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Direct commerce grew to 15% of ecommerce market from 2-3% in 5 years, says Shiprocket CEO

Economic TimesEconomic Times · 3m
Direct commerce grew to 15% of ecommerce market from 2-3% in 5 years, says Shiprocket CEO

Direct commerce in India, which involves selling products online directly through brand websites and apps, has grown to account for 15% of the country's ecommerce market, according to Shiprocket CEO Saahil Goel. This is a significant increase from the 2-3% share it held five years ago. Shiprocket's report on online selling by micro, small, and medium enterprises (MSMEs) also revealed that a majority of orders (around 71%) originate from non-metro areas. The report further highlighted that the personal care category accounted for 27% of total orders in Q1 2024, followed by apparel and footwear at 20%. The share of discounted orders has also increased to 68%, indicating the reliance on promotional activities.

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