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Google vows more transparency on ads as new EU rules kick in
Economic Times
·
1y ago
Medial
The DSA will go into effect on Friday and requires companies to do more to tackle child sexual abuse material and disinformation, be more transparent on their algorithmic processes, bots and targeted advertisements and to remove illegal, unsafe or counterfeit products sold on their platforms.
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Related News
Big Tech to face tougher rules on targeted political ads in EU
Economic Times
·
1y ago
Medial
Tech giants like Facebook, Google, and Twitter may face tougher regulations on targeted political ads in the European Union (EU). The EU is currently considering proposals to impose stricter rules on online platforms to protect the integrity of political elections. These rules could include increased transparency requirements, stricter rules for micro-targeting, and limitations on data collection and use for political advertising. The objective is to prevent the spread of disinformation and ensure fair and transparent elections in the digital age.
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Microsoft's Bing, LinkedIn vows more ads transparency
Economic Times
·
1y ago
Medial
Microsoft has pledged to provide more information about targeted advertisements and safeguard users against new risks from artificial intelligence (AI) as the European Union's Digital Services Act (DSA) rules come into force. The DSA requires internet giants to protect users from harmful content and enhance transparency about their algorithms. Microsoft-owned LinkedIn has already implemented a non-personalized feed option, complying with the DSA. The company will also create an "Ad Library" and explain how its Bing search functions. The EU aims to approve the world's first law regulating AI by the end of the year.
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Meta to halt political advertising in EU from October, blames EU rules - The Economic Times
Economic Times
·
14d ago
Medial
Meta Platforms will halt political, election, and social issue advertising in the EU from early October, citing legal uncertainties due to new EU rules targeting transparency in political advertising. These regulations, effective October 10, demand clear labeling of political ads or face fines. This move aligns with Google’s similar decision and highlights Big Tech’s resistance to EU regulations meant to combat disinformation and increase accountability. EU legislation also probes companies like Meta for compliance under the Digital Services Act.
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Amazon will have to publish an ads library in EU after all
TechCrunch
·
1y ago
Medial
The European Union's highest court has ruled that Amazon will be required to publish an ads library in the EU. This decision comes as part of the bloc's Digital Services Act, an online governance and algorithmic accountability rulebook. While other tech giants have complied with the ads transparency provision, Amazon filed a legal challenge and was granted a temporary suspension. However, the Court of Justice of the EU has reversed this decision, stating that the European Commission was denied the chance to comment on Amazon's arguments. This ruling is a win for platform transparency and will force Amazon to be more open about the ads it displays and monetizes.
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Google hit with copyright lawsuit by Danish online job-search rival
Economic Times
·
1y ago
Medial
Danish online job-search platform Jobindex has filed a lawsuit against Google, accusing the tech giant of copyright violations. Jobindex alleges that Google copied job ads to its own service without permission. This lawsuit comes a year after Jobindex complained to EU antitrust regulators that Google unfairly favored its job-search service. The Danish Media Association, on behalf of Jobindex, brought the suit, and it marks the first legal action in Danish courts under new EU copyright rules regarding platforms' liability for content uploaded to their services. Jobindex is seeking compensation and damages for copyright violations.
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Can EU's gig worker rules tame management by algorithm?
Economic Times
·
1y ago
Medial
EU ministers have agreed on a deal to address one of the major issues faced by gig workers - management by algorithm. While the deal falls short of unions' demands, it includes provisions for greater transparency over algorithmic management systems. The new rules require some human oversight for automated decisions impacting working conditions and give workers access to information driving AI-powered decisions. This move aims to prevent discrimination and labour rights infringements. The draft EU rules also regulate the impact of algorithmic management in the workplace, as AI begins to replace jobs.
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Google to launch anti-misinformation campaign ahead of EU elections
Economic Times
·
1y ago
Medial
Google plans to launch an anti-misinformation campaign in five European Union countries ahead of the parliamentary elections, as concerns about the spread of fake news continue. Through its Jigsaw unit, Google will run animated ads on platforms such as TikTok and YouTube in Belgium, France, Germany, Italy, and Poland. The ads will utilize prebunking techniques developed in collaboration with researchers to help viewers identify manipulative content. Google aims to reach citizens in countries with large voter populations and plans to translate the ads into all 24 official EU languages.
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EU backs rules to improve app workers’ conditions
Economic Times
·
1y ago
Medial
The European Parliament and EU member states have reached an agreement on rules to improve working conditions for gig economy workers, such as ride-hailing drivers. The new law could reclassify many platform workers as employees, granting them labor and social protection rights. Around 5.5 million workers in Europe could potentially be wrongly classified as self-employed. The rules also include transparency and accountability for algorithms, better rights for workers, and fair competition for platforms. The agreement will become law after formal adoption by member states and the parliament.
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French competition watchdog hits Google with 250 million euro fine
Economic Times
·
1y ago
Medial
France's competition watchdog has fined Google €250 million ($271.73 million) for breaching EU intellectual property rules in its dealings with media publishers. Google has agreed not to contest the facts and has proposed measures to address the shortcomings. This fine is related to a copyright dispute in France over online content, which arose from complaints by major news organizations. Google previously dropped its appeal against a €500 million fine issued as a result of the same investigation. The watchdog found that Google violated four out of seven commitments made in the settlement agreement, including good faith negotiations and transparency.
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Apple's iMessage should be a 'core' service, Google tells EU
Livemint
·
1y ago
Medial
Google and five telecom companies have written to the EU Internal Market Commissioner, urging that Apple's iMessage be classified as a 'core' service. They argue that enriching messaging is currently only possible among Apple users. Apple has claimed iMessage shouldn't fall under the new rules because it's not directly paid for by users. If classified as a 'core' service, iMessage would need to be made interoperable with other messaging apps under EU rules, potentially affecting Apple's ecosystem.
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