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Exclusive: Feminine care brand Plush to kick off Series B round at 3X valuation surge

EntrackrEntrackr · 8m ago
Exclusive: Feminine care brand Plush to kick off Series B round at 3X valuation surge
Medial

Exclusive: Feminine care brand Plush to kick off Series B round at 3X valuation surge Feminine hygiene brand Plush to raise its Series B funding round, led by angel investor Ajay Kumar Aggarwal, with participation from Careernet Technologies, OTP Ventures, Blume Ventures, and 11 other investors. The board at Plush has passed a special resolution to issue 4,099 Series B preference shares to raise Rs 30.56 crore or $3.6 million, its regulatory filing accessed from the Registrar of Companies (ROC) shows. Ajay Kumar Aggarwal will lead the round with an investment of Rs 6 crore, while existing investors Careernet Technologies, OTP Ventures, and Blume Ventures will contribute Rs 5 crore, Rs 3 crore, and Rs 4 crore respectively. The remaining amount will be collectively invested by Rahul Garg, Sumit Jalan, Blue Ashva Varenya Fund, Rahul Kayan, and seven other investors. According to Entrackr’s estimates, the company’s valuation is expected to reach around Rs 281 crore (approximately $33 million) post-allotment. This marks nearly a 3X spike in its valuation, compared to its previous pre-Series B round. Following the fresh proceeds, Angel Investor Ajay Kumar Aggarwal will hold 19.64% stake in the company followed by Careerner Technologies and Blume Ventures which holds 16.37% and 13.08% respectively. Founded in 2019, the Chennai-based startup focuses on feminine care products, offering a range that includes period care, hair removal, intimate wellness, and skincare solutions. According to the company, its products are currently available in 500 stores across Bengaluru, Chennai, Mumbai, Delhi, and Hyderabad, with plans to expand retail presence to 2,000 stores over the next six months. Plush reported an 84% year-on-year revenue growth to Rs 28.87 crore in the fiscal year ending March 2024. During the same period, the company posted a loss of Rs 4.4 crore. The startup is projected to close FY25 with Rs 60 crore revenue.

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Exclusive: Rainmatter Capital-backed Age Care Labs to kick off Series B round

EntrackrEntrackr · 5m ago
Exclusive: Rainmatter Capital-backed Age Care Labs to kick off Series B round
Medial

Exclusive: Rainmatter Capital-backed Age Care Labs to kick off Series B round Eldercare platform Age Care Labs, which operates brands Emoha and Epoch, is raising Rs 50 crore (approximately $6 million) in its Series B round from Cork Products, Plutus Wealth Management, and other investors. The board at Emoha has passed a special resolution to issue 22,87,596 Series B preference shares at an issue price of Rs 218.6 each to raise the amount, according to the company’s regulatory filings sourced from the Registrar of Companies (RoC). As per the filings, the company has already received around Rs 31 crore from Cork Products, Plutus Wealth Management, Founders Collective Fund, Keymarrisa Realtors Private Limited, and individual investors, including Neeraj Aggarwal and Utpal Hemendra Sheth. The remaining funds are expected to be infused shortly. The company said the proceeds will be used to augment its capital base, meet long-term financial requirements, and for general corporate purposes. This appears to be part of a larger Series B round, with the possibility of raising additional capital in the ongoing tranche. As per Entrackr’s estimates, the company will be valued at around Rs 500 crore (approximately $59 million) post-allotment. The valuation could rise further if it secures additional funding in the ongoing round. Age Care Labs, which runs in-home eldercare platform Emoha and assisted-living and dementia care chain Epoch, offers subscription-based services including 24/7 emergency support, health monitoring, wellness programs, and community engagement for seniors. Epoch follows an asset-light model by leasing properties and partnering with operators, while the broader company scales through franchise partnerships, institutional tie-ups, and acquisitions. The two brands together serve over 60,000 seniors across 120 cities. The company has raised over $20 million to date, including an $11 million pre-Series B round in 2023 led by Rainmatter Capital (the investment arm of Zerodha) and Gruhas (a venture capital fund co-founded by Nikhil Kamath and Abhijeet Pai).

Plush scales 2.3X to Rs 66 Cr revenue in FY25

EntrackrEntrackr · 7d ago
Plush scales 2.3X to Rs 66 Cr revenue in FY25
Medial

Feminine hygiene brand Plush has continued its impressive growth, with its revenue more than doubling in the last fiscal year ending March 31, 2025. The company posted a loss of Rs 7 crore in the same period. Plush’s revenue from operations increased by 2.3X to Rs 66 crore in FY25 from Rs 29 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC). The company primarily generates its revenue from the sale of personal care and hygiene products. Including Rs 1 crore from other income from interest, Plush’s total income stood at Rs 67 crore in FY25, compared to Rs 29 crore in the previous fiscal year. On the spending side, the cost of materials consumed remained the largest expense, accounting for 34% of the total expense. This cost rose 127% to Rs 25 crore in FY25 from Rs 11 crore in FY24. Advertising and marketing expenses jumped 96% to Rs 21.5 crore in FY25. Employee benefit expenses increased 67% to Rs 4 crore while shipping and delivery costs stood at Rs 2.6 crore. Overall, Plush’s total expenses increased 118% to Rs 74 crore in FY25 from Rs 34 crore in FY24. With increased scale, the company’s loss surged by 75% to Rs 7 crore in FY25 from Rs 4 crore in FY24. Its ROCE and EBITDA margin stood at -93.75% and -11.23% respectively. On a unit economics basis, Plush spent Rs 1.12 to earn every rupee of operating revenue during the year, improving from Rs 1.17 in FY24. As of March 2025, the company reported cash and bank balances of Rs 3 crore, while its current assets stood at Rs 29.5 crore in the same period. According to the company, it is on track to reach a Rs 200 crore revenue run rate in the current calendar year. As per the startup data intelligence platform TheKredible, Plush has raised a total of $8 million in funding to date, including the recent Rs 40 crore in series B led by angel investor Rahul Garg (Managing Partner Ignite Growth), along with participation from Ajay Kumar Aggarwal, Careernet Technologies, OTP Ventures, Blume Founders Fund, and other investors.

Exclusive: Dhruva Space to kick off pre-Series B with $6 Mn

EntrackrEntrackr · 2m ago
Exclusive: Dhruva Space to kick off pre-Series B with $6 Mn
Medial

Exclusive: Dhruva Space to kick off pre-Series B with $6 Mn Space-tech startup Dhruva Space is raising Rs 51.76 crore ($6 million) in a pre-Series B round led by AVCF1 (Aditum Venture Capital Fund), with participation from 33 other investors. According to the company’s regulatory filings, the board has cleared a special resolution to issue 1 equity share and 553 pre-Series B preference shares at Rs 9,34,429 per share, aggregating to the total fundraise. AVCF1 will anchor the round with Rs 26.16 crore, while Aranya Holding Ventures LLP will contribute Rs 10 crore. The rest of the capital will come from Hyderabad Angel Fund, AR Enterprises, Ativira Technologies, and a clutch of other angel investors. As per Entrackr’s estimates, Dhruva Space’s post-money valuation stands at around $215 million after the round. With this, the Hyderabad-based company has raised over $22 million to date, including its $15 million Series A backed by Indian Angel Network Alpha Fund, Blue Ashva Capital, Silverneedle Ventures, BITEXCO Group, IvyCap Ventures, Mumbai Angels, and the Blume Founders Fund. Founded by Sanjay Nekkanti and Chaitanya Dora, Dhruva Space has launched eight payloads over the past 24 months, including the Thybolt satellites in November 2022 and the LEAP-TD mission on January 1, 2024. The company operates across the space, launch, and ground segments, offering satellites, earth stations, and launch services. India’s private space-tech ecosystem has been on a steady funding upswing, with startups such as Agnikul Cosmos, Skyroot Aerospace, Pixxel, Bellatrix, GlaxEye, Vesta Space, Digantara and InspeCity drawing investor interest. Dhruva Space’s latest round adds to this momentum as the sector continues to expand its capabilities and global relevance.

Menstrual hygiene startups want to do more than what Whisper and Stayfree could

LivemintLivemint · 1y ago
Menstrual hygiene startups want to do more than what Whisper and Stayfree could
Medial

- New-age menstrual hygiene startups such as Peesafe, Sirona Hygiene, Carmesi, Nua, and Plush are offering a range of products beyond traditional sanitary napkins in the Indian market. - These startups aim to create an entire ecosystem of feminine hygiene products, including menstrual cups, biodegradable panty liners, cramp relief patches, and intimate washes. - Increasing female employment, disposable incomes, and extensive social media marketing have been key drivers of growth for these direct-to-consumer fem-tech startups. - While these startups are gaining popularity among younger consumers, larger consumer goods manufacturers like Procter and Gamble Health and Hygiene Care Ltd (PGHH) are taking note and seeing healthy competition as an opportunity to grow the category. - The low market penetration of menstrual hygiene products in India is attributed to factors such as lack of awareness, residual taboo, and cost barriers, especially in rural communities. - There is room for both established players like PGHH and new-age brands to coexist as the Indian feminine hygiene market is under-penetrated, allowing lesser-known products like menstrual cups and cramp relief patches to thrive.

Beco raises $10 Mn in pre-Series B round led by Tanglin

EntrackrEntrackr · 1y ago
Beco raises $10 Mn in pre-Series B round led by Tanglin
Medial

Beco, a homegrown eco-friendly home, kitchen and personal care brand, has raised $10 million in its pre-Series B round led by Tanglin Venture Partners. The round also saw participation from Titan Capital Winners Fund, Manish Choksi, promoter of Asian paints, existing investor Rukam Capital and Synergy Capital. Earlier in December 2022, the Mumbai-based company had raised $3 million in its Series A round led by Rukam Capital and others. Entrackr had exclusively reported the Series A round in August 2022. The proceeds will be used towards innovation and expanding production capacity; developing a strong offline sales infrastructure in key geographies, and lastly, towards brand building and enhancing brand awareness. Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco claims to be a pure eco-friendly and zero-plastic company which offers a wide range of products for home & kitchen and personal care. Its offerings include tissues, towel rolls and toiletries among others. Beco claims to have achieved an exponential 3x growth in the last year. It has a presence in 10,000 retail stores, with order values matching or exceeding those of legacy brands. In just five years, Beco has established a strong foothold in e-commerce and quick commerce platforms such as Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready. It is available in general trade across 20 cities and has entered modern trade, with plans to expand to other major players by the end of this quarter.

Salt Oral Care raises $1 Mn in pre-Series A round led by Lotus Holdings

EntrackrEntrackr · 9m ago
Salt Oral Care raises $1 Mn in pre-Series A round led by Lotus Holdings
Medial

Oral wellness brand Salt Oral Care has picked up $1 million in pre-Series A funding round from Lotus Holdings (Lotus Herbals Family Office). The investment will be executed in two tranches, with the company’s average post-money valuation across the round pegged at Rs 46 crore ($5.3 million). The Mumbai-based company had previously raised $358K from Saurashtra Capital and others. The proceeds will be allocated towards new product innovation, research & development, branding and marketing initiatives, and team expansion, Salt Oral Care said in a press release. Co-founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care is a homegrown Indian oral care brand that focuses on providing science-backed oral care products for all, with a commitment to sustainability and eco-friendly practices. It aims to create oral care products that are both effective and mindful of the environment. The brand strives to blend sustainability with a luxurious experience, offering products with reusable and recyclable containers. Salt Oral Care emphasizes the use of scientific research and rigorous testing in their product development. It prioritizes sustainable practices, including eco-friendly packaging and reducing their environmental impact. Salt says its portfolio including toothpaste and mouthwash has seen a surge in repeat purchases, driven by the brand’s positioning, minimalist aesthetic, and clinically backed performance. The brand plans to expand its footprint across India and international markets. It claims to have recorded a 448% growth over the last financial year.

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