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Gupshup bets on AI amid increased client spending

ThehindubusinesslineThehindubusinessline · 11m
Gupshup bets on AI amid increased client spending

Conversational messaging platform Gupshup is experiencing an increase in client spending on experimental digital initiatives and conversational channels. The average client spend has risen by approximately 10% in the last year, driven by a growing willingness to invest in chatbots and virtual assistants. Other factors contributing to the increased spending include technology adoption, operational efficiency gains, and the need to maintain a competitive advantage. Gupshup plans to expand its global footprint and aims to reach $110 million in ARR on its international business this year. The company, which has been profitable for two successive financial years, is also considering an IPO in the near future.

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