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Google loses bid to end US antitrust case over digital advertising

Economic Times

Economic Times · 1y ago

Google loses bid to end US antitrust case over digital advertising

Alphabet's Google will face trial on claims that it illegally dominates the online advertising technology market, according to a federal judge's ruling. The judge denied Google's motion for a win without trial, stating that antitrust laws do not prevent companies from refusing to deal with competitors. The trial, presided over by U.S. District Judge Leonie Brinkema, is set to begin on September 9. The lawsuit, brought by the Justice Department and a coalition of states, seeks to break up Google's digital advertising business and increase competition.

Related News

Judge rules Google will not face jury trial in US digital ads case

Economic Times

Economic Times · 1y ago

Judge rules Google will not face jury trial in US digital ads case

Google will not face a jury trial over alleged digital advertising dominance as it paid $2.3 million to cover the U.S. government's claim of monetary damages. The payment allows Google to avoid a jury trial, which would have been the first-ever in a civil antitrust case brought by the U.S. Justice Department. The lawsuit accuses Google of unlawfully monopolizing digital advertising and overcharging users. Google denies wrongdoing and claims that the damages claim by the Department of Justice has "disintegrated". The non-jury trial is scheduled for September 9th.

Google trial wraps up as judge weighs landmark US antitrust claims

Economic Times

Economic Times · 1y ago

Google trial wraps up as judge weighs landmark US antitrust claims

The closing arguments were presented in the case between Google and the US Justice Department, which alleges that Google unlawfully dominates web search and advertising. The court focused on whether competitive platforms like TikTok, Facebook, and Instagram could be considered substitutes for search advertising dollars. US District Judge Amit Mehta will now make a decision on whether Google's conduct violated antitrust law. The government argued that Google's advertising revenue drives its monopoly power, while Google claimed it faces competition and continuously innovates its advertising products. The case is part of a broader effort to restrain the market power of tech giants.

Google loses appeal over app store reforms in Epic Games case - The Economic Times

Economic Times

Economic Times · 28d ago

Google loses appeal over app store reforms in Epic Games case - The Economic Times

In a US appeals case, Google failed to overturn a ruling requiring changes to its Play Store operations due to antitrust claims by Epic Games, which accused Google of monopolistic practices. The 9th US Circuit Court upheld a jury's decision favoring Epic, emphasizing fair competition. Epic argued Google's conduct harmed the Android app market, while Google claimed the trial process was flawed. The decision could affect competition dynamics between Google and rival platforms.

Google cuts mystery check to US in bid to sidestep jury trial

Economic Times

Economic Times · 1y ago

Google cuts mystery check to US in bid to sidestep jury trial

Google has made a pre-emptive payment to the US government in an effort to avoid a jury trial in the antitrust lawsuit filed by the Justice Department over its digital advertising business. The payment amount was not disclosed by Google, but it maintains that the case should be decided by a judge rather than a jury since the government has no monetary damages claim. The government has not indicated whether it will accept the payment. The trial is currently scheduled for September. Legal experts are divided on the effectiveness of Google's strategy.

Google comes out on top as years-long Mexico antitrust case closed

Economic Times

Economic Times · 2m ago

Google comes out on top as years-long Mexico antitrust case closed

Mexico's antitrust watchdog, Cofece, concluded a multi-year investigation into Google, finding no monopolistic practices and clearing it of potential fines. The probe focused on Google's digital advertising services and whether it held undue advantage over competitors. Cofece's analysis revealed no requirement for users to buy ads on third-party sites for Google search ads. Google appreciated the decision, saying its tools offer advertisers freedom and control. The case closure averts a significant fine.

Closing arguments coming in US-Google antitrust trial on ad tech

Economic Times

Economic Times · 9m ago

Closing arguments coming in US-Google antitrust trial on ad tech

The closing arguments in the antitrust case against Google, brought by the US government, will be delivered on Monday in a federal court. The trial focuses on Google's alleged unfair dominance of online advertising and its control over the ad technology system, allowing it to charge higher prices to advertisers while sending less revenue to publishers. The outcome will likely be appealed, potentially reaching the Supreme Court. Google argues that the allegations ignore other ad placements and that the case is an attempt to pick winners and losers in the market. The trial's conclusion could be influenced by the incoming Trump administration's stance on the case.

Google’s App Store Power Goes on Trial

Livemint

Livemint · 1y ago

Google’s App Store Power Goes on Trial

Google is facing another legal battle as a San Francisco jury begins hearing arguments from Epic Games, the maker of Fortnite, that Google used its dominant position to extract excess profits from app developers. The trial focuses on Google's role as a gatekeeper on mobile devices and its agreements with Android manufacturers. This case follows Epic's previous courtroom battle against Apple. Google is also dealing with a landmark antitrust case and a Justice Department lawsuit targeting its advertising technology business. The outcome of the trial could impact Google's position in the digital economy.

Donald Trump expected to shift course on antitrust, stop Google breakup

Economic Times

Economic Times · 9m ago

Donald Trump expected to shift course on antitrust, stop Google breakup

Donald Trump is expected to ease the antitrust policies pursued under President Joe Biden, potentially dropping the bid to break up Google's monopoly in online search. Trump's skepticism about breaking up Google shows the power he holds over these cases. The US Department of Justice is currently pursuing antimonopoly cases against Google, Apple, Meta Platforms, and Amazon.com. However, the final ruling on remedies for Google's search case is not expected until August 2025, giving Trump and the DOJ time to change course. Trump is also expected to relax policies that have irritated dealmakers, such as a reluctance to settle with merging companies.

Microsoft CEO Satya Nadella to testify in Google antitrust case on Monday

Livemint

Livemint · 1y ago

Microsoft CEO Satya Nadella to testify in Google antitrust case on Monday

Microsoft CEO Satya Nadella is expected to testify as a witness for the US Justice Department in the Google antitrust case. The case examines Google's alleged anti-competitive practices and its dominance in the market. Microsoft's Vice President of Business Development, Jonathan Tinter, previously testified about Google's demands around search engine usage on Microsoft's Surface Duo smartphone. The case is significant as it is the largest antitrust suit since Microsoft's case over Windows dominance in the 1990s.

YouTube CEO says Google faces plenty of ad tech competition

Economic Times

Economic Times · 11m ago

YouTube CEO says Google faces plenty of ad tech competition

Neal Mohan, CEO of YouTube, defended Google's actions in federal court as he testified against accusations by the Justice Department that Google crushed rivals to become an advertising technology giant. Mohan stated that Google faced competition in the ad tech market and expanded to meet demands from customers. The case revolves around Google's alleged monopoly and antitrust violations through its acquisition of DoubleClick. The government argues that Google raised ad prices and harmed publishers. Google contends that the case is too focused on split-second auctions and doesn't account for the broader online advertising market.

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