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JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital

EntrackrEntrackr · 2m ago
JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital
Medial

Investors from the early-stage angel network JIIF have invested in a Rs 350 crore fund by Atomic Capital, a newly launched consumer-focused venture capital firm. JIIF-affiliated angel investors alone contributed Rs 26.5 crore to the fund. According to JIIF, this is the largest collective bet by JIIF’s investors in the consumer VC space, underscoring rising conviction in India’s next wave of consumption, driven by digital-first brands, regional demand, and wellness-oriented products. Commenting on the investment, Jeenendra Bhandari, Chairman of JIIF, said, “It is a proud moment to see JIIF members backing Atomic Capital’s first fund. Their investment aligns with our broader thesis of supporting category-defining, purpose-led startups. India’s consumer opportunity is massive, and Atomic’s operating model is well positioned to unlock enduring brand value.” Atomic Capital operates with an “Operating VC” approach, offering not just capital but also hands-on support in brand building, growth marketing, supply chain optimization, and leadership hiring. In FY25, JIIF’s investor base deployed over Rs 60 crore across more than 20 startups spanning fintech, healthtech, AI, logistics, and consumer. The network now supports a portfolio of over 150 companies. Mumbai-based Atomic Capital, an early-stage VC firm founded in 2024 by Apoorv Gautam, combines strategic depth with on-ground execution.

Kettleborough VC launches fund II with Rs 80 Cr target, closes Rs 35 Cr in first tranche

EntrackrEntrackr · 1m ago
Kettleborough VC launches fund II with Rs 80 Cr target, closes Rs 35 Cr in first tranche
Medial

Venture capital firm Kettleborough VC, founded by early-stage investor Nisarg Shah, has launched its second fund with a target corpus of Rs 80 crore and announced a first close at Rs 35 crore. The fund is backed by a mix of family offices and entrepreneurs from India and the US. According to Kettleborough, Fund II will continue to invest in deeply experienced founders at the earliest stages, typically those with over 10 years of domain expertise and a strong execution focus. The firm will write initial cheques of $300,000–$500,000 in about 10 startups, with significant follow-on reserves for high-performing bets. Founded in 2021, Kettleborough VC has built a name as a conviction-led, construct-specific fund. Its Fund I backed 12 startups including Zippmat, InPrime, Finhaat, and Elivaas, nine of which received their first institutional cheque from Kettleborough. These portfolio companies have since raised follow-on rounds from investors like Omnivore, Lightspeed, 3one4, and Bessemer. “We only back founders for whom the startup is a natural outcome of a decade-long journey in their domain. Fund I has validated this thesis with strong portfolio traction and early PMF. Fund II doubles down on this conviction,” said Shah. Kettleborough added that it focuses on “Dhandha-first” businesses, with interest across financial services, commerce infrastructure, and vertical SaaS/AI platforms. Shah has personally backed over 30 startups, with 10 exits and 80 follow-on rounds, including hits like Foxtale, Onebanc, and Homeville.

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