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Emami's 45% of top-line comes from acquired brands; says graduating from rural-focused company

Money ControlMoney Control ยท 1y ago
Emami's 45% of top-line comes from acquired brands; says graduating from rural-focused company
Medial

In Emami's latest annual report, it is revealed that 45% of its top-line in FY24 came from acquired brands, while 56% of its revenue was contributed by non-seasonal brands. Emami is transitioning from being a seasonal and rural-focused company to a "perennial and universal" organization by adopting a consumer-centric approach. The company's revenues from non-rural geographies and non-seasonal brands have increased, and it aims to cater to both low-priced and premium markets. Emami is also expanding its channels and increasing its contribution from new-age channels, modern trade, and e-commerce. With a cash-rich and zero-debt position, the company plans to invest in acquisitions and expand into new categories.

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Vehicle-makers bet big on rural drive

ThehindubusinesslineThehindubusinessline ยท 1y ago
Vehicle-makers bet big on rural drive
Medial

Passenger vehicle (PV) sales in rural areas have seen significant growth, outpacing the urban market. Maruti Suzuki India (MSIL) reported a rural PV growth rate of 11.7% compared to 8% in urban areas, fueled by near-normal monsoon and higher Rabi sowing. MSIL expects rural sales to surpass eight lakh units, with a rural penetration rate of around 45%. Tata Motors also experienced strong growth in rural markets, with sales volumes in FY24 five times higher than in FY20. Hyundai Motor India also noted a significant increase in the contribution from rural markets to its total sales. The growth in rural sales is attributed to the expansion of dealer networks, improvements in road infrastructure, and increased investment in rural areas.

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