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Google is starting to squash more spam and more AI in search results

The Verge

The Verge · 1y ago

Google is starting to squash more spam and more AI in search results

Google is implementing changes to its search ranking system aimed at surfacing high-quality content and reducing spam. The company will downrank content that merely summarizes other content, particularly employing AI tools. Additionally, Google will combat manipulative tactics used to trick its ranking systems, including spammy behavior like creating low-quality content at scale, site reputation abuse, and expired domain abuse. These changes signify Google's commitment to improving search results and cracking down on manipulative practices. However, challenges remain in dealing with AI-generated content and staying ahead of new tactics employed by spammers.

Related News

Google Is Finally Trying to Kill AI Clickbait

Wired · 1y ago

Google Is Finally Trying to Kill AI Clickbait

Google is implementing changes to its spam policy in an effort to combat algorithmically generated spam and low-quality content in search results. The update aims to reduce "scaled content abuse," where bad actors flood the internet with large amounts of articles to manipulate search engines. Google will also target domain squatting, where websites with name recognition are purchased to profit off their reputations using AI-generated articles. This aggressive approach is expected to restore Google's search efficacy and reduce the prevalence of spam.

Could Google be using Reddit to revive an ancient, failed project — 60,000+ Redditors may well be mTurk’ing for Google Answers 2.0

Techradar

Techradar · 1y ago

Could Google be using Reddit to revive an ancient, failed project — 60,000+ Redditors may well be mTurk’ing for Google Answers 2.0

Google shut down Google Answers 18 years ago and now Reddit is emerging as a potential rival to Google's search engine. With millions of daily active users, Reddit's user-generated content is experiencing a surge in search visibility and attracting more members. However, concerns about spam and Reddit's moderation have arisen as its presence in search results grows. The partnership between Google and Reddit could potentially impact the online ecosystem and highlight the challenges of moderating user-generated content in the age of AI.

Google is getting worse as it loses its fight against search engine spam

Business Insider

Business Insider · 1y ago

Google is getting worse as it loses its fight against search engine spam

According to a study, search engines like Google are becoming less helpful and more likely to retrieve SEO-optimized web pages with affiliate links. The study found that search engine results are filled with spam content, making it harder for users to access helpful information online. The researchers analyzed product review queries across Google, Bing, and DuckDuckGo and found that affiliate links are overrepresented in search engine results due to issues of trust. As AI-generated content continues to increase, the researchers predict search engine results will likely worsen. However, finding a perfect solution remains a challenge.

AI spam is already starting to ruin the internet

Business Insider

Business Insider · 1y ago

AI spam is already starting to ruin the internet

Scammers are using AI to generate web pages and YouTube videos to manipulate Google search results. This AI-generated spam includes fake obituaries and copied content from media websites. The rise of AI spam is causing issues for legitimate websites, stealing clicks and revenue from real news outlets. Additionally, AI is being used to create deceptive obituaries, causing distress to grieving families. Google is aware of the problem and is working to address it, but bad actors are continually finding ways to exploit AI technology.

An AI-generated content empire Is spreading fake celebrity images on Google

Medial

Medial · 1y ago

An AI-generated content empire Is spreading fake celebrity images on Google

A website called Motion Picture Magazine is using AI-generated content and images to fill the web with fake celebrity photos. The site, which is unrelated to the original magazine, generates nonsensical articles with the help of AI and includes ads, YouTube videos, and affiliate links. The AI-generated images surface prominently in Google search results, misleading users looking for images of celebrities like John David Washington, Bill Skarsgård, and Pedro Pascal. The issue of AI-generated content displacing human-made sources and affecting search engine results is a growing concern. Google stated that using AI to generate content for search engine manipulation violates its spam policy. Loaded Media, the company behind Motion Picture Magazine, is run by actor and producer Donavon Warren.

Why Google searches are turning up some wrong answers

Livemint

Livemint · 1y ago

Why Google searches are turning up some wrong answers

Spammers are using AI tools to generate large amounts of content, causing Google's algorithms to rank some of these artificial pages higher than relevant information. This results in misleading search results, with clickbait leading to scams that target personal information. Even well-established websites like LinkedIn can be exploited with AI-generated content. Google's spam-fighting systems attempt to keep search results spam-free, but AI-generated content that appears legitimate to machines can still surface in search rankings. Users are advised to stay vigilant and verify information from reliable sources.

The unsettling scourge of obituary spam

The Verge

The Verge · 1y ago

The unsettling scourge of obituary spam

The article discusses the issue of fake obituaries and obituary spam being generated using AI tools. It mentions a specific incident where fake obituaries about a couple, Brian Vastag and Beth Mazur, surfaced on Google, causing distress to their friends and community. The sites publishing these obituaries utilize AI tools to generate clunky articles filled with keywords to rank higher in search results and monetize the content with intrusive ads. The article also highlights the struggles faced by Google in containing obituary spam and the impact it has on grieving families and funeral homes.

You knew it was coming: Google begins testing AI-only search results

Arstechnica

Arstechnica · 5m ago

You knew it was coming: Google begins testing AI-only search results

Google is testing AI-only search results with its expanded AI search features powered by Gemini 2.0. The new "AI Mode" aims to transform searches by providing AI-generated responses instead of traditional blue links. AI Overviews will appear more frequently in results, and the mode will be available to Google One AI Premium subscribers. While AI Mode initially lacks organic results, Google emphasizes its commitment to facilitating online content discovery and plans to gather feedback for improvement.

Google incorporates artificial intelligence into its search engine

Economic Times

Economic Times · 1y ago

Google incorporates artificial intelligence into its search engine

Google has unveiled a new search engine that will prioritize AI-generated responses over website links. This change aims to accelerate information retrieval but could impact internet traffic monetization. Google will introduce conversational summaries generated by AI technology at the top of search results pages, starting in the US this week.

Google takes aim at SEO-optimized junk pages and spam with new search update

TechCrunch · 1y ago

Google takes aim at SEO-optimized junk pages and spam with new search update

Google has announced a search quality update aimed at improving search rankings and combating spam in search results. The update will target websites that provide low-quality or spammy content, as well as those that were created solely for search engine optimization purposes instead of user experience. Google estimates that this update, along with its previous efforts, will reduce low-quality and unoriginal content by 40%. The company will focus on addressing abusive behavior, including the creation of content at scale to boost search rankings, regardless of whether the content is human-created or generated by artificial intelligence. The update will also address site reputation abuse, where websites host low-quality content from third parties to confuse users and capitalize on their existing reputation. The changes aim to improve the usefulness of Google Search results and address concerns over the impact of AI advances.

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