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Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation

EntrackrEntrackr · 8m ago
Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation
Medial

Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation Nutrition brand BeastLife has raised Rs 1.9 crore at the valuation of 120 crore from Indian cricketer Rinku Singh. Rinku chose to actively support its growth by investing in the company and using its platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community, BeastLife said in a press release. The startup had previously raised $479K in an angel round. Co-founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife is an Indian fitness brand that operates as an online platform selling sports nutrition and bodybuilding supplements. The company aims to empower individuals to achieve their fitness goals and break boundaries. Its products include protein supplements, BCAA, creatine, and multi-vitamins. The Gurugram-based company also offers a roti protein mix to boost protein intake in everyday meals. The company's products are designed to provide a noticeable difference in absorption and results. Its other products, including the Pro Concentrate Whey Protein with Ultrasorb Tech, are built to support muscle recovery and overall performance, using carefully selected ingredients that meet the needs of modern athletes. BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. “What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support,” said Rinku Singh. The brand's equity split includes Gaurav Taneja holding a 40% stake, Raj Gupta holding 15%, Varun Alagh, co-founder of Mamaearth, holding 30%, and 15% ESOP. The company faces competition from other fitness brands like MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth. In just over a year, the brand claims that it has achieved Rs 50 crore GMV with positive EBITDA and is currently tracking an Annual Recurring Revenue (ARR) of ₹80 crore GMV while maintaining performance marketing costs at just 15%.

Perfora manages 30X revenue growth in three years

EntrackrEntrackr · 9m ago
Perfora manages 30X revenue growth in three years
Medial

Perfora manages 30X revenue growth in three years Oral-care brand Perfora has experienced rapid growth over the past three fiscal years, with revenue surging 30X from Rs 1.4 crore in FY22 to over Rs 42 crore in FY24. This growth has been steered by the rising demand for electric toothbrushes and other oral care products. On a year-on-year basis, Perfora’s revenue from operations grew 2.8X to Rs 42.2 crore in FY24 from Rs 15 crore in FY23, according to its consolidated financial statement sourced from the RoC. Perfora offers personalized electric toothbrushes, toothpastes, alcohol-free mouthwashes, and other related offerings. The sale of these products remained the sole source of revenue for Perfora in FY24. Advertising expenses were the largest cost center, increasing 3X to Rs 20.5 crore, accounting for 38% of total expenses. The cost of materials doubled to Rs 19.5 crore, while employee benefit expenses rose 2.8X year-on-year to Rs 3.7 crore. Other expenses, including administrative and operational costs, contributed Rs 10.3 crore in the last fiscal years. Overall, the DSG-backed company’s total expenses surged 2.6X, reaching Rs 54 crore in FY24 from Rs 20 crore in FY23. By the end of FY24, Perfora’s losses more than doubled to Rs 10.6 crore from Rs 5 crore in FY23. Its Return on Capital Employed (ROCE) stood at -75.94%, while its EBITDA margin was -23.23%. On a unit level, Perfora spent Rs 1.28 to earn every rupee of operating revenue in FY24. At the close of FY24, the Gurugram-based firm recorded current assets worth Rs 24 crore, including Rs 9.6 crore in cash and bank balances. According to startup data intelligence platform TheKredible, Perfora has raised a total of $4 million of funding till date, having Sauce as its lead investor with 16% stake. The company’s co-founders Jatan Bawa and Tushar Khurana together own 48.5% of the company.

Sauce.VC floats third VC fund with target corpus of Rs 250 Cr

EntrackrEntrackr · 1y ago
Sauce.VC floats third VC fund with target corpus of Rs 250 Cr
Medial

Consumer-focused early-stage venture capital firm Sauce VC has launched its third fund with a target to raise Rs 250 crore, according to an ET report. Sauce.VC had received clearance from the Securities and Exchange Board of India (Sebi) a few weeks ago for the new fund. The New Delhi-based firm invests in new-age consumer brands and platforms at a pre-revenue or idea stage. To date, it has invested in 21 companies from its two separate funds that were launched in 2019 and 2021. Sauce.VC launched its first fund in 2019 with a target corpus of Rs 60 crore. It launched its second vehicle in 2021 with a fund size of Rs 158 crore. Its latest Sauce Continuity Fund was closed with a corpus of Rs 263 crore. It has already invested in XYXX, The Whole Truth Foods, Mokobara, Innovist, and Supertails from the continuity fund, and has plans to add oral care brand Perfora, ice cream brand Hocco and energy drink Rockit to the list of top-ups.

Toffee Coffee Roasters raises pre-Series A round led by IPV

EntrackrEntrackr · 12d ago
Toffee Coffee Roasters raises pre-Series A round led by IPV
Medial

Toffee Coffee Roasters raises pre-Series A round led by IPV Coffee brand Toffee Coffee Roasters has raised Rs 5 crore in pre-Series A funding round led by IPV along with participation from 66 bridge partners, Abhijit Vemuganti and Invesst. The startup was also featured on Shark Tank India and backed by Ritesh Agarwal. The proceeds will be utilized for expansion of operations, enhancing and expanding the backend roastery, improving packaging quality, and new product development as the brand continues to expand its portfolio. Co-founded in 2019 by Rishabh Nigam and Nandini Shrivastava, Toffee Coffee Roasters started as a specialty coffee cafe in Mumbai. During the 2020 lockdown, the brand pivoted to delivering freshly roasted coffees across India. It has since scaled to over 2 lakh customers through various channels and operates out of a 10k sqft roastery. The global coffee market is valued at $150–200 billion, while India’s coffee market stands at around $2 billion, showing a promising CAGR of over 20 percent. The company focuses on high-quality sourcing, roasting, and blending, ensuring better quality at competitive prices. Toffee Coffee Roasters currently produces over 5 tonnes of coffee monthly, aiming to scale production to 50 tonnes, which could support Rs 8-10 crore in annual revenue and reach 8-10 lakh customers. The company holds around 1-2% market share in the overall coffee category.

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