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HUL acquires 90.5% stake in Minimalist at Rs 2,955 Cr valuation

EntrackrEntrackr · 6m ago
HUL acquires 90.5% stake in Minimalist at Rs 2,955 Cr valuation
Medial

HUL acquires 90.5% stake in Minimalist at Rs 2,955 Cr valuation Hindustan Unilever Limited (HUL), a fast-moving consumer goods company, has acquired the homegrown skincare brand Minimalist at a pre-money valuation of Rs 2,955 crore (nearly $350 million). The board at HUL has entered into the Share purchase agreement for the acquisition of 90.5% of Minimalist shares at a cash consideration of Rs 2,670 crore (secondary buyout) along with Rs 45 crore as a primary infusion in the company. The transaction is expected to be completed in Q1 of FY 2026 and the remaining 9.5% shareholding of Uprising in about two years from the completion date, the filing sourced from NSE added. This is one of the largest deals in the direct-to-consumer (D2C) space in recent years. Founded by serial entrepreneurs Mohit and Rahul Yadav, Minimalist is a skin and hair care brand offering products such as serums, toners, and moisturizers. The sale of these products was the sole source of revenue for the brand in the last fiscal year. The founder duo will continue to lead the company for next two years. Minimalist's revenue surged to Rs 347 crore in FY24 from Rs 184 crore in FY23. Despite higher marketing costs, profits doubled to Rs 10.83 crore in FY24. According to the company, the business has rapidly scaled to cross an annual revenue runrate (ARR) of Rs 500 crore in a short span of four years. Minimalist has raised $17 million, including a Series A round led by Peak XV, which holds a 27.9% stake. Co-founders Mohit and Rahul Yadav control 62% of the company.

Bombay Shaving Company crosses Rs 200 Cr revenue in FY24; cuts losses by 22%

EntrackrEntrackr · 7m ago
Bombay Shaving Company crosses Rs 200 Cr revenue in FY24; cuts losses by 22%
Medial

Bombay Shaving Company, a grooming and personal care brand, narrowed down its losses to Rs 62.15 crore in FY24, making a notable improvement from Rs 80.25 crore in FY23. Meanwhile, its operating scale also crossed the Rs 200 crore revenue mark in the last fiscal year. Bombay Shaving Company’s revenue from operations surged 27.38% to Rs 225.85 crore in FY24 from Rs 177.30 crore in FY23, its consolidated financial report sourced from the Registrar of Companies (RoC) shows. Bombay Shaving Company is a D2C grooming and personal care startup with a portfolio of a wide range of products including shaving cream, haircare, skincare, and beard care products. The sale of these products was the sole source of revenue for the company in the last fiscal year. The company made an additional Rs 7.6 crore from interest income which pushed its total revenue to Rs 233.4 crore in FY24. For the men's grooming brand, the cost of material was the largest component of BSC’s expenses, increasing by 34.39% to Rs 118.76 crore in FY24. The advertising and employee benefits costs rose marginally to Rs 85.90 crore and Rs 36.79 crore, respectively. Its delivery and handling charges declined by 9.41% to Rs 18.78 crore, respectively, while other expenses remained stable at Rs 35.34 crore. Overall, total expenses for Bombay Shaving Company increased to Rs 295.57 crore in FY24 from Rs 262 crore in FY23. The Gurugram-based Company managed to reduce its net loss by 22% to Rs 62.2 crore in FY24. Its ROCE and EBITDA margin stood at -74.66% and -22.90%, respectively. On a unit basis, the company spent Rs 1.31 to earn a rupee in FY24. The firm reported Rs 203 crore of current assets in FY24 including Rs 72.5 crore of cash and bank balance. According to TheKredible, Bombay Shaving Company has raised a total of $51.5 million in funding to date. Its lead investors include Sixth Sense Ventures, Colgate-Palmolive, Malabar Investments, Reckitt, and Patni & Family. Bombay Shaving Company competes with Ustraa, Beardo, and The Man Company in the grooming segment. Ustraa reported a 2.94% revenue decline to Rs 94.02 crore and a loss of Rs 50 crore in FY24. Meanwhile, Beardo’s revenue from operations rose to Rs 173.2 crore, and The Man Company saw a 58% increase in revenue, reaching Rs 182 crore.

Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr

EntrackrEntrackr · 6m ago
Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr
Medial

Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr Founded by serial entrepreneurs Mohit and Rahul Yadav, Minimalist is a skin and hair care brand offering products such as serums, toners, and moisturizers. Hindustan Unilever Limited (HUL), a fast-moving consumer goods company, is reportedly in advanced discussions to acquire a majority stake in the skincare startup Minimalist for approximately Rs 3,000 crore (more than $350 million). Moneycontrol, which reported the development first, said that it would also be one of the largest deals in the direct-to-consumer (D2C) space in recent years. Minimalist retails through its own website as well as third-party e-commerce platforms like Amazon, Nykaa, and Flipkart, among others. In response to queries from Entrackr, an HUL spokesperson said, “In line with our business strategy, on an ongoing basis, we evaluate various strategic opportunities for the growth and expansion of our business. We will make appropriate disclosures whenever there is any material development that requires disclosure under applicable laws.” Queries sent to Minimalist did not receive an immediate response. Minimalist’s revenue from operations surged to Rs 347 crore in FY24, up from Rs 184 crore in FY23. Despite increasing marketing costs, the company’s profits jumped two-fold to Rs 10.83 crore in the last fiscal year. Minimalist has raised around $17 million to date, including its Series A round led by Peak XV (formerly Sequoia Capital), which holds a 27.9% stake as the largest external shareholder. Its co-founders, Mohit and Rahul Yadav, together control 62% of the company, as per TheKredible. In December 2022, HUL acquired a 51% stake in D2C brand Oziva for a cash consideration of Rs 264.28 crore.

Relso raises $840K in pre-Seed round led by Venture Catalysts, IPV

EntrackrEntrackr · 1y ago
Relso raises $840K in pre-Seed round led by Venture Catalysts, IPV
Medial

Bengaluru-based Relso has raised $840,000 in a pre-seed round co-led by Ventures Catalysts and Inflection Point Ventures. Investors such as Ramakant Sharma (Livspace founder and Global COO), Shantanu Deshpande (Bombay Shaving Co-founder), and Saurabh Jain (Livspace India CEO) also joined the round. The fresh capital will be used for expansion, talent acquisition, team and more, the company said in a press release. Co-founded in early 2023 by Anshul Choubey, Abhinav Agarwal, and Jay Trivedi, Relso describes itself as a ‘cloud factory’ for furniture under the vision of ‘Make in India and sell globally’ motto. The company essentially supplies a wide range of furniture to brands and retailers. Its offerings include different design options, low MOQs, customization, and more. Recently, Venture Catalysts backed lab-grown diamond brand Fiona Diamonds for Rs 6 crore in its seed round.

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