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Eternz raises $1.15 Mn in pre-seed funding led by Kae Capital

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Eternz, a curated vertical marketplace for jewellery, has raised $1.15 Mn in its pre-seed round led by Kae Capital, with participation from Gemba Capital, IIMA Ventures, TDV Partners and Venture Lab. The proceeds will be used to target customers across urban India and partner with international brands to establish their presence, the company said in a press release. While the focus is online, it plans to launch an offline experience centre so that the consumer gets to touch and feel the jewellery. Founded by Arthi Ramalingam, Eternz curates designs from high-quality national and international brands and provides a unique jewellery buying experience online through innovative technology. Eternz is helping brands solve their key challenge of acquiring customers while providing a dedicated, trustworthy platform. The startup specializes in catering to a wide array of metals, including fashion/costume, silver, gold and diamond jewellery. It will continue to collaborate with brands and designers, enabling discovery and growth in this evolving market. Kae manages approximately $250 million in capital, having invested in 85 startups with a portfolio enterprise valuation of $9.88 billion. Its portfolio has a mix of B2B and B2C startups. Some of the investments are Nazara Technologies, Porter, Healthkart, Zetwerk, Tata 1mg, Traya and Square Yards.