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Dehaat joins B2B agrifood companies in launching consumer brand

Economic Times

Economic Times · 1y ago

Agritech startup Dehaat has launched its own consumer brand, Honest Farms, amid a challenging market for agriculture technology startups. With over 200 stock keeping units (SKU) in categories such as pulses, rice, and spices, Dehaat aims to tap into the increasing demand for branded alternatives in the food market. The company, which operates at Rs 3 crore monthly revenue and has raised $221 million in funding, is focusing on attracting the first 100,000 consumers through product quality rather than heavy marketing. Private labels have proven to be successful for other market linkage services in the food and agritech space, allowing them to increase margins while retaining their core business.

Related News

Sofina in talks to invest in Peak XV-backed healthy food brand

VCCircle

VCCircle · 6m ago

European investment firm Sofina is reportedly in talks to invest in a homegrown healthy food brand. The Belgian firm has previously invested in Indian companies such as juice brand Paper Boat, fintech app Cred, and agritech company DeHaat. Sofina primarily invests in areas such as consumer goods, digital technology, and healthcare. The potential investment reflects growing interest in the healthy food market and the importance of accessible and nutritious food options.

Peak XV Backed DeHaat Launches Agrifood Consumer Brand

Inc42 · 1y ago

Agritech startup DeHaat, which provides agricultural services to farmers, has launched its own consumer brand called Honest Farms. The brand offers products in categories such as pulses, rice, and spices, and is available on modern trade, quick commerce, and ecommerce platforms. DeHaat recently acquired the fruit export business of Freshtrop Fruits and aims to focus on product quality rather than aggressive marketing to attract customers. The startup has served over 2 million farmers across 11 states in India and reported a significant increase in its FY22 loss.

Family office joins CaratLane co-founder's VC firm, Multiply Ventures for new deal

VCCircle

VCCircle · 3m ago

Family office joins CaratLane co-founder's VC firm, Multiply Ventures for new deal

A family office has collaborated with Veltis Capital, led by CaratLane co-founder Srinivasa Gopalan, and Multiply Ventures for a new startup investment focused on early-stage consumer-tech. Veltis Capital, known for investing in 16 companies, now supports a fashion and lifestyle brand based in Thiruvananthapuram. This partnership aims to boost innovative ventures in the consumer-tech sector, leveraging the expertise and resources of both venture capital firms and the family office.

Agritech startup Agrizy raises $9.8 million in funding led by Accion, Omnivore

Economic Times

Economic Times · 11m ago

Agritech startup Agrizy raises $9.8 million in funding led by Accion, Omnivore

Agrizy, a B2B agri-processing platform, has raised $9.8 million (Rs 82 crore) in its Series A round of funding co-led by Accion and Omnivore, with participation from new investors Capria Ventures, Thai Wah Ventures, while existing investor Ankur Capital has doubled down. This brings the total funds raised by Agrizy to $17.3 million including a $5 million debt round. Its $2.5 million seed round was led by Ankur Capital with participation from Omnivore. The proceeds will be used to expand its services into new product areas and geographies, develop advisory services, and offer financial services for processing businesses and farmer-producer organizations. Founded in 2020, Agrizy offers customised solutions designed to address the needs of the processed agrifood value chain. Its business to business platform enables agrifood processors to procure pre-processed and semi-processed agrifood products, providing end to end fulfilment services through quality assurance, logistics, and payment offerings. The Bengaluru-based company says that its value added processing services provide custom-processed agro food products supply for large agrifood processors and brands, increasing capacity utilisation and profitability for SME processors. Additionally, its fintech services provide working capital for processors from formal lenders at competitive rates. Agrizy competes with the likes of Copia, AgroFresh, and Hazel Technologies.

Bollywood actor Bhumi Pednekar joins EcoSoul Home as investor and brand ambassador

IndianStartupNews

IndianStartupNews · 1y ago

Bollywood actor Bhumi Pednekar has joined Ecosoul Home, an Indian sustainable lifestyle brand, as an investor and brand ambassador. Bhumi's partnership with Ecosoul Home reflects her commitment to promoting eco-friendly and sustainable living. She aims to contribute to the brand's growth and raise awareness about responsible consumer choices and environmentally conscious products.

B2Bs take a page from quick commerce playbook to speedup their operations

Economic Times

Economic Times · 6m ago

B2Bs take a page from quick commerce playbook to speedup their operations

B2B companies are adopting quick commerce strategies to enhance their operations, inspired by the success of rapid consumer delivery models. Companies like MyTVS and Roca India are optimizing inventory and supply chains for faster service. MyTVS is rolling out stores enabling just-in-time inventory, while Roca uses tech to manage stocks and service processes. This shift helps B2B firms differentiate themselves through efficient, timely service, potentially reshaping the industry by transforming consumer expectations and operations.

Bhuvan Bam invests in sexual wellness brand Peppy, joins as cofounder

Economic Times

Economic Times · 7m ago

Content creator and actor Bhuvan Bam has become an investor and co-founder of direct-to-consumer brand Peppy. The brand, focused on sexual wellness and pleasure, aims to challenge societal norms and create spaces for open discussions about personal needs. Peppy recently raised funds in a pre-seed round and is now looking to raise additional funds in a seed round. The global sexual wellness market was valued at $20.6 billion in 2023 and is projected to reach $32.5 billion by 2033, with the Indian market expected to reach $2.09 billion by 2030.

Former KKR India chief Nayar’s VC firm joins race to invest in D2C fashion brand

VCCircle

VCCircle · 1y ago

Sanjay Nayar, the former chief of KKR India, has joined the competition to invest in a direct-to-consumer (D2C) fashion brand through his venture capital firm, Sorin Investments. The firm focuses on early-stage tech investments and has shown interest in the D2C space.

Can This D2C Brand Challenge Campus & RedTape’s Dominance In The Indian Footwear Market?

Inc42 · 11m ago

Yoho, a startup launched in 2021, specializes in lightweight orthopaedic footwear using advanced technology. They currently offer 40 products targeting specific consumer problems. Their co-founders invested heavily in research and product development before launching their first product. In the coming year, they aim to target 500 multi-brand outlets and open two exclusive brand outlets in southern India, with a revenue goal of INR 200-250 Cr over the next five years.

DeHaat integrates NEERX’s SHOOL

Entrackr

Entrackr · 1m ago

DeHaat integrates NEERX’s SHOOL

url: https://entrackr.com/snippets/dehaat-integrates-neerxs-shool-9329326 Content: DeHaat has acquired NEERX’s real-time soil and weather monitoring technology into its services, for an undisclosed amount. The acquisition brings NEERX’s capabilities in satellite imagery and cloud-based analytics to the DeHaat platform. Farmers using DeHaat will now have access to real-time insights on soil and weather conditions through SHOOL sensors, aimed at improving agricultural decision-making. NEERX’s core product, SHOOL, is an ISRO-validated soil sensor that provides data to optimise irrigation, nutrient application, and crop productivity. The system combines on-ground sensors with satellite data to deliver updates that help in managing crop health, resource use, and farm productivity. NEERX was founded by Nikita and Harsh, who will now be working with the DeHaat team to support the deployment and scale of this technology. DeHaat’s extensive network includes over 15,000 DeHaat Centres and partnerships with more than 1,000 agribusiness institutions. Founded in 2012, DeHaat offers farming solutions, including advisory, quality input delivery, and market linkages, operating in over 12 states. DeHaat continues to expand its digital agriculture ecosystem with a focus on integrated, tech-based services for smallholder farmers. The partnership marks a step towards broader application of sensor-based intelligence in Indian farming. In January this year, DeHaat had acquired AgriCentral from Olam Agri through an all-cash deal.

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