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Government says 26 firms declare 'no dark patterns'

EntrackrEntrackr · 6h ago
Government says 26 firms declare 'no dark patterns'
Medial

Government says 26 firms declare 'no dark patterns' According to the Ministry of Consumer Affairs, companies including Flipkart, Amazon, Zepto, Myntra, MakeMyTrip, BigBasket, Swiggy, Zomato, and Meesho have completed internal or third-party audits and have declared compliance. The Ministry stated that 26 e-commerce platforms have submitted self-declarations affirming that their user interfaces are free from dark patterns. These actions follow the government's guidelines on preventing and regulating dark patterns, which are manipulative design practices that can mislead users during shopping or subscription processes. The Central Consumer Protection Authority stated that the declarations indicate a growing readiness among major digital platforms to adopt user-friendly and transparent interfaces. The regulator has also requested other platforms to publish similar declarations on their websites and conduct regular audits. This development arrives amid increased scrutiny of e-commerce platforms for deceptive design choices. Recently, the Department of Consumer Affairs initiated an inquiry into Flipkart and Amazon after discovering issues like extra charges for cash on delivery and hidden fees during checkout. Such surprise cost additions and confusing pricing formats can influence consumer choices and fall under identified dark pattern categories. Zepto faced criticism after users highlighted a design choice that inadvertently led customers toward higher delivery and handling fees. The company's co-founder and CEO Aadit Palicha acknowledged the issue, termed it a mistake, and stated that the feature was removed. With more platforms submitting declarations that they do not use dark patterns, the government emphasizes self-regulation and public disclosure as parts of its broader transparency framework for e-commerce. Recent regulatory steps signal that authorities continue to assess design practices that might affect consumer choices.

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