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D2C accessories brand Salty raises Rs 30.1 Cr led by MG Investment

EntrackrEntrackr · 6h ago
D2C accessories brand Salty raises Rs 30.1 Cr led by MG Investment
Medial

D2C accessories brand Salty has raised Rs 30.1 crore in a fresh funding round led by MG Investment. Existing investors Anicut Capital, All In Capital, JK Group, along with new angel investors, also participated in the round. The proceeds will be used to strengthen its core team, expand distribution across e-commerce and quick commerce platforms, and improve delivery speeds nationwide. The funding comes as Salty scales beyond its core jewellery business into categories such as watches, sunglasses, scarves, belts and bag charms, and prepares to launch Salty Bags. The company is also planning to open its first flagship offline store as part of its expansion into physical retail. Founded by Kanishka Garg, Sonaal Goel and Twisha Gupta, Salty operates in the affordable accessories segment and sells primarily through online channels. The brand ships products to over 18,000 pincodes in the last year, indicating demand beyond major metro cities. Alongside category expansion, Salty plans to increase spends on creator-led collaborations, celebrity-backed product drops, and brand partnerships.

WROGN raises $9 Mn from Aditya Birla Digital Fashion

EntrackrEntrackr · 1y ago
WROGN raises $9 Mn from Aditya Birla Digital Fashion
Medial

Men’s apparel brand WROGN has raised approximately Rs 75 crore (approximately $9 million) in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL), increasing ABDFVL’s stake in the D2C fashion brand from 17.10% to 32.84% on a fully diluted basis, as per a stock exchange filing. Earlier, in June this year, WROGN secured Rs 125 crore ($15 million) from TMRW House of Brands, an Aditya Birla Group company. This investment saw TMRW acquiring a 16% stake in WROGN, valuing the Bengaluru-based brand at around $105 million. Aditya Birla Group’s TMRW has now backed eight Indian fashion brands, including men’s casualwear brand The Indian Garage Co, casualwear Bewakoof, athleisure brand Nobero, children’s brand Nauti Nati, denim label Urbano, and casualwear brands JuneBerry and Veirdo. Founded in 2014 by siblings Anjana and Vikram Reddy, WROGN is a leading name in casual wear, offering a wide range of apparel, footwear, and accessories. Leveraging cricketer Virat Kohli’s influence, the brand has expanded its reach through exclusive brand outlets and partnerships with major e-commerce platforms. Since its inception, WROGN has raised approximately $90 million from investors like Accel, Flipkart, Virat Kohli, and Sachin Tendulkar. In November 2020, Flipkart invested an undisclosed amount in WROGN’s Series F round. Flipkart is also an investor in Hrithik Roshan’s HRX, which competes with WROGN. WROGN’s revenue from operations dropped by 29.2% to Rs 243.75 crore in FY24, down from Rs 344.3 crore in FY23. Despite implementing cost-cutting measures, the Virat Kohli-backed brand saw its losses up by 28.2%, reaching Rs 56.76 crore compared to Rs 44.26 crore in FY23, primarily due to a sharp decline in sales. According to a recent report by TMRW X Bain & Company, the fashion and lifestyle sector is India’s second-largest consumer category, valued at $110 billion, with online sales accounting for around $11 billion, or 10% of the market.

Hexafun raises Rs 4.5 Cr in seed round from Prajay Advisors

EntrackrEntrackr · 4m ago
Hexafun raises Rs 4.5 Cr in seed round from Prajay Advisors
Medial

Hexafun, a sustainability-driven lifestyle accessories brand, has raised Rs 4.5 crore in seed funding from early-stage investor Prajay Advisors. The proceeds will be used to expand its retail presence, strengthen marketing efforts, and launch new product lines. Founded in 2021 by Harshit Singhal and Manali Sanghvi, Hexafun reimagines everyday essentials such as handkerchiefs, socks, stoles, shoe bags, luggage covers, and gift boxes into expressive, culture-rich, and eco-friendly designs crafted entirely from 100% sustainable materials. Positioned as a Gen Z-first brand, it combines playful designs, inclusivity, gender-neutral fashion, and affordability to tap into the rising demand for self-expression and sustainable lifestyle products. Hexafun operates on a direct-to-consumer business model, selling through both online channels and offline retail while targeting urban millennials and Gen Z consumers who prioritize sustainability without paying a premium. The Indian lifestyle and accessories market has seen growing interest from investors, with brands such as Chumbak, The Souled Store, Bewakoof, and Bombay Shirt Company building large consumer bases in the design-led and expressive fashion space.

Fashion brand Outzidr raises $3.1 Mn led by RTP Global

EntrackrEntrackr · 5m ago
Fashion brand Outzidr raises $3.1 Mn led by RTP Global
Medial

Fashion brand Outzidr raises $3.1 Mn led by RTP Global Co-founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario, Outzidr is a digital-first fashion brand offering on-trend western wear for Indian women aged 18–28. The Bengaluru-based startup has raised Rs 27 crore (around $3.1 million) in a pre-Series A round led by RTP Global along with participation from existing investor Stellaris Venture Partners. Outzidr, a fashion brand built for Gen Z women, had previously raised Rs 30 crore (around $3.5 million) in a seed round led by Stellaris Venture Partners. The proceeds will be utilized for the next phase of growth, including the launch of its first exclusive offline store by March 2026 and expansion of its design, operations, and technology teams. Outzidr launches up to 2,000 new styles every month, or 500 every week, through its own D2C platform and leading marketplaces like Ajio, Myntra, and Nykaa Fashion. “Outzidr represents the energy of a new generation — fast-paced, fresh, and fearless,” said Nirmal Jain, Co-founder and CEO of Outzidr. “We’re building a brand that listens, learns, and reacts in real time. This fundraiser is a strong validation of our mission to become the everyday fashion choice for Gen Z women — and of the incredible team and opportunity we’re building for.” According to market research, India’s fast fashion market is currently valued at around $10 billion and is projected to surge to over $50 billion by FY 31, growing at a ~30% CAGR. In just five months, the brand claims to have gained more than 100,000 customers. It primarily competes with other notable players in this space such as NEWME, Zudio, and Style Union.

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