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Google Gemini could be about to help create the next generation of ads

TechradarTechradar Ā· 9m
Google Gemini could be about to help create the next generation of ads

Google has announced that it will enhance its Performance Max feature with access to its Gemini AI models. The upgrade aims to help businesses drive more conversions by leveraging generative AI capabilities for ad strength. The update will provide Performance Max with reasoning abilities from Gemini, enabling the generation of longer headlines and introduction of sitelink generation in a future update. Google is also upgrading its image generation models to Imagen 2, allowing customers to create lifestyle images featuring people. Advertisers are advised to leverage these enhancements by diversifying images, adding videos, and utilizing integrated platforms like Canva for improved campaign results.

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