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Blinkit removes 10 min delivery branding after govt intervention; ​​Zepto, Instamart, others in focus

EntrackrEntrackr · 13h ago
Blinkit removes 10 min delivery branding after govt intervention; ​​Zepto, Instamart, others in focus
Medial

News All Stories Blinkit removes 10 min delivery branding after govt intervention; ​​Zepto, Instamart, others in focus According to the reports, the ministry advised platforms to avoid fixed delivery time commitments that could impact the safety and wellbeing of gig workers. Harsh Upadhyay 13 Jan 2026 15:41 IST Follow UsNew UpdateQuick commerce platform Blinkit has reportedly removed its 10-minute delivery claim from all its platforms following directions from the Union Ministry of Labour.Multiple media reports, citing sources, said that Blinkit has replaced its earlier tagline referring to 10 minute delivery with messaging that highlights the number of products delivered to customers’ doorsteps. However, the platform continues to display delivery timelines of as low as 8 minutes in select locations, as reflected on its website and app.The move follows a meeting between Union Labour Minister Mansukh Mandaviya and senior executives from food delivery and quick commerce platforms, including Zomato, Swiggy, and Zepto. The meeting focused on delivery timelines and working conditions of platform-based workers.According to the reports, the ministry advised platforms to avoid fixed delivery time commitments that could impact the safety and wellbeing of gig workers.The intervention followed a nationwide protest by gig workers on New Year’s Eve. Workers across multiple platforms raised concerns related to income security, safety, and pressure linked to time based delivery targets.Ultra fast delivery models have expanded rapidly in India over the past few years, with several platforms promoting delivery within short time windows. These models have attracted regulatory attention as the sector continues to scale.According to Economic Times, government sources indicated that other quick commerce and food delivery platforms such as Swiggy Instamart, Zepto, BigBasket, and Flipkart Minutes may also review delivery time related branding and messaging, although no official announcements have been made by these companies so far.Entrackr has reached out to Instamart and Zepto for comments.

Zomato board approves renaming company to ‘Eternal’

EntrackrEntrackr · 11m ago
Zomato board approves renaming company to ‘Eternal’
Medial

Zomato board approves renaming company to ‘Eternal’ Food tech major Zomato has received board approval to change its legal name from ‘Zomato Ltd’ to ‘Eternal Ltd.’ On February 6th, Zomato’s board approved a resolution to rename the company from ‘Zomato Limited’ to ‘Eternal Limited,’ according to a regulatory filing sourced from the National Stock Exchange. “When we acquired Blinkit, we started using “Eternal” (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd,” said Deepinder Goyal, founder and CEO of Zomato. Goyal added that the company’s corporate website will transition from zomato.com to eternal.com. Additionally, its stock ticker will change from ZOMATO to ETERNAL. As of now, Eternal will comprise four major businesses: Zomato, Blinkit, District, and Hyperpure. The development comes weeks after Zomato’s quarterly results and a couple of months after its $1 billion fundraise via QIP. The Gurugram-based company’s revenue from operations surged 64.4% to Rs 5,405 crore in Q3 FY25, compared to Rs 3,288 crore in Q3 FY24. However, its profit took a hit, slipping 57.2% YoY to Rs 59 crore during the period. Meanwhile, the company re-entered the 10–15 minute food delivery space and invested Rs 500 crore in its quick commerce subsidiary, Blinkit. Zomato also made history as the first new-age Indian tech company to join the Bombay Stock Exchange (BSE) Sensex 30, replacing JSW Steel Limited in India’s benchmark index of the top 30 companies.

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