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D2C brands biggest disruptions to FMCG players: Harsh Mariwala
Thehindubusinessline
·
1y ago
Medial
Marico founder Harsh Mariwala believes that Direct-to-Consumer (D2C) brands and technology are the biggest disruptions to FMCG companies. He points out that the emergence of e-commerce and digital marketing has eliminated distribution and advertising barriers, creating opportunities and threats for FMCG companies. Marico has acquired D2C brands such as Beardo, Just Herbs, and True Elements, which have become a growth engine for the company. Mariwala also discusses the impact of elections on demand in rural areas and expresses hope for a good monsoon.
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Related News
D2C companies cough up 30-45% cut for a spot on quick-commerce sites
Economic Times
·
1y ago
Medial
Niche direct-to-commerce (D2C) companies in sectors like FMCG, beauty, and health are paying higher commissions of 30-45% to be listed on quick-commerce platforms. This is in contrast to the 10-20% commission paid by larger FMCG companies. Small brands face challenges in the listing process and rely on personal referrals for visibility. Brands also spend around 20% of sales on advertising and offer discounts of 20-25%. Despite the high costs, quick-commerce platforms account for a significant portion of sales for D2C brands. However, uncertainty and limited access to data pose challenges for these brands.
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Marico's Harsh Mariwala takes a dig at Narayana Murthy's 70 hr-work week remark
Livemint
·
1y ago
Medial
Harsh Mariwala indirectly criticized NR Narayana Murthy's recent remark about working 70 hours a week. Mariwala emphasized the importance of ensuring that every person in the organization is motivated to work those hours. He also discussed his approach to recruitment, focusing on internal drive for success, cultural alignment, and problem-solving abilities. Murthy's comment had sparked debates on social media about productivity and compensation. He had advised Indian workers to increase productivity in order to compete with countries like Japan and China.
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Amid flux, FMCG Inc's turning over a new chief
Economic Times
·
25d ago
Medial
Several major FMCG companies in India, including Coca-Cola, Hindustan Unilever, L’Oreal, and Nestlé, are undergoing significant leadership changes amid intensified competition, sluggish growth, and the need for technological adaptation. New leaders are expected to bring fresh ideas to tackle challenges like the rise of D2C brands, Gen Z consumption patterns, and slowing urban market demand. The FMCG sector requires innovative consumer technology strategies to counter stagnant growth and competition from emerging insurgent brands.
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Small brands teach new tricks to FMCG giants
Economic Times
·
9d ago
Medial
India's FMCG sector is witnessing a shift as smaller regional brands challenge established giants like HUL and Nestlé India. These smaller players leverage local insights, innovation, and nimbleness to gain market share, pushing big companies to adapt. They're capitalizing on changing consumer preferences and e-commerce platforms, offering localized, cost-effective products. In response, larger FMCG companies are collaborating with startups and regional brands to stay relevant and competitive, focusing on local market dynamics and innovation.
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How Marico Innovation Foundation is building India’s next wave of soonicorns
VCCircle
·
2m ago
Medial
The Marico Innovation Foundation (MIF), the philanthropic wing of Marico Ltd, has been supporting early-stage startups in impact-driven sectors for over two decades. Founded by Marico chairman Harsh Mariwala, the initiative aims to nurture these startups, often referred to as "soonicorns," in their journey to significant growth and success. The foundation's efforts are gaining prominence as many of the ventures it supports are beginning to showcase their transformative potential.
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FMCG makers continue to bet on M&A for growth
Thehindubusinessline
·
1y ago
Medial
Fast-moving consumer goods (FMCG) manufacturers are turning to mergers and acquisitions (M&A) to expand their product categories and digital presence. Recent acquisitions by Tata Consumer Products Limited (TCPL) and Marico have helped fill gaps in their portfolios and enter new markets. FMCG companies are also leveraging D2C acquisitions to boost their digital revenues and plan to grow their digital brands. However, they emphasize that M&A is not a substitute for organic growth but rather a multiplier for their business strategies.
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Can FroGo’s 30-To-90-Minute Delivery Playbook Disrupt India’s Frozen Food Supply Chain?
Inc42
·
11m ago
Medial
FroGo is a startup that offers fulfillment infrastructure for ice cream and frozen food brands, enabling them to quickly establish an online presence. They have established 50 dark stores in North India that not only store inventory but also process orders and handle deliveries. Currently, they have partnerships with over 70 FMCG and D2C brands, operating on a revenue-sharing model. Their goal is to expand their partnerships to around 150 brands by the end of FY25, extending their services to include a wider range of food products.
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D2C house of brands Mensa Brands joins government-backed ONDC
IndianStartupNews
·
2y ago
Medial
Mensa Brands, a direct-to-consumer (D2C) house of brands, joins the Indian government-backed Open Network for Digital Commerce (ONDC) initiative. By aligning with ONDC, Mensa Brands aims to leverage the digital commerce ecosystem for its D2C portfolio. This partnership highlights Mensa Brands' commitment to embracing technological advancements and contributing to the growth of the D2C sector within India.
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Mariwala family office hires DSG Consumer advisor as partner
VCCircle
·
1y ago
Medial
Mariwala Family Office, led by Rishabh Mariwala, has appointed Chaitanya Rathi, an advisor at DSG Consumer Partner, as a partner. The family office, which has assets worth over $350 million, seeks to strengthen its team with Rathi's expertise.
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Myntra partners with GetVantage to boost D2C brands
Economic Times
·
7m ago
Medial
Myntra has partnered with GetVantage to boost support for select direct-to-consumer (D2C) brands through its D2C Rising Star initiative. This partnership will provide GetVantage’s portfolio brands, including Tjori and Nua Woman, exclusive access to Myntra's platform and resources. Brands will benefit from Myntra’s massive user base, trend data, and dedicated management services, helping them engage better with customers. Myntra aims to onboard 500 D2C brands to enhance their growth and visibility.
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