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For D2C brands, Bertelsmann sees quick commerce as the next big growth driver

Livemint

Livemint · 1y ago

For D2C brands, Bertelsmann sees quick commerce as the next big growth driver

Quick commerce is expected to become an important channel for direct-to-consumer (D2C) companies, including those supported by Bertelsmann India Investments (BII), according to managing director Pankaj Makkar. Quick commerce gained popularity during the pandemic, allowing consumers to receive groceries and essentials in under 20 minutes. BII is primarily focused on consumer-tech startups and is exploring innovative business models in the D2C space, particularly in supply chain operations. The quick commerce market is currently worth $2.8 billion and is predicted to see 40-45% growth over the next three years.

Related News

VCs crowd deal street on quick commerce, D2C success

Economic Times

Economic Times · 1y ago

VCs crowd deal street on quick commerce, D2C success

The rise of quick commerce and the surge in demand for direct-to-consumer (D2C) brands are driving investment activity in the early-to-mid-stage D2C sector. Quick-commerce platforms like Blinkit, Zepto, and Instamart have helped these brands scale faster than anticipated, attracting investor interest. Various D2C brands, including Tuco Intelligent, The Health Factory, Gourmet Garden, The Whole Truth, and Master Chow, are in talks for capital infusion. Quick-commerce platforms have also given a boost to smaller brands in sectors such as personal intimate care. Quick-commerce is expected to remain a key channel for D2C brands, driving growth in various categories.

Brands ride ‘quick’ sleigh as quick commerce dons the Santa hat

Economic Times

Economic Times · 8m ago

Brands ride ‘quick’ sleigh as quick commerce dons the Santa hat

The Christmas gifting season significantly boosted business for direct-to-consumer (D2C) brands through quick commerce. Sales in categories like personal care, desserts, and activewear increased by 20-30% from last year. Brands such as Ferns N Petals and Zepto reported substantial growth, with a focus on premium, personalized gifts. The trend suggests brands may strengthen quick commerce partnerships and marketing strategies to sustain growth. There was notable demand for gifting in personal care, gardening, and fitness categories.

D2C companies cough up 30-45% cut for a spot on quick-commerce sites

Economic Times

Economic Times · 1y ago

D2C companies cough up 30-45% cut for a spot on quick-commerce sites

Niche direct-to-commerce (D2C) companies in sectors like FMCG, beauty, and health are paying higher commissions of 30-45% to be listed on quick-commerce platforms. This is in contrast to the 10-20% commission paid by larger FMCG companies. Small brands face challenges in the listing process and rely on personal referrals for visibility. Brands also spend around 20% of sales on advertising and offer discounts of 20-25%. Despite the high costs, quick-commerce platforms account for a significant portion of sales for D2C brands. However, uncertainty and limited access to data pose challenges for these brands.

Brands look to quick commerce for fast growth, but costs remain a concern - The Economic Times

Economic Times

Economic Times · 1m ago

Brands look to quick commerce for fast growth, but costs remain a concern - The Economic Times

Quick commerce is emerging as a crucial component for brands in India, despite high operational costs, especially for direct-to-consumer (D2C) brands. It's considered meaningful and fast, contributing significantly to startup revenues, as noted by Simran Khara of Koparo. Response times in marketing are critical for conversion rates, according to Meta's Gaurav Jeet Singh. India's quick commerce market is projected to grow rapidly, with many brands joining platforms to leverage trends like the Indian Premier League.

Bessemer Venture Partners sees $1 trillion digital opportunity in India; eyes quick commerce, D2C boom: report - The Economic Times

Economic Times

Economic Times · 2m ago

Bessemer Venture Partners sees $1 trillion digital opportunity in India; eyes quick commerce, D2C boom: report - The Economic Times

Bessemer Venture Partners predicts a $1 trillion digital opportunity in India over the next decade, driven by rapid growth in the consumer internet space. The firm's report highlights potential for substantial value creation in quick commerce, direct-to-consumer (D2C) brands, and mobile-first platforms. This growth is fueled by rising smartphone penetration, higher income levels, and supportive policies. Startups in various sectors, including AI and mobile gaming, are poised to benefit from these trends.

Recur Club Launches Rs 150 Crore Fund to Boost D2C Brands on Quick Commerce Apps

OutlookIndia

OutlookIndia · 7m ago

Recur Club Launches Rs 150 Crore Fund to Boost D2C Brands on Quick Commerce Apps

Recur Club, a debt marketplace for start-ups, has launched a ₹150 crore fund to support direct-to-consumer (D2C) brands in the quick commerce sector. The initiative seeks to provide growth and working capital for brands to expand inventory and marketing efforts. This move aligns with Recur Club's vision to boost 'Make-in-India' start-ups, targeting loan disbursal within seven days. The quick commerce market is projected to grow significantly, driven by consumer preferences for speed and convenience.

D2C house of brands Mensa Brands joins government-backed ONDC

IndianStartupNews

IndianStartupNews · 2y ago

D2C house of brands Mensa Brands joins government-backed ONDC

Mensa Brands, a direct-to-consumer (D2C) house of brands, joins the Indian government-backed Open Network for Digital Commerce (ONDC) initiative. By aligning with ONDC, Mensa Brands aims to leverage the digital commerce ecosystem for its D2C portfolio. This partnership highlights Mensa Brands' commitment to embracing technological advancements and contributing to the growth of the D2C sector within India.

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands

Entrackr

Entrackr · 5m ago

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands. Gurugram-based logistics company Delhivery has appointed Milind Sharma, cofounder of the now-defunct grocery delivery service Peppertap, as the head of its rapid commerce and D2C brands verticals. Sharma was among the first few employees of Delhivery in 2012 and left the firm in 2013 to launch Peppertap. In his new role at Delhivery, Sharma will build out the rapid commerce service and oversee Delhivery’s entire product portfolio for the direct-to-consumer brand segment. He will also be scaling up Delhivery’s same-day and next-day offerings. Delhivery launched its rapid commerce service earlier this year with the aim of offering intracity deliveries for brands within a two-to-four hour timeline from its dark stores. “Rejoining Delhivery feels like a homecoming for me. This is where I started my startup journey, and I am eager to contribute to the next phase of growth by building the Rapid Commerce service and serving the D2C brand segment alongside the team,” said Milind Sharma on his appointment.

QSR brands riding on qcomm wave with customised offerings

Economic Times

Economic Times · 5m ago

QSR brands riding on qcomm wave with customised offerings

Quick service restaurant (QSR) brands like Wow Momo, Chaayos, and Blue Tokai are expanding their presence on quick commerce platforms such as Blinkit and Swiggy Instamart. They offer customized versions of popular products to leverage growing demand for instant delivery. Founders report rapid sales growth, with quick commerce now a significant sales channel. This trend mirrors that of large FMCG companies, as QSR brands capitalize on quick commerce amidst sluggish growth in traditional food delivery.

For Boat, q-com is third-largest sales channel, says cofounder Aman Gupta

Economic Times

Economic Times · 11m ago

For Boat, q-com is third-largest sales channel, says cofounder Aman Gupta

Boat, a popular wearable and audio products brand, has identified quick commerce as its third-largest sales channel. According to Boat's co-founder Aman Gupta, certain brands find more success on quick commerce platforms than on traditional ecommerce channels like Amazon or Flipkart. Quick commerce is gaining traction in India, with new-age brands experiencing rapid growth in this space. Walmart-owned Flipkart has also recently entered the quick commerce market with its service called 'Minutes'. The quick commerce market in India is projected to grow by 35% to nearly $7 billion by 2025, offering significant growth opportunities for direct-to-consumer brands.

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