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How Swiss Beauty Is Reaching Shoppers Across 550+ Cities Through Omnichannel Play, Robust Logistics

Inc42 · 1y ago

How Swiss Beauty Is Reaching Shoppers Across 550+ Cities Through Omnichannel Play, Robust Logistics

Swiss Beauty, a beauty and personal care brand, offers vegan and cruelty-free products. Its in-house R&D team focuses on innovative product development. To streamline its operations, Swiss Beauty has partnered with Emiza, a 3PL player. The company plans to expand its brick-and-mortar presence in Tier II locations and smart cities, targeting general trade stores as 55% of its revenue is generated offline.

Related News

Power shoppers tripled in 2024 to 1.7 million: GoKwik

Economic Times

Economic Times · 7m ago

Power shoppers tripled in 2024 to 1.7 million: GoKwik

GoKwik reports a threefold increase in power shoppers in 2024, reaching 1.7 million. These shoppers, placing over five orders annually, contributed over 10% of the total D2C gross merchandise value. The rise highlights India's maturing D2C market, with increased shopper trust. Power shoppers spent an average of Rs 1,215, often on premium products, and favored niche and private label items across categories like beauty, fashion, and healthcare. Credit-based payments and varied options are influencing this growth.

Black Friday Weekend saw 24% GMV surge for eCommerce brands: GoKwik

Economic Times

Economic Times · 8m ago

Black Friday Weekend saw 24% GMV surge for eCommerce brands: GoKwik

Ecommerce brands in India experienced a 24% increase in sales during the Black Friday weekend compared to the previous weekend. The surge was mainly driven by tier 1 cities and beauty products, which saw a doubling of gross merchandise value (GMV). Footwear, fashion, and electronics also performed well, each experiencing significant growth. The average order value (AOV) increased by 8%, largely due to the beauty category. Cash on delivery (COD) remained a popular payment method for shoppers during the Black Friday sale period, particularly for fashion purchases. Mega cities like Mumbai, Bengaluru, and Delhi led the sales increase during the Black Friday weekend.

Orders surged 40% during Blockbuster sale: Meesho

YourStory

YourStory · 10m ago

Orders surged 40% during Blockbuster sale: Meesho

- Meesho's orders surged 40% YoY during their flagship sale. - Home and kitchen sales more than doubled, while Beauty and Personal Care grew by 60%, and Kids & Baby Essentials saw a 75% rise. - Approximately 45% of Meesho's shoppers were from tier IV cities, including places like Ranaghat, Neyyattinkara, Bhadohi, and Sangareddy. - Over 25,000 sellers doubled their revenue during the sale. - Meesho witnessed a 100% increase in Day 1 orders compared to the previous year, with daily orders surging over threefold. - 6.5 crore customers visited the platform on Day 1 of the sale, purchasing products across various categories.

Nykaa acquires majority stake in Earth Rhythm

Entrackr

Entrackr · 9m ago

Nykaa acquires majority stake in Earth Rhythm

Omnichannel beauty platform Nykaa has acquired a majority stake in the homegrown clean beauty brand Earth Rhythm. This acquisition follows Nykaa's earlier minority stake investment in Earth Rhythm in 2022. The company has now secured a significant majority stake through a combination of primary and secondary transactions. Leveraging its ecosystem and expertise, Nykaa aims to drive Earth Rhythm's growth across various categories. The platform plans to enhance the brand's potential by focusing on innovation, marketing strategies, and omnichannel distribution, while maintaining Earth Rhythm's core values and unique positioning. Founded in 2019 by Harini Sivakumar, Sivakumar Varadarajan, and Arun Kumar, Earth Rhythm is an internet-first brand offering a diverse range of organic beauty products. Its portfolio spans skincare, hair care, makeup, and lip care, featuring items like face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms. The brand is known for its vegan, cruelty-free, biodegradable products made without artificial fragrances. Headquartered in Gurugram, Earth Rhythm previously raised $9.13 million from Anicut Capital and other investors. The brand has built a strong presence by offering clean, clinically effective beauty and personal care solutions. Earth Rhythm has experienced significant progress in a short period, demonstrating strong sales growth, customer acquisition, category expansion, innovation, and brand awareness. With a catalog of over 250 SKUs across six categories, it continues to expand its market presence. Nykaa, an omnichannel marketplace in beauty, wellness, and fashion, offers a wide range of private labels, including skincare brand Dot & Key, jewelry line Pipa Bella, and apparel brands Gajra Gang and Kica. In the beauty and fashion space, Nykaa faces competition from major players like Amazon, Flipkart, Myntra, and niche platforms such as Purplle.

Flipkart Big Billion Days sale draws 91 million customers during early access and day 1

Business Today

Business Today · 1y ago

Flipkart Big Billion Days sale draws 91 million customers during early access and day 1

Flipkart's flagship shopping event, 'The Big Billion Days', attracted 91 million customers during the early access and day 1. The e-commerce firm witnessed a significant increase in orders from its loyalty program members. Categories like mobiles, appliances, lifestyle, beauty, electronics, and home experienced high customer demand. Flipkart Pay Later and EMI-based purchases also saw a spike during the sale event. The top cities with the highest number of shoppers were Bengaluru, Delhi, and Hyderabad.

Ecommerce adoption in Tier II set to surge as 60% consumers boost festive online budgets: Meesho report

YourStory

YourStory · 11m ago

Ecommerce adoption in Tier II set to surge as 60% consumers boost festive online budgets: Meesho report

More than 60% of shoppers on Meesho, an ecommerce marketplace, plan to increase their online shopping budgets, indicating a growing trend of ecommerce adoption in Tier II cities. The company's report, "E-commerce Festive Forecast 2024," suggests a shift towards planned shopping, with 60% of respondents preparing their festive purchases in advance. Social media and influencers play a significant role in shaping consumer purchasing decisions, with 40% of shoppers driven by FOMO and 50% relying on influencer affiliate links. Positive reviews, high-quality content, and detailed product information also influence online purchases. Meesho has created around 850,000 seasonal job opportunities this festive season, a 70% increase from last year.

Flipkart, Amazon ramping up their beauty business, eye small-town shoppers

Livemint

Livemint · 1y ago

Flipkart, Amazon ramping up their beauty business, eye small-town shoppers

E-commerce giants Flipkart and Amazon are aggressively expanding their beauty and personal care (BPC) business in India. With the goal of reaching customers in smaller cities and towns, both companies aim to capitalize on the explosive growth in the BPC category. Flipkart is eyeing to double the category's value within the next four to five years, driven by innovation from direct-to-consumer brands and higher adoption in tier-II and tier-III markets. Similarly, Amazon plans to bring access to quality beauty products to every pin code in the country and sees beauty as one of its top categories for driving growth.

Uniqus bags $20 million to revolutionise consulting with AI power

Inshorts · 4m ago

Uniqus bags $20 million to revolutionise consulting with AI power

Uniqus Consultech has secured $20 million in Series C funding led by Nexus Venture Partners and Sorin Investments. The funds will drive global expansion, AI-led R&D, and new service lines. With 550+ professionals across 11 cities, Uniqus delivers tech-driven consulting in accounting, ESG, and risk. Its proprietary platforms and AI strategy aim to redefine traditional consulting models.

Blackbuck IPO sees 24% subscription on day 1

Economic Times

Economic Times · 9m ago

Blackbuck IPO sees 24% subscription on day 1

Zinka Logistics, the parent company of BlackBuck, has opened its IPO with investors subscribing to 24% of the total shares available. Bids were placed for 5.4 million shares out of a total of 22.5 million on offer. The IPO includes a fresh issue of Rs 550 crore and an offer for sale of up to 20.6 million equity shares. BlackBuck reported a 68% increase in revenue for FY24, reaching Rs 297 crore. The company sold its corporate freight business for Rs 96 crore in cash and Rs 41 crore in stock.

Healthcare logistics platform AllTrak raises INR 4.2Cr in Pre-Series A round led by Inflection Point Ventures

Startup News FYI

Startup News FYI · 1y ago

Healthcare logistics platform AllTrak raises INR 4.2Cr in Pre-Series A round led by Inflection Point Ventures

AllTrak, a healthcare technology and logistics platform, has raised INR 4.2Cr in a pre-series A round led by Inflection Point Ventures. The funds will be used for team expansion, technology enhancement, and logistics operations expansion across multiple cities in India. AllTrak offers end-to-end solutions to diagnostic companies, including a technology SaaS platform, a shared logistics network, and a phlebotomist network. The platform tracks and monitors 700,000 patient samples per month and operates in 50+ cities. The Indian diagnostic services market is predicted to reach USD 43.57 billion by FY32.

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