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Cricketer Deepak Chahar launches new brand ‘DNINE Sports’
Livemint
·
1y ago
Medial
Indian cricketer Deepak Chahar has launched his own sports line, DNINE Sports, with an investment of ₹2.5 crore. The brand will offer cricket shoes, clothing, accessories, and health supplements, targeting young and aspiring athletes. Chahar aims to provide affordable, high-quality products to support upcoming players. DNINE Sports is already selling its products online and offline. Chahar's previous venture, Trade Fantasy Game, has acquired 70,000 organic subscribers, and he plans to add casual sports games to the portfolio. The Indian casual-wear market is expected to reach $15 billion by 2025.
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Former Indian cricketer set to start new innings with VC fund for sports ventures
VCCircle
·
8m ago
Medial
A former Indian cricketer is launching a venture capital fund for sports ventures. The fund will be based in Abu Dhabi and has received approval from the regulator of the Abu Dhabi Global Market. The cricketer, who enjoyed a successful international career, will be entering a new chapter in his entrepreneurial journey by supporting startups in the sports industry.
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Virat Kohli to end his 8-year deal with Puma
Livemint
·
1y ago
Medial
Indian cricketer Virat Kohli is set to end his 8-year deal with Puma India and become the brand ambassador for Agilitas Sports, according to a report. Agilitas Sports is a company founded by former Puma India managing director Abhishek Ganguly. Kohli will not only endorse the products of Agilitas Sports but is also expected to have a stake in the company. Agilitas Sports recently received a funding of ₹100 crore from Nexus Venture, indicating its growth in the sports industry.
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Virat Kohli Teams Up with Agilitas in a Game-Changing Deal
StartupTalky
·
1m ago
Medial
Indian cricketer Virat Kohli has partnered with sports goods manufacturer Agilitas after his contract with Puma ended. Kohli, investing INR 40 crore initially, will play an active role in Agilitas' growth and decision-making. Agilitas, which aims to be a one-stop sports destination, has already acquired Mochiko Shoes and plans to expand its operations. Kohli’s involvement will likely boost Agilitas’ sales and valuation, while also expanding his own One8 brand internationally.
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Sachin Tendulkar pads up to venture out with a new sports brand
Economic Times
·
12m ago
Medial
Legendary cricketer Sachin Tendulkar is set to launch a new sports athleisure brand in collaboration with former Swiggy Instamart head Karthik Gurumurthy. The venture is being incubated by early-stage venture fund Whiteboard Capital. The startup, called SRT10 Athleisure Pvt Ltd, aims to position itself as a rival to top brands like Nike but with affordable pricing and a focus on local manufacturing. Tendulkar will be actively involved in product development, with an initial focus on sports such as cricket and badminton. The startup is also in the process of raising capital from a top venture capital fund.
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Fitness brand Boldfit adds KL Rahul as strategic investor
YourStory
·
1y ago
Medial
Indian fitness brand Boldfit has secured cricketer KL Rahul as a strategic investor and brand ambassador. The company plans to use the funds to expand its product lines and customer outreach through various engagement initiatives and community development programmes. Boldfit aims to leverage Rahul's fan base and influence to compete with international and domestic players in the sports and fitness industry. Founded in 2019 by Pallav Bihani, the Bengaluru-based company focuses on providing affordable, high-quality fitness solutions and serves around one crore customers each year.
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Former Indian cricketer sets up sports-focused VC fund in Abu Dhabi
VCCircle
·
8m ago
Medial
A former Indian cricketer is launching a venture capital fund in Abu Dhabi focused on sports. The fund has been given approval by the regulator of the Abu Dhabi Global Market. The fund aims to invest in startups and companies operating in the sports industry. Further details about the fund, including its investment strategy and size, are yet to be disclosed.
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Daily Indian Funding Roundup & Key News - 27 June 2025
StartupTalky
·
1m ago
Medial
On June 27, 2025, notable developments in the Indian startup scene included ZILO raising $4.5 million to expand its 60-minute fashion delivery service, and cricketer Virat Kohli investing INR 40 crore in Agilitas to build a sports retail and manufacturing platform. Flipkart launched a New Seller Success Programme to aid new sellers. Additionally, Wakefit filed a Draft Red Herring Prospectus for an IPO, significantly narrowing its FY24 losses, while Jio BlackRock Broking received SEBI approval.
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Swiggy Instamart Architect Karthik Gurumurthy Floats Cricket Activewear Brand Ten X You
Inc42
·
9m ago
Medial
Ten X You is a new activewear brand startup, led by CEO Gurumurthy. The company aims to sell cricket accessories, gear, footwear, apparel, and equipment. There are indications that legendary cricketer Sachin Tendulkar may join as a co-founder. Investors in the startup include Peak XV Partners and Whiteboard Capital.
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Agilitas Sports raises strategic money from Spring Marketing Capital
Entrackr
·
10m ago
Medial
Sportswear and athleisure solutions platform Agilitas Sports has secured strategic investment from Spring Marketing Capital. While the details of the funding amount have not been disclosed, this partnership is expected to advance Agilitas towards becoming a key player in the sportswear industry, according to the company’s press release. Abhishek Ganguly, the CEO and Co-founder of Agilitas Sports, highlighted that this new investment will enhance their capabilities to expand and develop their brand portfolio further. Founded by former Puma India managing director Ganguly along with his colleagues Atul Bajaj and Amit Prabhu, Agilitas Sports has already scooped up more than $60 million across two rounds from a fund managed by Convergent Finance LLP and Nexus Venture Partners. In April, it acquired the brand license for Italian sports brand Lotto from owner WHP Global. Last year, the firm took over Mochiko, a manufacturer of sports footwear for brands such as Adidas, New Balance, and Reebok. Agilitas Sports has also made substantial investments in manufacturing, research and development, marketing, and distribution, with the goal of revolutionizing the sportswear market in India and beyond.
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Techjockey ropes in Rishabh Pant as brand ambassador
Economic Times
·
8m ago
Medial
Indian cricketer Rishabh Pant has been named the brand ambassador of online software marketplace Techjockey. The collaboration aims to provide Indian businesses with the best technology solutions and make them accessible to all. Pant believes that the use of technology in professional sports has improved the viewing experience for fans and will drive growth in participation and followership. Techjockey co-founder Akash Nangia expressed excitement about Pant joining the Techjockey family, highlighting his passion and forward-thinking approach. The goal is to simplify access to the best software solutions in India. Pant had previously invested in Techjockey in September 2024.
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