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Chic can be local, it must go global, too - The Economic Times

Economic Times · 16h

The article discusses the potential appearance of Kolhapuri chappals on Prada's 2026 runway, sparking debates on cultural appropriation. It highlights the opportunity for India to transform its traditional crafts into high fashion through strategic marketing. To integrate into high-fashion distribution, collaborations between European labels and Indian artisans are necessary. This model can enhance the value chain, promoting Indian artistry in global markets while rethinking production, design, and distribution efficiencies within the fashion industry.