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News on Medial
Eight of 10 users increasing their time on open internet: report
Economic Times
·
1y ago
Medial
According to research by The Trade Desk, young Indian consumers are increasingly spending more time on the open internet, with 8 out of 10 users reporting an increase in usage. The study, titled "India’s Engaged Audience: Why the Open Internet is the New Premium," highlights the opportunities for marketers to connect with this coveted consumer group. The research shows that the open internet, including OTT and connected TV, online gaming, music streaming, and news websites, now has 640 million users in India. The findings also reveal that users on the open internet are more engaged with content compared to walled gardens, with platforms like online gaming and OTT/CTV leading in engagement. Additionally, the research indicates that ads on the open internet, particularly on OTT/CTV platforms, are seen as more premium and trustworthy by young adults compared to social media platforms.
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How India is using the Internet
Economic Times
·
1y ago
Medial
The number of active internet users in India has surpassed 820 million, with over 442 million coming from rural areas. Internet penetration in the country grew by eight percent in 2023. Urban India spends slightly more time online than rural areas, but women still lag behind men in internet usage. Video and audio streaming are the top internet activities, with one in five users watching video exclusively online. There is an increase in non-traditional device usage and social media shopping. Cash on delivery for online shopping is preferred by only 26 percent of users. Music streaming and local language use are also on the rise.
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Indians faced over 10 million internet-borne cyberthreats during April-June quarter: report
Economic Times
·
11m ago
Medial
Indian computer users have experienced a significant rise in cyber threats, with over 10 million internet-borne threats and 14 million local incidents reported in the April-June quarter. A report by cybersecurity firm Kaspersky Security Network revealed that 20% of Indian users were targeted by web-borne threats during this period. The attackers primarily exploited vulnerabilities in web browsers and their plugins, infecting user systems after visiting infected websites. The report also highlighted the prevalence of file-less malware, phishing, baiting, and pretexting as common cyberattack methods. The use of artificial intelligence by cybercriminals to exploit user vulnerabilities was also noted.
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India's community on GitHub soars 28% to 17M developers
YourStory
·
10m ago
Medial
India's developer community on GitHub is one of the fastest-growing in the world, with over 17 million developers in the country. According to the latest Octoverse report by GitHub, India ranks second globally in GitHub Education users, generative AI projects contributors, and open-source contributions. The report also highlights the increasing focus on generative AI in India and the country's contributions to societal development through open-source projects. GitHub predicts that India will surpass the US to become the world's largest developer community by 2028. The company also announced updates to its Copilot-powered platform during its developer conference, GitHub Universe '24.
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DPDP Act: parents prefer one-time consent for children's data
Economic Times
·
9m ago
Medial
Around 77% of parents surveyed prefer a streamlined consent process integrated into platforms like app stores, reducing the need for constant approvals under the Digital Personal Data Protection (DPDP) Act 2023. This act requires parental consent for processing children's data and limits personalized content for minors. Concerns were raised about the current consent process being burdensome, particularly for low-income and first-time internet users. Additionally, the report highlights that 57% of parents feel restricting personalization would negatively impact their child's online experience, while 63% of children feel uncomfortable needing parental consent for every app or feature. A flexible and one-time consent mechanism is recommended to streamline children's internet access and balance content personalization with data safety.
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WhatsApp is finally coming to iPad
Startup News FYI
·
1y ago
Medial
WhatsApp is finally releasing a beta version of their app for iPad users, according to a report by WABetainfo. To access the app, users must be beta testers and download it through the TestFlight app. Once installed, users can set up WhatsApp on their iPad by scanning a QR code on their iPhone. The iPad app will allow users to use WhatsApp independently without requiring their phone to be connected to the internet. The app will also sync messages with the user's phone and provide end-to-end encryption. The official release date for the app is unknown.
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105 Million Use COD While Shopping Online, says Report
OutlookIndia
·
7m ago
Medial
A report by IAMAI and KANTAR highlights that 105 million Indians use cash on delivery (COD) while shopping online, reflecting a trend due to limited access to UPI and preferences for assurance before payment. As e-commerce expands in rural areas, the reliance on COD grows, but social media-based shopping is declining. India's internet users could reach 900 million by 2025, with significant growth from rural areas, and AI use is increasing for productivity.
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Audio series user base in India projected to reach 540 million by 2027: Redseer report
Economic Times
·
1y ago
Medial
According to a report by Redseer Strategy Consultants, the audio series market in India is expected to grow from 350 million users in 2023 to 540 million users by 2027. The global audio series market is estimated to be worth $21-25 billion in 2023, with projections suggesting a doubling in value by 2027. Audio series are gaining popularity due to compelling storytelling and immersive experiences. Engagement with audio series is increasing, with users spending more time on platforms. The report also highlights the potential for monetization through advertising and subscription models.
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CEO of China's Weibo tests new real-name policy on his own account
Economic Times
·
1y ago
Medial
The CEO of China's Weibo, Wang Gaofei, confirmed that China might require online commentators to display their real names on their accounts, emphasizing that the policy was forthcoming. This move has raised concerns about increasing censorship and government surveillance over the internet in China. Weibo influencers received instructions that users with one million followers or more commenting on politics, entertainment, and finance would have to show their real names. Wang hinted that the policy could be extended to users with half a million followers. The Chinese cyberspace regulator has not yet commented on the matter.
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Thousands of phones and routers swept into proxy service, unbeknownst to users
Arstechnica
·
1y ago
Medial
According to two reports, criminals are using thousands of devices to anonymize illicit online activities. The first report claims that around 40,000 routers have been infected with malware that enables criminal activity, with approximately 1,000 new devices being added daily. This malware, a variant of TheMoon, has been able to compromise various router models over the years. The second report reveals that 28 apps on Google Play enrolled users' devices into a residential proxy network of 190,000 nodes, without their knowledge, to obfuscate internet traffic. Users are advised to update their devices and install apps from reputable sources.
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China to publish policy to boost RISC-V chip use nationwide: Sources
Economic Times
·
6m ago
Medial
China plans to issue guidance to encourage nationwide use of open-source RISC-V chips to reduce dependence on Western technology. The policy, developed by eight government bodies, may be released soon. RISC-V, a geopolitically neutral technology, has gained popularity for its lower costs and open-source nature. Chinese entities like Alibaba's XuanTie support it, while the US is cautious of its increasing use due to geopolitical tensions, especially in the context of technology advancements.
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