News Post

Gen Z is getting its news from TikTok — and that might be a good thing

Business Insider

· 6m
placeholder-image

Kelsey Russell, a TikToker, is using the platform to summarize news stories from legacy publishers like The New York Times and The Atlanta Journal-Constitution. She blends news topics like healthcare and climate with lifestyle content, catering to the interests of young people. TikTok has become a popular source of news for Gen Z, with 32% of 18- to 29-year-olds regularly getting news from the platform. Traditional media outlets have struggled to gain traction on TikTok due to the app's algorithm, which promotes alternative sources of news. However, news influencers on TikTok are filling the gap by providing news in a relatable and authentic manner.

No Comments yet

Download the medial app to read full posts, comements and news.