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Facebook launches a Gen Z-focused redesign

TechCrunch · 8m

Focus on Younger Users: Facebook aims to attract Gen Z with a redesign that emphasizes community and entertainment features. New "Local" Tab: A dedicated section for local content, including activities, groups, and Marketplace items, to enhance community engagement. Enhanced "Explore" Tab: Personalized recommendations for content based on user interests, similar to platforms like Pinterest and TikTok. Upgraded Video Experience: Full-screen video player to showcase short-form and live videos, catering to younger users' preferences. AI Features for Groups and Dating: New AI tools to help users find answers in groups and a "Matchmaker" feature in Dating for friend-assisted swiping.