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Disney’s Hotstar loses 12.5M subscribers in a quarter amid cricket shortfall

TechCrunchTechCrunch · 1y ago
Disney’s Hotstar loses 12.5M subscribers in a quarter amid cricket shortfall
Medial

Disney+ Hotstar faced a significant setback as it lost about 12.5 million subscribers, approximately a quarter of its customer base, during the quarter ending in June. This marks the third consecutive quarter of subscriber losses, largely attributed to the absence of cricket content. The decline coincides with rumors of Disney exploring a sale or joint venture for its India business. Disney CEO Bob Iger indicated a need to prioritize markets that contribute to turning the business profitable, acknowledging varying investment levels in local programming across different regions. The loss of cricket rights to Viacom18's JioCinema impacted Hotstar's dominance in the Indian market.

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