News on Medial

For D2C brands, Bertelsmann sees quick commerce as the next big growth driver

Livemint · 10m

Quick commerce is expected to become an important channel for direct-to-consumer (D2C) companies, including those supported by Bertelsmann India Investments (BII), according to managing director Pankaj Makkar. Quick commerce gained popularity during the pandemic, allowing consumers to receive groceries and essentials in under 20 minutes. BII is primarily focused on consumer-tech startups and is exploring innovative business models in the D2C space, particularly in supply chain operations. The quick commerce market is currently worth $2.8 billion and is predicted to see 40-45% growth over the next three years.