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DPDP likely to offer consent framework instead of exact rules

Economic Times · 10m ago

Medial

The executive rules under the Digital Personal Data Protection (DPDP) Act are expected to provide broad guidelines on consent management instead of specific rules, according to sources. The rules are likely to recommend the use of government-issued identity cards for age verification and consent management. These guidelines are important to ensure compliance with the Act, particularly for smaller organizations such as schools and universities that handle children's data. While some exemptions may be provided for educational institutions, it is unlikely to extend to ed-tech companies. The DPDP Act prohibits behavioral tracking of children on digital platforms and targeted advertising for users below 18.