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Gupshup Launches Conversation Cloud To Enable AI-Backed B2C Communications

Inc42Inc42 · 8m
Gupshup Launches Conversation Cloud To Enable AI-Backed B2C Communications

Gupshup, a conversational messaging platform, has launched Conversation Cloud, a suite of SaaS tools designed for AI-backed B2C conversations. The suite consists of three modules: Gupshup Converse, which allows businesses to configure customer journeys and automate commerce; Gupshup Advertise, which helps marketers acquire and convert customers through Click to WhatsApp and Click to Instagram Ads; and Gupshup Communicate, a smart CPaaS with features like automatic message translation and optimized scheduling. Gupshup claims to have served over 45,000 companies, including HDFC Bank and IndusInd Bank, across multiple regions. In FY23, the company reported an operating income of INR 1,618.5 Cr, a 43% increase from the previous fiscal year.

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