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Ecommerce Goes Beyond Metros! Meesho's 50% Customer Base Comes From Tier 4+ Cities

OutlookIndia · 25d

Ecommerce platform Meesho has seen significant growth in customer engagement from tier 4+ cities, with nearly 50% of its user base coming from these regions. States like Ladakh, Uttar Pradesh, and Bihar have emerged as top performers, highlighting the untapped potential of tier 2+ markets. This growth is driven by factors such as improved internet access, affordable smartphones, and localized marketing strategies. Meesho has witnessed over 70% YoY growth in orders from these emerging markets, with categories like beauty, personal care, and home appliances being dominant. This trend reflects a shift in consumer behavior and the increasing importance of non-metro cities in the ecommerce sector.