🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

News on Medial

Related News

Elevation-backed The Souled Store turns profitable in FY24

EntrackrEntrackr · 10m ago
Elevation-backed The Souled Store turns profitable in FY24
Medial

The Souled Store, a direct-to-consumer pop culture brand, witnessed impressive growth with a 54.5% year-on-year increase in the fiscal year ending March 2024. The Xponentia Capital-backed company also achieved profitability during this period. The Souled Store's revenue from operations grew to Rs 360 crore in FY24 from Rs 233 crore in FY23, its annual financial statements filed with the Registrar of Companies (RoC) show. Founded in 2014, The Souled Store designs, manufactures and sells apparel inspired by pop culture, featuring themes from superheroes, movies, and TV shows. Its product lineup includes footwear, books, mobile covers, notebooks, mugs, and more. According to the company's website, it has 18 stores across India. Revenue from the sale of products in stores and online accounted for 98.6% of the revenue, which increased 55% to Rs 355 crore in FY23. The rest of the operating income comes from membership fees. The Souled Store also added Rs 5 crore from interest on deposits and gain on current investment which tallied its overall revenue to Rs 365 crore in FY24, compared to Rs 236 crore in FY23. For the D2C brand, the cost of procurement accounted for 42.2% of the total expenditure. To the tune of scale, this cost grew by 68.5% to Rs 150 crore in FY24. Its employee benefits and rent also increased by 34.5% and 77.8% respectively in the previous fiscal year. The Mumbai-based firm spent Rs 68 crore on advertising in FY24. Legal, freight, job work charges, and other overheads increased the overall expenditure by 40.3% to Rs 355 crore in FY24 from Rs 253 crore in FY23. Over 50% YoY growth coupled with controlled expenditure led the firm to register a net profit of Rs 18 crore in FY24 compared to a loss of Rs 16.5 crore in FY23. Its ROCE and EBITDA margins improved to a positive 6.38% and 5.21% respectively. On a unit level, it spent Rs 0.99 to earn a rupee of operating revenue. At the end of FY24, the company’s total current assets stood at Rs 225 crore including the cash and bank balances of Rs 44 crore. The Souled Store has raised nearly $30 million to date, including a $16 million round led by Xponentia Capital in 2023 and a $10 million round led by Elevation in 2021. According to the startup data intelligence platform TheKredible, Elevation is the largest external stakeholder followed by Xponentia Capital.

The Souled Store nears Rs 500 Cr revenue in FY25; profits decline 38%

EntrackrEntrackr · 14d ago
The Souled Store nears Rs 500 Cr revenue in FY25; profits decline 38%
Medial

The Souled Store nears Rs 500 Cr revenue in FY25; profits decline 38% After recording over 50% year on year growth in FY24, direct to consumer pop culture brand The Souled Store maintained its growth pace in FY25 and posted a 37% rise in operating revenue. However, profitability slipped marginally during the year as costs increased. The Souled Store’s revenue from operations grew to Rs 492 crore in FY25 from Rs 360 crore in FY24, according to its annual financial statements sourced from the Registrar of Companies RoC. Founded in 2014, The Souled Store designs, manufactures, and sells pop culture inspired apparel, drawing from themes across superheroes, movies, and television shows. Over the years, the company has expanded its product portfolio to include footwear, books, mobile covers, notebooks, mugs, and other lifestyle merchandise, sold through both online and offline channels. Income from the sale of products across physical stores and online platforms accounted for 98.5% of the company’s operating revenue and rose 36.8% to Rs 485 crore in FY25. The remaining operating income was derived from membership fees. On the cost side, procurement remained the largest expense for the brand and accounted for a significant portion of total expenditure. With the company scaling its operations, procurement costs increased 40.8% year on year to Rs 210 crore in FY25. Employee benefit expenses and marketing spends stood at Rs 54 crore and Rs 57 crore respectively during the year. Marketplace commissions, rent, transportation, and other overheads further pushed total expenditure up by 36% to Rs 487 crore in FY25 compared to Rs 358 crore in FY24. Despite posting healthy top line growth, rising costs particularly higher employee benefits and marketing spends impacted profitability. As a result, profit declined by 37.6% to Rs 11 crore in FY25 from Rs 17.67 crore in FY24. From a margin perspective, The Souled Store reported positive ROCE and EBITDA margins of 7% and 9.7% respectively. On a unit economics basis, the company spent Rs 0.99 to earn every rupee of operating revenue during FY25. The Souled Store has raised nearly $30 million in funding to date. This includes a $16 million round led by Xponentia Capital in 2023 and a $10 million round led by Elevation Capital in 2021. According to startup data intelligence platform TheKredible, Elevation Capital remains the company’s largest external stakeholder followed by Xponentia Capital. Within the wider competitive set, The Souled Store faces competition from brands like Rare Rabbit, which posted Rs 636 crore in revenue with a Rs 76 crore profit in FY24 and has not yet filed for FY25. Bewakoof reported revenue of Rs 173 crore in FY25, while Virat Kohli-backed Wrogn recorded a 9% year on year decline in revenue to Rs 223 crore in FY25. The drop in friction in the manufacturing and distribution chain, an outcome of the efficiencies that have crept in over the past few years, means competition can come from pretty much anywhere now, from Instagram influencers to pop up stores that can deliver products at the same or even lower cost. This places a special premium on getting the ideas right, sourcing right, and building the buzz to sustain sales enough to pay for the duds. Innovations like collectibles will matter at some stage, as will the ability to strike and protect interesting licensing deals.

Hexafun raises Rs 4.5 Cr in seed round from Prajay Advisors

EntrackrEntrackr · 4m ago
Hexafun raises Rs 4.5 Cr in seed round from Prajay Advisors
Medial

Hexafun, a sustainability-driven lifestyle accessories brand, has raised Rs 4.5 crore in seed funding from early-stage investor Prajay Advisors. The proceeds will be used to expand its retail presence, strengthen marketing efforts, and launch new product lines. Founded in 2021 by Harshit Singhal and Manali Sanghvi, Hexafun reimagines everyday essentials such as handkerchiefs, socks, stoles, shoe bags, luggage covers, and gift boxes into expressive, culture-rich, and eco-friendly designs crafted entirely from 100% sustainable materials. Positioned as a Gen Z-first brand, it combines playful designs, inclusivity, gender-neutral fashion, and affordability to tap into the rising demand for self-expression and sustainable lifestyle products. Hexafun operates on a direct-to-consumer business model, selling through both online channels and offline retail while targeting urban millennials and Gen Z consumers who prioritize sustainability without paying a premium. The Indian lifestyle and accessories market has seen growing interest from investors, with brands such as Chumbak, The Souled Store, Bewakoof, and Bombay Shirt Company building large consumer bases in the design-led and expressive fashion space.

D2C Insider launches Super Angels Fund with Rs 25 Cr corpus

EntrackrEntrackr · 1y ago
D2C Insider launches Super Angels Fund with Rs 25 Cr corpus
Medial

D2C Insider, a D2C community with over 10,000 founders as members, has launched the Super Angels Fund—an operator fund tailored for the new-age consumer space. Recently, the firm launched the third cohort of its flagship Elevate Program. The program offers a structured 12-week hybrid boot camp, with guidance from over 25 industry leaders like Aditya Sharma (The Souled Store), Karthik Reddy (Blume Ventures), and Gaurav Khatri (Noise) among others, The fund is backed by over 50 D2C founders, including industry stalwarts like Aneesh Seth (Dr. Seth’s), Vedang Patel (Souled Store), Soumya Kant (Clovia), Kunal Bahl (Snapdeal), and Vivek Biyani (Broadway). With a corpus of Rs 25 crore, the Super Angels fund is set to empower innovative pre-seed/seed stage D2C startups by providing them with capital invaluable mentorship, and strategic guidance from experienced operators. The fund plans to deploy the corpus across 20-25 early-stage startups in the pre-seed/seed stages, with average cheque sizes of Rs 1 crore, by partnering and co-investing with other leading funds via its vast community networks. The D2C Insider Super Angels fund has already made a first close of Rs 10 crore and has executed nine investments in Basil, PiknDel, Samosa Party, Crest, Assembly, Futwork, The Solved Skin, Business On Bot and Snackibl

Download the medial app to read full posts, comements and news.