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E-commerce accelerator Assiduus Global raises $25 Mn led by Bajaj Finserv

EntrackrEntrackr · 23h ago
E-commerce accelerator Assiduus Global raises $25 Mn led by Bajaj Finserv
Medial

Assiduus Global, an AI-powered cross-border, multi-platform e-commerce accelerator, has raised $25 million in a pre-Series B funding round led by Bajaj Finserv, with participation from Uncorrelated Ventures, Aaruha Technology Fund, Vikash Agarwal (Rupa Family Office), and other investors. In October 2022, the Bengaluru-based company had raised $15 million in its Series A round led by Pulsar Capital. The fresh proceeds will be used to strengthen its AI and data capabilities, expand into the Middle East, Europe, and Asia-Pacific, and build partnerships with enterprises as well as government bodies. Founded by Somdutta Singh, Assiduus operates an AI-powered middleware platform for global e-commerce distribution and supply chain management. The company currently supports over 150 enterprise brands across 20 countries and integrates with more than 18 global marketplaces and quick commerce platforms. Assiduus claims to have achieved 4X revenue growth since its last funding round, along with a threefold increase in valuation. It has also remained profitable at the PAT level for the past seven years. The platform offers end-to-end capabilities, including cross-border distribution, fulfillment, compliance, and performance tracking. It follows an asset-light model that combines software, data systems, and execution infrastructure. Assiduus is headquartered in Atlanta and operates across India, the UAE, the UK, Denmark, and other markets.

Related News

Agraga raises Rs 100 Cr in pre-Series B led by Bajaj Finserv Group

EntrackrEntrackr · 3m ago
Agraga raises Rs 100 Cr in pre-Series B led by Bajaj Finserv Group
Medial

Agraga raises Rs 100 Cr in pre-Series B led by Bajaj Finserv Group Digital freight forwarder Agraga has raised Rs 100 crore (around $12 million) in its pre-Series B round led by Bajaj Finserv Group, with participation from existing investor IvyCap Ventures and select global angel backers. Agraga had earlier raised Rs 70 crore in its Series A round in May 2023, led by IvyCap Ventures with participation from Alteria. The proceeds will be used to expand its cross-border logistics platform, strengthen its LCL (Less-than-Container Load) vertical, scale automation and visibility tools, and deepen its presence across major export hubs. Founded in 2021, Agraga provides a unified platform that integrates freight booking, customs, warehousing, and embedded financial services. The firm aims to simplify cross-border logistics for MSMEs and mid-market enterprises by offering real-time pricing, tracking, and compliance workflows. Agraga claims to have built its stack around four layers which includes discovery, tracking, execution, and data-driven decision-making. Agraga serves more than 700 customers and 1,000 vendors across 40 global trade lanes. It also partners with financial institutions including ICICI Bank and IDFC First Bank. Its subsidiary Byteport Logistics focuses on channel-partner aggregation for MSME and LCL customers. Bajaj Finserv backs Indian startups through its corporate venture arm, Bajaj Finserv Ventures, and its newer alternative investment subsidiary, with a focus on fintech, healthcare and technology.

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