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D2C fashion chain Bewakoof cofounder steps down after 14 years - The Economic Times

Economic Times

Economic Times · 12h ago

D2C fashion chain Bewakoof cofounder steps down after 14 years - The Economic Times

Prabhkiran Singh, cofounder and CEO of D2C fashion brand Bewakoof, has stepped down after 14 years to prioritize personal goals. Founded in 2012 and acquired by TMRW in February 2023, Bewakoof has become a prominent youth fashion brand in India. Singh will remain with the company until March for a smooth transition. He expressed gratitude for the journey and growth experienced over the years. Bewakoof ships over 20,000 products daily and boasts 6 million social media followers.

Related News

Bewakoof co-founder Prabhkiran Singh to step down after 14 years

Entrackr

Entrackr · 12h ago

Bewakoof co-founder Prabhkiran Singh to step down after 14 years

url: https://entrackr.com/news/bewakoof-co-founder-prabhkiran-singh-to-step-down-after-14-years-11150421 Content: Prabhkiran Singh, co-founder of D2C fashion brand Bewakoof, has announced that he will step away from the company after 14 years. Singh said he will continue to lead the business until the end of March, after which he plans to focus on personal priorities. Founded in 2011 by Singh and Siddharth Munot, Bewakoof started as a bootstrapped venture and gradually scaled into a youth-focused online fashion and lifestyle brand. The company follows a direct-to-consumer (D2C) model, selling apparel, accessories and licensed merchandise primarily through its own website, while also leveraging online marketplaces to expand reach. Over the years, Bewakoof built a strong presence among Gen Z and millennial consumers with affordable, trend-driven products. In 2022, TMRW, the digital fashion arm of the Aditya Birla Group, acquired a majority stake in Bewakoof with an investment of Rs 200 crore. Since then, Bewakoof has been operating under TMRW as part of the group’s broader digital fashion portfolio. On the business front, Bewakoof was among the early D2C fashion brands in India to cross Rs 100 crore in annual revenue. According to Entrackr’s analysis, the company reported operating revenue of around Rs 173 crore in FY25. During the same period, Bewakoof reduced its losses by nearly 29% to about Rs 73 crore, supported by cost rationalisation and lower overall expenses. In terms of funding, Bewakoof has raised over Rs 270 crore across multiple rounds, with investors including InvestCorp, IvyCap Ventures and Spring Marketing Capital.

Aditya Birla Group's TMRW to raise Rs 437 crore from ServiceNow Ventures - The Economic Times

Economic Times

Economic Times · 6m ago

Aditya Birla Group's TMRW to raise Rs 437 crore from ServiceNow Ventures - The Economic Times

TMRW, an Aditya Birla Group venture, plans to raise Rs 437 crore from ServiceNow Ventures to expand its digital-first fashion brands portfolio and utilize ServiceNow's AI platform for enhanced consumer experiences. TMRW targets Gen-Z and Millennials with brands like Bewakoof and Wrogn. The investment aims to build a technology-driven approach to scale fashion brands, tapping into the growing D2C market. ServiceNow supports this AI-driven disruption of India's fashion landscape.

Quick fashion delivery startup Blip shuts down in less than a year

Economic Times

Economic Times · 7m ago

Quick fashion delivery startup Blip shuts down in less than a year

Blip, a quick fashion delivery startup, shut down less than a year after launch due to limited capital and go-to-market challenges. Cofounder Ansh Agarwal cited difficulties in competing while bootstrapping, despite investor interest in ultra-fast fashion. The company faced challenges in stakeholder convincing, slowing their go-to-market efforts. Even as quick fashion delivery gains popularity, Blip's closure underscores the challenges startups face. Agarwal remains optimistic about the sector's potential, despite Blip's closure.

Fintech startup Niro shuts business after failing to raise capital amid regulatory crackdown - The Economic Times

Economic Times

Economic Times · 4m ago

Fintech startup Niro shuts business after failing to raise capital amid regulatory crackdown - The Economic Times

Fintech startup Niro has closed down after failing to secure new funding amid regulatory challenges. Founded in 2021 by Aditya Kumar and Sankalp Mathur, Niro enabled e-commerce platforms to extend credit, partnering with companies like Snapdeal and Quikr. Despite raising significant capital and achieving $200 million in loan disbursements, it couldn't overcome funding constraints and regulatory pushback on personal lending. The cofounder remains optimistic about future fintech ventures.

Chic can be local, it must go global, too - The Economic Times

Economic Times

Economic Times · 8m ago

Chic can be local, it must go global, too - The Economic Times

The article discusses the potential appearance of Kolhapuri chappals on Prada's 2026 runway, sparking debates on cultural appropriation. It highlights the opportunity for India to transform its traditional crafts into high fashion through strategic marketing. To integrate into high-fashion distribution, collaborations between European labels and Indian artisans are necessary. This model can enhance the value chain, promoting Indian artistry in global markets while rethinking production, design, and distribution efficiencies within the fashion industry.

Boat reshuffles leadership to navigate growth, IPO - The Economic Times

Economic Times

Economic Times · 4m ago

Boat reshuffles leadership to navigate growth, IPO - The Economic Times

The leadership at BoAt has undergone a reshuffle as the company prepares for its upcoming IPO. Cofounder and CEO Sameer Mehta has transitioned to an executive director role, with COO Gaurav Nayyar stepping up as CEO. Nayyar, with the company for three years, previously worked at Bain & Company. This change coincides with the wearables maker receiving the go-ahead from the Securities and Exchange Board of India for a public offering, after altering plans due to market conditions.

Perplexity founder Aravind Srinivas-backed Astra shuts shop on cofounder differences - The Economic Times

Economic Times

Economic Times · 6m ago

Perplexity founder Aravind Srinivas-backed Astra shuts shop on cofounder differences - The Economic Times

Astra, a SaaS startup backed by Perplexity founder Aravind Srinivas, has shut down due to cofounder differences. The startup aimed to automate account executive activities using an AI-powered sales analytics platform and had onboarded two enterprise clients during its beta phase. Challenges included building trust with enterprise clients amid an AI agent surge. Cofounder Supreet Hegde cited differences with Ranjan Rajagopalan as the reason for closure, while Rajagopalan reportedly works on a new stealth-mode startup.

Black Friday sales up 25-30% YoY for online commerce platforms driven by GST cut, D2C offers - The Economic Times

Economic Times

Economic Times · 2m ago

Black Friday sales up 25-30% YoY for online commerce platforms driven by GST cut, D2C offers - The Economic Times

Black Friday sales in India experienced a significant 25-30% year-on-year increase, driven by GST cuts and robust performance from direct-to-consumer (D2C) brands. Online platforms offered substantial discounts, with categories like electronics, furniture, and jewellery seeing up to 80% discounts. The event is gaining popularity in India, occurring after the festive season, and showcasing strong growth in sectors like fashion, beauty, and consumer goods, with brands like Myntra and Bigbasket reporting notable sales upticks.

DriveU cofounder Ashok Shastry steps down after a decade of service - The Economic Times

Economic Times

Economic Times · 5m ago

DriveU cofounder Ashok Shastry steps down after a decade of service - The Economic Times

Ashok Shastry, cofounder of DriveU, has stepped down from his executive role but will maintain a position on the board. Shastry, who joined DriveU in 2015 and has held roles such as COO, CGO, and CEO, stated that his decision to step down was personal and not related to company performance. He emphasized that the company's strategic direction remains strong as he continues to support it as a board member.

Early Festive Rush Lifts D2C Orders by 16%, Says GoKwik

StartupTalky

StartupTalky · 6m ago

Early Festive Rush Lifts D2C Orders by 16%, Says GoKwik

Indian shoppers are embracing the festive season early, driving a 16% year-on-year increase in direct-to-consumer (D2C) orders on GoKwik’s platform during the pre-festive period. Fashion & apparel lead sales at 31%, with beauty & personal care at 22% and health & wellness at 14%. Notably, astrological products showcased the highest average order value. The surge in prepaid orders and improved supply chains indicate a strong quarter ahead for the $20 billion D2C sector.

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