🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

News on Medial

Related News

Happy Nature, a D2C consumer tech milk, dairy & breakfast essential brand,  raises $300,000 in a Pre-Series A Round led by Inflection Point Ventures

Startup News FYIStartup News FYI · 2y ago
Happy Nature, a D2C consumer tech milk, dairy & breakfast essential brand,  raises $300,000 in a Pre-Series A Round led by Inflection Point Ventures
Medial

Happy Nature, a direct-to-customer (D2C) brand that offers farm-fresh milk, dairy, and breakfast essential products, has secured $300,000 in a pre-Series A funding round led by Inflection Point Ventures (IPV). The funding will be utilized to expand sales, marketing, branding efforts, accelerate growth, enhance customer engagement initiatives, and strengthen Happy Nature's position in India's dairy industry. The company aims to provide clean label, preservative-free products while supporting small farmers and meeting consumer demands. Happy Nature currently operates in 12 cities, serving over 15,000 daily orders.

Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr

EntrackrEntrackr · 1y ago
Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr
Medial

Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr Founded by serial entrepreneurs Mohit and Rahul Yadav, Minimalist is a skin and hair care brand offering products such as serums, toners, and moisturizers. Hindustan Unilever Limited (HUL), a fast-moving consumer goods company, is reportedly in advanced discussions to acquire a majority stake in the skincare startup Minimalist for approximately Rs 3,000 crore (more than $350 million). Moneycontrol, which reported the development first, said that it would also be one of the largest deals in the direct-to-consumer (D2C) space in recent years. Minimalist retails through its own website as well as third-party e-commerce platforms like Amazon, Nykaa, and Flipkart, among others. In response to queries from Entrackr, an HUL spokesperson said, “In line with our business strategy, on an ongoing basis, we evaluate various strategic opportunities for the growth and expansion of our business. We will make appropriate disclosures whenever there is any material development that requires disclosure under applicable laws.” Queries sent to Minimalist did not receive an immediate response. Minimalist’s revenue from operations surged to Rs 347 crore in FY24, up from Rs 184 crore in FY23. Despite increasing marketing costs, the company’s profits jumped two-fold to Rs 10.83 crore in the last fiscal year. Minimalist has raised around $17 million to date, including its Series A round led by Peak XV (formerly Sequoia Capital), which holds a 27.9% stake as the largest external shareholder. Its co-founders, Mohit and Rahul Yadav, together control 62% of the company, as per TheKredible. In December 2022, HUL acquired a 51% stake in D2C brand Oziva for a cash consideration of Rs 264.28 crore.

HUL-owned Minimalist revenue spikes 48% to Rs 515 Cr in FY25

EntrackrEntrackr · 19d ago
HUL-owned Minimalist revenue spikes 48% to Rs 515 Cr in FY25
Medial

HUL-owned D2C brand Minimalist reported a 48% year-on-year rise in operating revenue to cross Rs 500 crore in FY25, but posted a loss due to exceptional items worth Rs 46 crore. Hindustan Unilever Limited (HUL)-owned D2C brand Minimalist continues to grow at a strong pace, as operating revenue rose 48% year on year to cross the Rs 500 crore threshold in the fiscal year ended March 2025. However, the Jaipur-based company reported a loss in the last fiscal year due to exceptional items worth Rs 46 crore. Minimalist’s revenue from operations spiked to Rs 514.8 crore in FY25, from Rs 347.4 crore in FY24, according to its consolidated financial statements sourced from the Registrar of Companies (RoC). Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist is a skin and hair care brand that offers products such as serums, toners, and moisturizers. It retails through its own website, as well as third-party e-commerce platforms like Amazon, Nykaa, and Flipkart, among others. Sales of these products were the sole source of the brand’s revenue in FY25. The company also earned Rs 2.84 crore from non-operating sources, which took its overall income to Rs 517.6 crore in FY25. For the D2C brand, Minimalist continued to spend heavily on advertising and promotion, which accounted for over 30% of its total expenses and stood at Rs 154 crore in FY25. This cost increased 28% compared to FY24. In line with its revenue growth, the cost of materials consumed rose 57% to Rs 146.7 crore in FY25 from Rs 93.7 crore in FY24. Distribution costs, primarily commissions to marketplaces, stood at Rs 84.3 crore, while employee benefits expenses increased 29% to Rs 36.8 crore. Other overheads, including rent, transportation, legal and professional fees, and warehousing costs, added another Rs 82 crore. This pushed the company’s overall expenses to Rs 504 crore in the fiscal year ended March 2025 from Rs 333.2 crore in FY24, a 51% year-on-year increase. In the end, the company’s EBITDA remained positive at Rs 18 crore as both expenses and revenue grew at nearly the same pace. However, Minimalist reported a net loss of Rs 31.5 crore in the previous fiscal year due to one-time exceptional expenses of Rs 46 crore, for which details were not disclosed in the financial statements. Its ROCE and EBITDA margin stood at Rs 10.55% and 3.45%, respectively. On a unit basis, Minimalist spent Rs 0.98 to earn a rupee of operating revenue in FY25. As of March 2025, the firm had current assets of Rs 229 crore which includes Rs 48 crore in cash and bank balances. In January 2025, fast-moving consumer goods major Hindustan Unilever Limited (HUL) acquired a 90.5% stake in Minimalist at a pre-money valuation of Rs 2,955 crore (nearly $350 million). This deal ranks among the largest transactions in the direct-to-consumer (D2C) space in recent years. The transaction is expected to be completed in Q1 FY26. Prior to the acquisition, Minimalist had raised $17 million, including a $15 million Series A round led by Peak XV, which holds a 27.9% stake. Co-founders Mohit and Rahul Yadav control 62% of the company.

Download the medial app to read full posts, comements and news.