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Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr

EntrackrEntrackr · 1y ago
Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr
Medial

Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr Founded by serial entrepreneurs Mohit and Rahul Yadav, Minimalist is a skin and hair care brand offering products such as serums, toners, and moisturizers. Hindustan Unilever Limited (HUL), a fast-moving consumer goods company, is reportedly in advanced discussions to acquire a majority stake in the skincare startup Minimalist for approximately Rs 3,000 crore (more than $350 million). Moneycontrol, which reported the development first, said that it would also be one of the largest deals in the direct-to-consumer (D2C) space in recent years. Minimalist retails through its own website as well as third-party e-commerce platforms like Amazon, Nykaa, and Flipkart, among others. In response to queries from Entrackr, an HUL spokesperson said, “In line with our business strategy, on an ongoing basis, we evaluate various strategic opportunities for the growth and expansion of our business. We will make appropriate disclosures whenever there is any material development that requires disclosure under applicable laws.” Queries sent to Minimalist did not receive an immediate response. Minimalist’s revenue from operations surged to Rs 347 crore in FY24, up from Rs 184 crore in FY23. Despite increasing marketing costs, the company’s profits jumped two-fold to Rs 10.83 crore in the last fiscal year. Minimalist has raised around $17 million to date, including its Series A round led by Peak XV (formerly Sequoia Capital), which holds a 27.9% stake as the largest external shareholder. Its co-founders, Mohit and Rahul Yadav, together control 62% of the company, as per TheKredible. In December 2022, HUL acquired a 51% stake in D2C brand Oziva for a cash consideration of Rs 264.28 crore.

L’Oréal in talks to acquire Bare Anatomy parent Innovist: Report

EntrackrEntrackr · 18h ago
L’Oréal in talks to acquire Bare Anatomy parent Innovist: Report
Medial

L’Oréal in talks to acquire Bare Anatomy parent Innovist: Report French beauty and cosmetics major L’Oréal is in advanced discussions to acquire a majority stake in direct-to-consumer (D2C) personal care startup Innovist, according to a Moneycontrol report. Innovist operates brands such as Bare Anatomy, Chemist at Play, Sunscoop, and Vinci Botanicals. According to the report, the proposed deal is expected to value Innovist between $350 million and $450 million (Rs 3,240–4,170 crore). The move comes as L’Oréal looks to strengthen its position in India. The report added that L’Oréal is expected to initially acquire a controlling stake in Innovist, followed by a gradual increase in ownership to 100% over the next few years. The D2C beauty and wellness space in India has witnessed a wave of strategic acquisitions and consolidation over the past few years, as large FMCG companies look to tap into digitally native brands with strong consumer recall. Recently, Hindustan Unilever Limited acquired the remaining 49% stake in Oziva for Rs 824 crore, following its earlier investments. Last month, pharmaceutical major USV acquired a 79% stake in Wellbeing Nutrition. During the same month, Mumbai-based consumer goods major Marico acquired a 60% stake in plant-based protein startup Cosmix at an equity valuation of Rs 375 crore. The trend builds on last year’s consolidation, which included HUL’s acquisition of skincare brand Minimalist at a pre-money valuation of Rs 2,955 crore. If completed at the aforementioned valuation, the L’Oréal–Innovist deal will surpass the HUL–Minimalist deal in size.

HUL acquires 90.5% stake in Minimalist at Rs 2,955 Cr valuation

EntrackrEntrackr · 1y ago
HUL acquires 90.5% stake in Minimalist at Rs 2,955 Cr valuation
Medial

HUL acquires 90.5% stake in Minimalist at Rs 2,955 Cr valuation Hindustan Unilever Limited (HUL), a fast-moving consumer goods company, has acquired the homegrown skincare brand Minimalist at a pre-money valuation of Rs 2,955 crore (nearly $350 million). The board at HUL has entered into the Share purchase agreement for the acquisition of 90.5% of Minimalist shares at a cash consideration of Rs 2,670 crore (secondary buyout) along with Rs 45 crore as a primary infusion in the company. The transaction is expected to be completed in Q1 of FY 2026 and the remaining 9.5% shareholding of Uprising in about two years from the completion date, the filing sourced from NSE added. This is one of the largest deals in the direct-to-consumer (D2C) space in recent years. Founded by serial entrepreneurs Mohit and Rahul Yadav, Minimalist is a skin and hair care brand offering products such as serums, toners, and moisturizers. The sale of these products was the sole source of revenue for the brand in the last fiscal year. The founder duo will continue to lead the company for next two years. Minimalist's revenue surged to Rs 347 crore in FY24 from Rs 184 crore in FY23. Despite higher marketing costs, profits doubled to Rs 10.83 crore in FY24. According to the company, the business has rapidly scaled to cross an annual revenue runrate (ARR) of Rs 500 crore in a short span of four years. Minimalist has raised $17 million, including a Series A round led by Peak XV, which holds a 27.9% stake. Co-founders Mohit and Rahul Yadav control 62% of the company.

Hindustan Unilever acquires remaining 49% stake in OZiva for Rs 824 Cr

EntrackrEntrackr · 1m ago
Hindustan Unilever acquires remaining 49% stake in OZiva for Rs 824 Cr
Medial

Hindustan Unilever acquires remaining 49% stake in OZiva for Rs 824 Cr Mumbai-based FMCG major Hindustan Unilever Limited has completed the acquisition of the remaining 49% stake in OZiva, operated through Zywie Ventures Private Limited, for a total consideration of Rs 824 crore. The transaction makes OZiva a wholly owned subsidiary of HUL. The deal shows a sharp jump in OZiva’s valuation. In December 2022, HUL had acquired a 51% stake in OZiva for a cash consideration of Rs 264.28 crore, which implied a valuation of around Rs 518 crore at the time. The latest transaction values the company at nearly Rs 1,682 crore and represents a more than threefold increase over a little more than three years. Founded in 2019, the six-year-old direct-to-consumer firm sells plant-based nutrition products across health, skin, hair, and general wellness categories. Prior to the HUL transaction, OZiva had raised around $17 million from investors such as Matrix Partners, Eight Road Ventures, and Stride Ventures. The company also reported a sharp improvement in operating performance. Its revenue from operations jumped 148% to Rs 258 crore in FY25 from Rs 104 crore in FY24 while losses declined 90% to Rs 4.5 crore in FY25 compared to Rs 43.5 crore in the previous fiscal. The deal follows a series of acquisitions in India’s D2C space this year. On Thursday, pharmaceutical major USV acquired a 79% stake in Wellbeing Nutrition. Earlier this month, Mumbai-based consumer goods major Marico acquired a 60% stake in plant-based protein startup Cosmix at an equity valuation of Rs 375 crore. The trend builds on last year’s consolidation, which included HUL’s acquisition of skincare brand Minimalist at a pre-money valuation of Rs 2,955 crore.

USV acquires 79% stake in Wellbeing Nutrition at Rs 1,583 Cr valuation

EntrackrEntrackr · 1m ago
USV acquires 79% stake in Wellbeing Nutrition at Rs 1,583 Cr valuation
Medial

USV acquires 79% stake in Wellbeing Nutrition at Rs 1,583 Cr valuation Pharmaceutical major USV has signed a definitive agreement to acquire a 79% stake in Nutritionalab Private Limited, the parent company of Wellbeing Nutrition, to enter India’s fast-growing direct-to-consumer nutraceutical and wellness market. The transaction values Wellbeing Nutrition at around Rs 1,583 crore. Founded in 2019, Wellbeing Nutrition operates in the nutraceutical segment with a product portfolio that includes vitamins, minerals, protein, collagen, omega supplements and other wellness products. The company sells through its own digital platform, online marketplaces and offline retail channels, and has a presence in international markets including the US, UK and UAE. Wellbeing Nutrition claimed revenue of around Rs 170 crore in FY25, with a loss of around Rs 30 crore. According to the company, it has recorded 120% growth over the past two years and is targeting revenue of over Rs 450 crore by FY27. According to startup data platform TheKredible, Wellbeing Nutrition has raised close to $14 million to date, including a $10 million Series B round led by Fireside Ventures and Hindustan Unilever (HUL) in December 2022. As part of the transaction, existing investors are set to exit partially or fully. HUL will sell its entire 19.8% stake to USV for about Rs 307 crore. HUL had invested around Rs 70 crore in Wellbeing Nutrition, and the exit translates into more than four times return on its original investment. Fireside Ventures and other early investors are also expected to dilute their holdings. USV has a six-decade presence in the Indian pharmaceutical market and is a leader in oral anti-diabetic and cardiovascular therapies, with brands such as Glycomet GP, Ecosprin and Roseday. The company is also the exclusive partner for Sebamed in India. With this acquisition, USV is expanding its portfolio beyond prescription medicines into preventive and lifestyle-focused wellness. This is the second major acquisition in India’s D2C space in 2026. Last week, Mumbai-based consumer goods major Marico acquired a 60% stake in plant-based protein startup Cosmix at an equity valuation of Rs 375 crore. The move comes amid a broader FMCG consolidation trend, following Hindustan Unilever Limited’s acquisition of skincare brand Minimalist last year at a pre-money valuation of Rs 2,955 crore.

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