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DPDP Act: parents prefer one-time consent for children's data

Economic Times · 10d

Around 77% of parents surveyed prefer a streamlined consent process integrated into platforms like app stores, reducing the need for constant approvals under the Digital Personal Data Protection (DPDP) Act 2023. This act requires parental consent for processing children's data and limits personalized content for minors. Concerns were raised about the current consent process being burdensome, particularly for low-income and first-time internet users. Additionally, the report highlights that 57% of parents feel restricting personalization would negatively impact their child's online experience, while 63% of children feel uncomfortable needing parental consent for every app or feature. A flexible and one-time consent mechanism is recommended to streamline children's internet access and balance content personalization with data safety.