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Google to face US antitrust trial over digital ads in September

Economic Times

Economic Times · 1y ago

Google to face US antitrust trial over digital ads in September

A U.S. federal judge has set a September 9, 2024, date for the start of a jury trial in the antitrust lawsuit filed against Google by the U.S. Justice Department and a coalition of states. The lawsuit accuses Google of monopolizing the digital advertising market and calls for the company to sell its ad manager suite. Google denies the allegations and warns that a successful lawsuit would impede innovation and harm small businesses. Google also faces other antitrust trials, including one in Texas and another in Washington, D.C.

Related News

Judge rules Google will not face jury trial in US digital ads case

Economic Times

Economic Times · 1y ago

Judge rules Google will not face jury trial in US digital ads case

Google will not face a jury trial over alleged digital advertising dominance as it paid $2.3 million to cover the U.S. government's claim of monetary damages. The payment allows Google to avoid a jury trial, which would have been the first-ever in a civil antitrust case brought by the U.S. Justice Department. The lawsuit accuses Google of unlawfully monopolizing digital advertising and overcharging users. Google denies wrongdoing and claims that the damages claim by the Department of Justice has "disintegrated". The non-jury trial is scheduled for September 9th.

Google loses bid to end US antitrust case over digital advertising

Economic Times

Economic Times · 1y ago

Google loses bid to end US antitrust case over digital advertising

Alphabet's Google will face trial on claims that it illegally dominates the online advertising technology market, according to a federal judge's ruling. The judge denied Google's motion for a win without trial, stating that antitrust laws do not prevent companies from refusing to deal with competitors. The trial, presided over by U.S. District Judge Leonie Brinkema, is set to begin on September 9. The lawsuit, brought by the Justice Department and a coalition of states, seeks to break up Google's digital advertising business and increase competition.

Google cuts mystery check to US in bid to sidestep jury trial

Economic Times

Economic Times · 1y ago

Google cuts mystery check to US in bid to sidestep jury trial

Google has made a pre-emptive payment to the US government in an effort to avoid a jury trial in the antitrust lawsuit filed by the Justice Department over its digital advertising business. The payment amount was not disclosed by Google, but it maintains that the case should be decided by a judge rather than a jury since the government has no monetary damages claim. The government has not indicated whether it will accept the payment. The trial is currently scheduled for September. Legal experts are divided on the effectiveness of Google's strategy.

Is Google’s Search Engine Smart or Sneaky? A Court Will Decide

Wired · 1y ago

Is Google’s Search Engine Smart or Sneaky? A Court Will Decide

Google is facing a landmark antitrust trial in the United States, with proceedings set to begin on September 12. State attorneys general accuse Google of unlawfully amassing a 90% share of general online searches and harming consumers by monopolizing the search market and allowing distracting ads. The trial is the first to reach court among several government antitrust lawsuits against major tech companies, with the outcome expected to have significant implications for the industry. Google CEO Sundar Pichai and other industry leaders are expected to testify, with a ruling expected in the coming months and potential appeals to follow.

ETtech Explainer: Google’s second big antitrust trial in US

Economic Times

Economic Times · 11m ago

ETtech Explainer: Google’s second big antitrust trial in US

The US Department of Justice (DoJ) is set to face Google in its second major antitrust trial, focused on the tech giant's monetization strategies for advertising. The DoJ argues that Google's practices are unfairly harming the industry. This trial is part of a broader push by President Biden's administration to regulate Big Tech using antitrust laws. The case follows a recent ruling that found Google had illegally monopolized online search. The trial will center on Google's adtech business, which accounts for the majority of its revenue, and the DoJ's claims that the company has engaged in monopolistic behavior.

Google comes out on top as years-long Mexico antitrust case closed

Economic Times

Economic Times · 2m ago

Google comes out on top as years-long Mexico antitrust case closed

Mexico's antitrust watchdog, Cofece, concluded a multi-year investigation into Google, finding no monopolistic practices and clearing it of potential fines. The probe focused on Google's digital advertising services and whether it held undue advantage over competitors. Cofece's analysis revealed no requirement for users to buy ads on third-party sites for Google search ads. Google appreciated the decision, saying its tools offer advertisers freedom and control. The case closure averts a significant fine.

Big tech braces for wave of antitrust rulings in 2024

Livemint

Livemint · 1y ago

Big tech braces for wave of antitrust rulings in 2024

U.S. antitrust cases against tech giants Google and Meta Platforms are expected to reach a critical point in 2024, as the rulings could shape the legacy of top Biden administration regulators. Significant cases include the ongoing trial against Google, alleging its search engine is an unlawful monopoly, and another trial against Google over claims of being an illegal monopolist in the ad tech market. Additionally, the Federal Trade Commission's antitrust case against Meta Platforms, formerly Facebook, could also reach a judgment this year. Overall, 2024 could be a significant year for antitrust enforcement.

The Google antitrust trial is really about the future of AI

Economic Times

Economic Times · 1y ago

The Google antitrust trial is really about the future of AI

The Google antitrust trial is not just about the past deals made by the company, but about the future of tech competition. The verdict will establish rules for the next decade, determining the battle over commercialized artificial intelligence and other yet-to-be-imagined technologies. Historical antitrust cases show that breaking up monopolies can spark innovation and open up markets. If the trial against Google is decided correctly, it could benefit the entire tech industry and the US economy. The focus should be on rebalancing economic power and creating opportunities for the next generation of technologists.

Google's legal scorecard as another antitrust fight arrives

Economic Times

Economic Times · 11m ago

Google's legal scorecard as another antitrust fight arrives

Google is heading into its next antitrust trial with an increasingly shaky legal track record. After mostly prevailing over regulators and competitors, the company faced setbacks when a federal jury sided with Epic Games' antitrust claims against Google's app store operation, and a federal judge ruled in favor of the Justice Department, stating that Google broke the law to rig the search market. The upcoming trial focuses on the claim that Google broke the law in its advertising technology systems. The outcome of this trial could potentially reshape the tech industry and lead to the breakup of the search giant. Google has faced similar legal challenges in Europe, resulting in significant fines.

US wraps up antitrust case against Google in historic trial

Economic Times

Economic Times · 1y ago

US wraps up antitrust case against Google in historic trial

The U.S. government concluded its arguments in the antitrust trial against Google, accusing the search giant of monopolistic practices. The trial, which began on September 12, sought to prove that Google abused its power to favor its own interests. The judge expressed uncertainty on the ruling and set closing arguments for early May. The case is one of four filed against tech leaders, including Meta, Google, and Amazon.com, aiming to curb their dominance. The government's final witness argued that Google's payments to distributors were monopoly profits. Google reported a net profit of $19.69 billion for the quarter.

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