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D2C lifestyle brand DailyObjects posts Rs 110 Cr revenue in FY25

EntrackrEntrackr · 7d ago
D2C lifestyle brand DailyObjects posts Rs 110 Cr revenue in FY25
Medial

DailyObjects, a Direct-to-Consumer (D2C) tech accessories and lifestyle brand, has crossed the Rs 100 crore milestone in the fiscal year ending March 2025. However, in order to achieve scale, the company’s losses surged by 60% in the period. The company’s revenue from operations grew by 31% to Rs 110 crore in FY25 from Rs 84 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC). DailyObjects offers products such as bags, wallets, charging solutions and stationery, among others. The sale of products accounted for 99.6% of the total revenue which increased by 30.5% to Rs 109.6 crore in FY25. The rest of the income came from shipping and delivery charges. In terms of expenses, the cost of procurement formed 41% of the total expense. This cost increased by 21% to Rs 51.5 crore in FY25 from Rs 42.5 crore in FY24. Advertising expenses increased by 40.5% to Rs 26 crore, while employee benefit expenses climbed sharply by 54.5% to Rs 17 crore during the same period. Rent expenses doubled to Rs 4 crore, and legal and professional charges stood at Rs 2 crore in FY25. Overall, the company’s total expenses grew by 30% to Rs 124.5 crore in FY25 from Rs 96 crore in FY24. DailyObjects’ net loss increased by 60% to Rs 16 crore in FY25 from Rs 10 crore in FY24. Its ROCE and EBITDA margin stood at -16.89% and -10.64% respectively. On a unit basis, the company spent Rs 1.13 to earn a rupee during the fiscal year, compared to Rs 1.14 in FY24. As of March 2025, the firm reported cash and bank balances of Rs 8 crore, while its current assets stood at Rs 87 crore. DailyObjects’ has raised around $14.5 million of funding till date, having Seedfund and 360 One Ventures as its lead investor. Daily Objects last raised funding in May 2024, when it raised $10 million.

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DailyObjects’ revenue spikes 34% to Rs 84 Cr in FY24

EntrackrEntrackr · 1y ago
DailyObjects’ revenue spikes 34% to Rs 84 Cr in FY24
Medial

DailyObjects, a Direct-to-Consumer (D2C) tech accessories and lifestyle brand, achieved a 33.6% growth during the fiscal year ending March 2024. However, the Gurugram-based firm reported a modest loss of Rs 3.9 crore in the same period as compared to marginal profit in FY23. DailyObjects’ revenue from operations grew to Rs 84.4 crore in FY24 from Rs 63.2 crore in FY23, its consolidated financial statement sourced from the Registrar of Companies (RoC) shows. DailyObjects is a direct-to-consumer (D2C) lifestyle accessories brand offering products such as bags, wallets, charging solutions and stationery, among others. The sale of products accounted for 98.8% of the total revenue which increased by 33.6% to Rs 83.38 crore in FY24. The rest of the income came from shipping and delivery charges. For the consumer tech and lifestyle brand, the cost of procurement formed 50% of the total expense. This cost increased by 40% to Rs 42.28 crore in FY24 from Rs 30.26 crore in FY23. Its employee benefits and marketing cum advertising costs grew by 24% and 46.5%, standing at Rs 11.34 crore and Rs 14.33 crore, respectively, in FY24. The firm's spending on shipping, delivery, legal, and other overheads pushed the overall costs up by 33.3% to Rs 84.2 crore in FY24. Note: Excluding the exceptional item cost of Rs 6.14 crore, related to the write-off of previous receivables in the fiscal year ending March 2024, from the calculation of losses and expenses. Increased marketing and employee benefits costs led DailyObjects to post a loss of Rs 3.92 crore for FY24, compared to a marginal profit of Rs 0.06 crore in FY23. Its ROCE and EBITDA margin stood at -43.98% and -4.3%, respectively. On a unit basis, the company spent Re 1 to earn a rupee in FY24. It reported current assets of Rs 20.76 crore as of FY24. According to the startup data intelligence platform TheKredible, the Gurugram-based firm has raised around $14.4 million to date. Its leading investors are Roots Ventures and 360 One.

MamEarth-parent Honasa posts Rs 1,920 Cr revenue, Rs 110 Cr PAT in FY24

EntrackrEntrackr · 1y ago
MamEarth-parent Honasa posts Rs 1,920 Cr revenue, Rs 110 Cr PAT in FY24
Medial

Honasa Consumer Ltd, the parent firm of the D2C brand MamaEarth, showcased a 28.7% year-on-year growth to near Rs 2,000 crore revenue threshold in FY24. The Gurugram-based firm also posted Rs 110 crore PAT in the same period marking a big turnaround as compared to over Rs 100 crore loss in FY23. Honasa’s revenue from operations grew to Rs 1,920 crore in FY24 from Rs 1,492 crore in FY23, its consolidated financial statements sourced from Bombay Stock Exchange (BSE) show. On a sequential basis, the firm saw a modest 3.7% decrease in revenue to Rs 471 crore in Q4 FY24 from Rs 488 crore in Q3 FY24. The sale of beauty, personal care, and related products across skin, hair, and baby care was the sole source of revenue for Honasa. It also made Rs 48 crore from the interest and gain of financial assets, tallying the total revenue to Rs 1,970 crore in FY24. For the D2C brand, its marketing cum advertisement cost is likely to be the largest cost center but the company didn’t disclose the complete expense breakdown while the cost of procurement of materials formed 31.8% of the overall expenditure. Its employee benefits, finance, depreciation, legal, conveyance, and other overheads took the overall expenditure to Rs 1,822 crore in FY24 from Rs 1,501 crore in FY23. The decent scale and controlled costs helped Honasa post a Rs 110 crore profit in FY24 from a loss of Rs 151 crore in FY23. Its ROCE and EBITDA margins improved to 13% and 9.5%, respectively. On a unit level, it spent Rs 0.95 to earn a rupee in FY24. Note 1: The significant loss of Rs 151 crore in FY23 was attributed to the write-off of its Rs 154 crore investment in Just4kids (Momspresso) which was acquired to expand content and influencer management capabilities. Note 2: Honasa has also encountered a legal suit in the UAE in relation to some distribution agreements with RSM General Trading LLC. The company claimed Rs 100 crore of damages from Honasa Ltd. Further, the court in the UAE also ordered Honsa to pay Rs 57.6 crore plus interest. The company, however, is in the process of making an appeal.

Exclusive: DailyObjects raises $8.6 Mn in new round

EntrackrEntrackr · 1y ago
Exclusive: DailyObjects raises $8.6 Mn in new round
Medial

Direct to Consumer (D2C) tech accessories and lifestyle brand DailyObjects has raised Rs 72 crore (approximately $8.6 million) in a new funding round from 360 One Ventures. This fresh investment has come after a gap of 30 months for the Gurugram-based firm. The board at DailyObjects has passed a special resolution to issue 8,118 compulsory convertible preference shares at an issue price of Rs 88,688 each to raise Rs 72 crore or $8.6 million, its regulatory filming accessed for the Registrar of Companies (RoC) shows. As per the filing, the company will use these proceeds for funding requirements including working capital, future expansion and other general corporate purposes. Meanwhile, DailyObjects also expanded its Employee Stock Option Plan (ESOP) by adding 1,450 options, bringing the total pool to ESOP 2,780 options. This increase has raised the overall value of the ESOP pool to Rs 24.65 crore. According to the startup data intelligence platform TheKredible, the company has been valued at around Rs 382 crore or $46 million post-allotment. Following the fresh proceeds, Roots Ventures remains the largest external shareholder with 27.8% followed by new investor 360 Ventures which holds 18.84% of the company. Its co-founders Pankaj Gard and Saurav Adlakha cumulatively owned 43.07% of the company. Check TheKredible for the complete shareholding pattern. Founded in 2012, DailyObjects is a lifestyle accessories brand that caters to a range of products including bags, wallets, charging solutions, stationery, and other accessories. The company also opened its first offline store in December last year. The Pankaj Garg-led firm posted over two-fold growth to Rs 83 crore during the fiscal year ended March 2023 with a positive bottom line. The company is yet to disclose its annual results for FY24. DailyObjects’ major competitor is Chumbak, which was acquired by e-commerce roll up firm G.O.A.T Brand Labs in January last year.

MamaEarth-parent Honasa posts Rs 595 Cr revenue in Q1 FY26; PAT grows 2.7%

EntrackrEntrackr · 6m ago
MamaEarth-parent Honasa posts Rs 595 Cr revenue in Q1 FY26; PAT grows 2.7%
Medial

### MamaEarth-parent Honasa Posts Rs 595 Cr Revenue in Q1 FY26; PAT Grows 2.7% MamaEarth’s revenue from operations increased by 7.4% YoY to Rs 595 crore in Q1 FY26 from Rs 554 crore in Q1 FY25, its financial statements accessed from the National Stock Exchange (NSE) show. Honasa Consumer Limited, the parent company of personal care brand Mamaearth, has announced its financial results for the first quarter of the ongoing fiscal year (Q1 FY26). The Gurugram-based company reported a 7% growth in scale, while its year-on-year (YoY) profits increased by 2.7% during the same period. MamaEarth’s operating revenue increased 12% to Rs 595 crore in Q1 FY26 from Rs 533 crore in Q4 FY25. The company added Rs 24 crore from non-operating activities which tallied its overall revenue to Rs 619 crore in Q1 FY26. For the D2C brand, the cost of procurement of products accounted for 30% of the overall expenditure. This cost increased by 9% to Rs 171 crore in Q1 FY26 from Rs 157 crore in Q1 FY25. The company’s spending on employee benefits, marketing, legal, rent, and other overheads drove an 8% year-on-year rise in total expenditure to Rs 563 crore in Q1 FY26 from Rs 520 crore in Q1 FY25. The company reported a profit after tax of Rs 41.3 crore in Q1 FY26, 5% up from Rs 40.2 crore in Q1 FY25. On a unit basis, the company spent Re 0.95 to earn a Rupee of operating revenue with EBITDA of Rs 55 in Q1 FY26. MamaEarth parent’s shares were trading at Rs 271 with a total marketing capitalization of Rs 8,812 crore ($1 billion).

Kapiva spends Rs 188 Cr on advertising in FY25; posts Rs 342 Cr revenue

EntrackrEntrackr · 1m ago
Kapiva spends Rs 188 Cr on advertising in FY25; posts Rs 342 Cr revenue
Medial

Kapiva sustained its strong growth momentum in the fiscal year ended March 31, 2025, as revenue rose nearly 50% year on year. However, higher incremental spending during the year weighed on the bottom line and led to a 23% increase in the company’s losses over the same period. Kapiva’s revenue from operations grew 50% to Rs 342 crore in FY25 from Rs 228 crore in FY24, according to its consolidated financial statements sourced from the Registrar of Companies (RoC). Founded in 2015, Kapiva is an ayurvedic nutrition brand offering natural and organic products in categories such as diabetes, hypertension, liver health, hormonal balance, wellness, energy, and sports nutrition. Sale of these products was the sole source of revenue for the company. Including non-operating income of Rs 7 crore, the company’s total income stood at Rs 349 crore in FY25. For the D2C brand, advertising and promotional expenditure remained the largest cost contributor, accounting for 45% of the total expense. This cost rose 53% to Rs 188 crore in FY25 from Rs 123 crore in FY24. Cost of materials consumed grew 43% to Rs 97 crore, contributing about 23% of overall costs, while employee benefit expenses increased 28% to Rs 59 crore. Transportation cost stood at Rs 22 crore, legal charges doubled to Rs 16 crore, and other overheads added another Rs 36 crore during the year. Overall, the company’s total expense rose 44% to Rs 418 crore in FY25 from Rs 290 crore in FY24. Kapiva’s net loss rose 23% to Rs 69 crore in FY25 from Rs 56 crore in FY24. Its ROCE and EBITDA margin stood at -51.41% and -20.88% respectively. On a unit level, the company spent Rs 1.22 to earn a rupee, better than Rs 1.27 it spent in FY24. The company recorded cash and bank balances of Rs 139 crore, while its current assets were valued at Rs 199 crore in the same period.

Honasa posts Rs 602 Cr revenue in Q3 FY26; profit doubles

EntrackrEntrackr · 18d ago
Honasa posts Rs 602 Cr revenue in Q3 FY26; profit doubles
Medial

Honasa Consumer Limited, the parent company of personal care brand MamaEarth, has announced its financial results for the third quarter of the ongoing fiscal year (Q3 FY26) on Thursday. The Gurugram-based company reported a 16.2% year-on-year growth in scale, while its profit after tax (PAT) grew 93% in the same period. Honasa’s revenue from operations increased to Rs 602 crore in Q3 FY26 from Rs 518 crore in Q3 FY25, its financial statements accessed from the National Stock Exchange (NSE) show. For the nine-month period, Honasa’s operating revenue increased 13.2% to Rs 1735 crore from Rs 1533 crore, a year earlier. The Gurugram-based company has not disclosed its revenue breakdown for the last quarter. It also added Rs 21 crore from non-operating activities which tallied its overall revenue to Rs 622 crore in Q3 FY26. For the D2C brand, the cost of procurement of products accounted for 34% of the overall expenditure. This cost increased by 19.6% to Rs 189 crore in Q3 FY26 from Rs 158 crore in Q3 FY25. Meanwhile, employee benefit expenses rose 18% to Rs 71 crore in Q3 FY26 from Rs 60 crore in Q3 FY25. Marketing, legal, rent, and other overheads led the total expenditure increased by 8.5% to Rs 550 crore in Q3 FY26 as compared to Rs 507 crore in Q3 FY25. In the end, the company’s profit after tax nearly doubled to Rs 50 crore in Q3 FY26, from Rs 26 crore in Q3 FY25. On a sequential basis, the company’s profit increased 28% from Rs 39 crore in Q2 FY25. During the period, the company entered the men's grooming market by acquiring a 95% stake in South India-focused Reginald Men (owned by BTM Ventures Pvt Ltd) for Rs 195 crore via a secondary transaction. Honasa’s co-founder and promoter Varun Alagh also increased his equity stake in the company to 32.45% through a Rs 50 Cr block deal during the quarter. At the end of today’s trading session, MamaEarth parent’s shares were trading at Rs 298 with a total market capitalization of Rs 9,725 crore ($1.1 billion).

FreshToHome posts Rs 421 Cr revenue in FY25; losses remain stable

EntrackrEntrackr · 1m ago
FreshToHome posts Rs 421 Cr revenue in FY25; losses remain stable
Medial

FreshToHome posts Rs 421 Cr revenue in FY25; losses remain stable FreshToHome, a D2C meat and seafood brand, recorded a marginal improvement in its financial performance in the fiscal year ending March 2025. The company managed to grow its scale while keeping its loss stable in the period. FreshToHome’s gross revenue increased 14% to Rs 421 crore in FY25 from Rs 369.5 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC). The company primarily generates its revenue from the sale of meat, seafood and other fresh produce across its platform. Including non-operating income of Rs 9 crore, its total income stood at Rs 430 crore in FY25. The cost of material consumed remained the largest expense element for the Bengaluru-based company, forming over 83% of total expenditure. This cost grew 5% to Rs 481 crore in FY25 from Rs 458 crore in FY24. Employee benefit costs increased 10% to Rs 33 crore, while advertising and promotional expenses declined 37% to Rs 14.5 crore during the year. Subscription costs remained flat at Rs 8 crore. Other overheads more than doubled to Rs 33.5 crore in FY25. Overall, FreshToHome’s total expenditure went up by 6% to Rs 576 crore in FY25 from Rs 542 crore in FY24. At the bottom line, FreshToHome reported a net loss of Rs 146 crore in FY25, compared to Rs 150 crore in FY24, representing a modest 2.7% reduction in losses. Its ROCE and EBITDA margin stood at -107.64% and -36.58% respectively. On a unit level, the company spent Rs 1.37 to earn a rupee, improving from Rs 1.47 it spent in FY24. The firm recorded cash and bank balances of Rs 42 crore, while its current assets were valued at Rs 73.5 crore at the end of FY25. According to TheKredible, FreshToHome has raised over $320 million of funding to date. In the last round, FreshToHome raised $104 million in its Series D funding, led by Amazon Smbhav Venture Fund.

Wakefit posts Rs 1,274 Cr revenue in FY25; losses widen

EntrackrEntrackr · 3m ago
Wakefit posts Rs 1,274 Cr revenue in FY25; losses widen
Medial

Home and sleep solutions brand Wakefit recorded nearly 30% year-on-year growth during the fiscal year ending March 2025. However, its net losses doubled in the same period even as it gears up for its IPO. Wakefit’s revenue from operations rose to Rs 1,274 crore in FY25 from Rs 986 crore in FY24, according to its annual financial statements filed with the Registrar of Companies (RoC). Founded in 2016, Wakefit operates as a direct-to-consumer (D2C) brand offering sleep and home solutions, including mattresses, pillows, furniture, and home improvement products. These are sold through its website, offline stores, and third-party marketplaces. Revenue from product sales forms the company’s sole source of operating income. The firm also earned Rs 31 crore from interest on deposits and profit from the sale of investments, taking its total income to Rs 1,305 crore in FY25, up from Rs 1,017 crore in FY24. The cost of materials consumed accounted for 43% of total expenses, which increased to Rs 573 crore in FY25. Employee benefit expenses grew 23% to Rs 166 crore, while legal, advertising, IT, postage, and other overheads pushed total expenditure up 29.8% to Rs 1,340 crore. The increase in advertising, postage, and employee costs widened Wakefit’s net loss to Rs 35 crore, against Rs 15 crore in FY24. Despite this, the company remained EBITDA positive at Rs 59.5 crore during the year. Its ROCE and EBITDA margin stood at 4.67% and -5%, respectively. By the end of FY25, Wakefit’s total current assets were valued at Rs 537 crore, while it spent Rs 1.05 to earn a rupee of operating revenue. Last month, the company received SEBI approval for its IPO, which includes a fresh equity issue of Rs 468.2 crore and an offer for sale (OFS) of 5.84 crore shares by promoters and existing investors. Founders Ankit Garg and Chaitanya Ramalingegowda, along with investors such as Peak XV, Verlinvest, Investcorp, Redwood Trust, SAI Global, and Paramark, are expected to partially offload their holdings through the public issue.

Mamaearth-parent Honasa posts Rs 533 Cr revenue in Q4 FY25; Profit falls 17%

EntrackrEntrackr · 9m ago
Mamaearth-parent Honasa posts Rs 533 Cr revenue in Q4 FY25; Profit falls 17%
Medial

Honasa Consumer Limited, the parent company of Mamaearth, has reported a 13% growth in scale, while its year-on-year (YoY) profits decreased by 17% during the same period. Honasa Consumer Limited, based in Gurugram, announced its financial results for the fourth quarter of the last fiscal year (Q4 FY25). The company reported a 13% growth in scale, while YoY profits decreased by 17%. Mamaearth’s Q4 FY25 revenue from operations increased 13% YoY to Rs 533 crore from Rs 471 crore in Q4 FY24. For the full fiscal year (FY25), operating revenue increased 8% to Rs 2,067 crore from Rs 1,920 crore in FY24. The company also added Rs 20 crore from non-operating activities, tallying its overall revenue to Rs 554 crore for Q4 FY25. For FY25, total income was Rs 2,146 crore. The cost of procurement accounted for 30% of the overall expenditure, increasing 11% YoY to Rs 156 crore in Q4 FY25 from Rs 141 crore in Q4 FY24. Spending on employee benefits, marketing, legal, rent, and other overheads led to a 16% YoY rise in total expenditure to Rs 522 crore in Q4 FY25 from Rs 451 crore in Q4 FY24. Total expenses for FY25 were Rs 2,056 crore. The company reported a profit after tax of Rs 25 crore in Q4 FY25, a 17% decrease from Rs 30 crore in Q4 FY24. Profit for FY25 decreased to Rs 73 crore compared to Rs 110 crore in FY24. Recently, the company elevated Karan Bajwa and Avinash Dhagat to CXO roles, following Anuja Mishra's (CMO) resignation. Mamaearth parent’s shares closed at Rs 275, with a marketing capitalization of Rs 8,944 crore ($1.04 billion).

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