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D2C accessories brand Salty raises Rs 30.1 Cr led by MG Investment

EntrackrEntrackr · 4h ago
D2C accessories brand Salty raises Rs 30.1 Cr led by MG Investment
Medial

D2C accessories brand Salty has raised Rs 30.1 crore in a fresh funding round led by MG Investment. Existing investors Anicut Capital, All In Capital, JK Group, along with new angel investors, also participated in the round. The proceeds will be used to strengthen its core team, expand distribution across e-commerce and quick commerce platforms, and improve delivery speeds nationwide. The funding comes as Salty scales beyond its core jewellery business into categories such as watches, sunglasses, scarves, belts and bag charms, and prepares to launch Salty Bags. The company is also planning to open its first flagship offline store as part of its expansion into physical retail. Founded by Kanishka Garg, Sonaal Goel and Twisha Gupta, Salty operates in the affordable accessories segment and sells primarily through online channels. The brand ships products to over 18,000 pincodes in the last year, indicating demand beyond major metro cities. Alongside category expansion, Salty plans to increase spends on creator-led collaborations, celebrity-backed product drops, and brand partnerships.

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Content-commerce platform Lehlah raises Rs 12.5 Cr in seed round

EntrackrEntrackr · 9m ago
Content-commerce platform Lehlah raises Rs 12.5 Cr in seed round
Medial

Lehlah, a content-commerce platform that helps influencers earn money by recommending products, has raised Rs 12.5 crore ($1.46 million) in seed round led by Gruhas, an investment firm co-founded by Nikhil Kamath of Zerodha and Abhijeet Pai of Puzzolana Group. The proceeds will be used to introduce more features, grow its team, and strengthen its position in India’s booming influencer-led shopping space. Founded in December 2022 by Ashna Ruia, daughter of Essar Group director Prashant Ruia, Lehlah partners with major e-commerce platforms like Myntra, Meesho, Flipkart, and Nykaa, along with D2C brands such as Libas and Foxtale. The platform, which initially focused on fashion and beauty, is now expanding into home accessories and gadgets. The brand operates with a 50-member team, with its marketing division in Mumbai and the tech team in Bengaluru. Lehlah follows a commission-based model where brands pay the platform when sales happen through influencers. Influencers using Lehlah currently earn between Rs 50,000 and Rs 1,00,000 per month, showing the platform’s potential to create sustainable income for creators.

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund

EntrackrEntrackr · 5m ago
DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund
Medial

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund DOBRA, a food and beverage brand, has raised Rs 1.5 crore in its seed funding led by the D2C Insider Super Angels Fund. The round saw participation from D2C founders and operators, marking the brand’s first institutional raise. The proceeds will be used to scale across modern retail outlets, food service channels, quick commerce platforms, and direct-to-consumer sales. Founded by Oxbow Brands, DOBRA is known for playful products such as pop goli soda, artisanal cotton candy, and tapioca crisps, which blend nostalgia with premium quality. Rahul Johar, co-founder of Oxbow Brands, said the funding is more than capital, it is an endorsement from entrepreneurs who have built category-defining consumer brands in India. “D2C Super Angels bring battle-tested insights that will help us scale faster,” he added. The brand aims to tap into India’s $170 billion FMCG market by offering differentiated, experience-led products that appeal to young, urban consumers. With this raise, DOBRA will strengthen operations, expand its product line, and deepen consumer trials, while laying the groundwork for international growth. D2C Insider provides funding and support to early-stage D2C startups and has a network of over 10,000 founders. The Super Angels Fund, introduced in October last year, focuses on investments in consumer-focused startups.

Luggage brand EUME raises Rs 15 Cr in new round

EntrackrEntrackr · 1y ago
Luggage brand EUME raises Rs 15 Cr in new round
Medial

EUME, a sustainable and eco-conscious luggage brand, has raised Rs 15 crore ($1.7 million) in a new round led by Ashish Kacholia. This is the second funding raised by the Mumbai-based startup. In February last year, EUME had raised an undisclosed amount from Mumbai Angels. The proceeds will be used to ramp up operations, expand the team, drive innovation, build an offline retail presence, invest in technology and enhance brand awareness. Founded by Naina Parek, the startup offers a diverse product portfolio, which includes luggage, backpacks, vegan handbags, and accessories, among others. Last year, EUME claimed to have clocked a monthly run-rate of Rs 1.8 crore.It targets a revenue of Rs 65-70 crore by the end of FY25. Its sales are split evenly between its own website and marketplaces. The startup also plans to launch its flagship store in Mumbai this year. Earlier this year, luggage brand Mokobara raised $12 million in a Series B funding round led by Peak XV Partners. Besides Mokobara, EUME also competes with Assembly and Uppercase.

Exclusive: DailyObjects raises $8.6 Mn in new round

EntrackrEntrackr · 1y ago
Exclusive: DailyObjects raises $8.6 Mn in new round
Medial

Direct to Consumer (D2C) tech accessories and lifestyle brand DailyObjects has raised Rs 72 crore (approximately $8.6 million) in a new funding round from 360 One Ventures. This fresh investment has come after a gap of 30 months for the Gurugram-based firm. The board at DailyObjects has passed a special resolution to issue 8,118 compulsory convertible preference shares at an issue price of Rs 88,688 each to raise Rs 72 crore or $8.6 million, its regulatory filming accessed for the Registrar of Companies (RoC) shows. As per the filing, the company will use these proceeds for funding requirements including working capital, future expansion and other general corporate purposes. Meanwhile, DailyObjects also expanded its Employee Stock Option Plan (ESOP) by adding 1,450 options, bringing the total pool to ESOP 2,780 options. This increase has raised the overall value of the ESOP pool to Rs 24.65 crore. According to the startup data intelligence platform TheKredible, the company has been valued at around Rs 382 crore or $46 million post-allotment. Following the fresh proceeds, Roots Ventures remains the largest external shareholder with 27.8% followed by new investor 360 Ventures which holds 18.84% of the company. Its co-founders Pankaj Gard and Saurav Adlakha cumulatively owned 43.07% of the company. Check TheKredible for the complete shareholding pattern. Founded in 2012, DailyObjects is a lifestyle accessories brand that caters to a range of products including bags, wallets, charging solutions, stationery, and other accessories. The company also opened its first offline store in December last year. The Pankaj Garg-led firm posted over two-fold growth to Rs 83 crore during the fiscal year ended March 2023 with a positive bottom line. The company is yet to disclose its annual results for FY24. DailyObjects’ major competitor is Chumbak, which was acquired by e-commerce roll up firm G.O.A.T Brand Labs in January last year.

DailyObjects’ revenue spikes 34% to Rs 84 Cr in FY24

EntrackrEntrackr · 1y ago
DailyObjects’ revenue spikes 34% to Rs 84 Cr in FY24
Medial

DailyObjects, a Direct-to-Consumer (D2C) tech accessories and lifestyle brand, achieved a 33.6% growth during the fiscal year ending March 2024. However, the Gurugram-based firm reported a modest loss of Rs 3.9 crore in the same period as compared to marginal profit in FY23. DailyObjects’ revenue from operations grew to Rs 84.4 crore in FY24 from Rs 63.2 crore in FY23, its consolidated financial statement sourced from the Registrar of Companies (RoC) shows. DailyObjects is a direct-to-consumer (D2C) lifestyle accessories brand offering products such as bags, wallets, charging solutions and stationery, among others. The sale of products accounted for 98.8% of the total revenue which increased by 33.6% to Rs 83.38 crore in FY24. The rest of the income came from shipping and delivery charges. For the consumer tech and lifestyle brand, the cost of procurement formed 50% of the total expense. This cost increased by 40% to Rs 42.28 crore in FY24 from Rs 30.26 crore in FY23. Its employee benefits and marketing cum advertising costs grew by 24% and 46.5%, standing at Rs 11.34 crore and Rs 14.33 crore, respectively, in FY24. The firm's spending on shipping, delivery, legal, and other overheads pushed the overall costs up by 33.3% to Rs 84.2 crore in FY24. Note: Excluding the exceptional item cost of Rs 6.14 crore, related to the write-off of previous receivables in the fiscal year ending March 2024, from the calculation of losses and expenses. Increased marketing and employee benefits costs led DailyObjects to post a loss of Rs 3.92 crore for FY24, compared to a marginal profit of Rs 0.06 crore in FY23. Its ROCE and EBITDA margin stood at -43.98% and -4.3%, respectively. On a unit basis, the company spent Re 1 to earn a rupee in FY24. It reported current assets of Rs 20.76 crore as of FY24. According to the startup data intelligence platform TheKredible, the Gurugram-based firm has raised around $14.4 million to date. Its leading investors are Roots Ventures and 360 One.

D2C luggage brand uppercase raises $9 Mn led by Accel

EntrackrEntrackr · 1y ago
D2C luggage brand uppercase raises $9 Mn led by Accel
Medial

D2C luggage brand Uppercase (Acefour Accessories) has raised $9 million in a Series B round led by venture capital firm Accel. As per uppercase, it has raised the new round at a post money valuation of $60 million. In 2022, the company had raised $7 million in apPre-Series A funding round led by Sixth Sense Ventures, with participation from Volrado Venture Partners. The funding will support business expansion, aiming to increase its customer base across India, uppercase said in a press release. Founded by Sudip Ghose, uppercase sells travel gear online and through 1,800 multi-brand stores across India. Its products are priced in the range of Rs 3,500-5,000. The Mumbai-based company aims to achieve its Rs 500 crore goal by adding 250 exclusive retail stores over the next three years. Earlier this year, luggage brand Mokobara raised $12 million in a Series B funding round led by Peak XV Partners. Besides Mokobara, uppercase also competes with Assembly, Nasher Miles and EUME. While Nasher miles raised $4 million in July, EUME bagged $1.7 million in June. As per startup data intelligence platform TheKredible, uppercase reported an operating revenue of Rs 10.65 crore in FY23 with Rs 21 crore loss. The company is targeting to more than double its revenue to Rs 150 crore by FY25, up from Rs 70 crore in FY24.

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