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Disney Plus has a new Hulu-ified logo
The Verge
·
1y ago
Medial
Disney has updated the logo and splash screen for its Disney Plus streaming service, with a new teal background color that appears to reflect its merger with Hulu. The change not only unifies the two platforms but also helps Disney Plus stand out among other streaming services. However, some fans are nostalgic for the old logo, as it reminded them of childhood memories associated with the iconic Cinderella castle.
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Disney Plus officially unveils its very green new logo
The Verge
·
1y ago
Medial
Disney Plus has unveiled a new logo featuring a glowing green background, replacing the familiar blue. The new color, called "Aurora," is a mix of Disney blue and Hulu green, symbolizing the integration of Hulu into Disney Plus. The change has sparked controversy among nostalgic Disney fans, but from a branding perspective, it helps the streaming service stand out in a market saturated with blue and black logos. The new logo is accompanied by an intense audio logo, created by Ludwig Göransson, known for his work on The Mandalorian and Black Panther.
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The Disney Plus-Hulu merger is way more than a streaming bundle
The Verge
·
1y ago
Medial
Hulu is now integrated with Disney Plus, with Hulu becoming a tile within the Disney Plus app. It has been a significant undertaking for Disney as they had to re-encode over 100,000 assets to work on Disney Plus and create a unified content library system. The integration also includes aligning metadata and personalization systems to improve search and recommendations. This integration signifies Disney's larger strategy of creating a single product across the entire company and may lead to changes in the way Disney thinks about content creation and distribution.
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Disney Plus’ new ‘Perks’ pile on discounts and other bonuses
The Verge
·
2m ago
Medial
Disney Plus and Hulu have introduced "Perks" programs to entice subscribers with discounts, digital freebies, and sweepstakes, enhancing their competitive edge. Disney Plus offers a six-month DashPass, discounted Disney World stays, and Adidas/Funko savings. Their "always-on" perks include rotating contests. Hulu's similar loyalty scheme launches on June 2nd with offers from companies like Microsoft. Subscribers of either service, or the Disney Plus-Hulu bundle, can access these benefits, aiming to retain and attract subscribers.
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Disney Plus’ restrictions on password sharing are now rolling out to US subscribers
The Verge
·
1y ago
Medial
Disney Plus has begun implementing measures to prevent password sharing among US subscribers. The streaming service has sent out emails to inform users of changes to its terms of service, making it more difficult for people to access the platform using unauthorized credentials. The updated terms were put into effect on January 25th for new customers and will apply to existing subscribers from March 14th. Disney Plus is following in the footsteps of Hulu, which recently announced similar measures to crack down on password sharing.
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Hulu and Disney+ are finally (Slowly) merging
Gizmodo
·
1y ago
Medial
Disney+ has started beta testing the integration of Hulu content into its app, ahead of the official merger scheduled for March. The move comes as Disney seeks to buy out Comcast's share in Hulu. Current subscribers can access the combined Disney+ and Hulu bundle for $9.99 a month, with an ad-free version available at $24.99 a month. The merger aims to provide a seamless "one-app experience" for customers, with a specially designed "Hulu Hub" within the Disney+ app. Parental controls will be a key feature to cater to different target audiences.
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Disney’s new CFO brings experience to company’s activist investor battle
Livemint
·
1y ago
Medial
Disney has named Hugh Johnston, former CFO of PepsiCo, as its new chief financial officer. Johnston joins Disney as the company faces pressure from activist investor Nelson Peltz, whose firm, Trian Fund Management, has built a sizable stake in Disney and is threatening a proxy battle. During Johnston's tenure at PepsiCo, the company successfully defended against an attack by Peltz. Deal making, particularly in relation to partnerships for ESPN and negotiations with Comcast's NBCUniversal over Hulu, will be a key focus for Johnston in his new role.
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Max is getting in on the big streaming password crackdown
The Verge
·
1y ago
Medial
Warner Bros. Discovery (WBD) plans to crackdown on password sharing among subscribers starting in late 2024, following the successful implementation of similar measures by Netflix. The move comes as Disney Plus and Hulu have recently updated their terms of service to prohibit sharing login credentials with non-household members. WBD hopes this crackdown will lead to increased signups, but it could also deter customers as the streaming space becomes more hostile towards consumers.
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Disney harnesses 'AI' to drive streaming ad-technology
Economic Times
·
1y ago
Medial
Walt Disney is using artificial intelligence to develop a contextual advertising tool for their streaming services, Disney+ and Hulu. The tool, known as "magic words," utilizes AI and machine learning to analyze scenes and identify their contents, brands, images, and mood. Advertisers can then use this metadata to personalize messaging based on specific scenes or moods. Disney is currently testing this new ad feature with six global advertising companies. The move comes as advertisers transition away from traditional TV and towards streaming platforms.
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Amid rising prices, Disney+ and Hulu offer subscribers some freebies
Arstechnica
·
2m ago
Medial
Disney+ and Hulu are introducing perks for subscribers to counter rising streaming service costs. Disney+ offers access to various third-party discounts, free trials like DoorDash and Duolingo, and sweepstakes entries for events like movie premieres. Hulu, starting June 2, will offer similar perks, including tickets to events like Lollapalooza and Comic-Con. These perks aim to maintain subscriber interest amidst price hikes and increased competition, although they may require additional account linking and sharing personal information with third parties.
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Inside Disney’s mission to keep viewers glued to their screens
Livemint
·
1y ago
Medial
Disney is focusing on increasing viewer engagement and reducing subscriber cancellations on its streaming platforms, including Disney+, Hulu, and ESPN+. The company is developing new features such as personalized content recommendations, customized promotional art, and reminders for viewers to finish watching series. They are also working on pop-up live channels that play full series or movie franchises. These efforts are aimed at increasing revenue from advertising sales and reaching profitability for Disney's streaming business. It is seen as a response to Netflix's focus on user engagement and return visits.
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