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HT Media unveils 2024 Consumer Trends Report ahead of festive season in India | Mint

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HT Media unveils 2024 Consumer Trends Report ahead of festive season in India | Mint

HT Media has released its 2024 Consumer Trends and Festive Insights report, providing marketers with valuable information for the upcoming festive season in India. The report, developed in collaboration with Kantar and derived from Hindustan Times, Live Hindustan, and Mint platforms, offers insights into consumer behavior and preferences across key product categories. Some key findings include a strong rebound in consumer sentiment for major purchases, a high percentage of readers planning international travel, and a preference for digital shopping and luxury items. HT Media offers various partnership opportunities for brands to effectively target consumers during the festive season.

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