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Consumer food brand Yu raises Rs 55 Cr in Series B round

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Consumer food brand Yu has raised Rs 55 crore ($6.5 million) in a Series B round co-led by Ashish Kacholia and the Asian Promoter Group. The company claims to have provided an exit to some of its seed-stage investors, who have realized over 4x returns on their investments. The fresh funds will be used to ramp up distribution and strengthen its food portfolio while also expanding its beverage range with newly launched 100% fruit juices, Yu said in a press release. Co-founded in 2021 by Bharat Bhalla and Varun Kapur, Yu is an omni-channel consumer brand that offers a range of instant food and beverage products using 100% natural ingredients. Initially, the brand started with instant cup noodles and pasta but has since expanded to ready-to-cook noodles, pastas, and natural beverages containing no concentrate or added sugar. Yu claims to have developed an omni-channel distribution network with an offline presence in over 7,500 stores across India. The brand is available pan-India on all Q-commerce platforms (Blinkit, Swiggy Instamart, and Zepto) and E-commerce channels (Amazon, Flipkart Grocery, Dmart Ready), as well as in institutional segments (Akasa Air, SpiceJet). It has also entered the South African market, where its products are now sold in over 2,000 retail outlets.