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Dehaat joins B2B agrifood companies in launching consumer brand

Economic Times · 11m

Agritech startup Dehaat has launched its own consumer brand, Honest Farms, amid a challenging market for agriculture technology startups. With over 200 stock keeping units (SKU) in categories such as pulses, rice, and spices, Dehaat aims to tap into the increasing demand for branded alternatives in the food market. The company, which operates at Rs 3 crore monthly revenue and has raised $221 million in funding, is focusing on attracting the first 100,000 consumers through product quality rather than heavy marketing. Private labels have proven to be successful for other market linkage services in the food and agritech space, allowing them to increase margins while retaining their core business.