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Googling is for old people. That’s a problem for Google.

LivemintLivemint · 20d
Googling is for old people. That’s a problem for Google.

Google is facing multiple threats to its business that could potentially lead to a decline in search traffic and profits. Firstly, users are increasingly turning to competitors like Amazon and TikTok for searches and advertisers are following suit. Secondly, the rise of "answer engines" powered by artificial intelligence is providing users with alternative ways to find information, reducing their reliance on Google. Lastly, the overall ecosystem of websites that Google depends on is deteriorating, posing a long-term challenge for the company. Despite these threats, it is unlikely that Google's dominance will fade quickly, as people tend to stick to their routines unless a significantly better product emerges.

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