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Consumer fitness brand Cube Club raises $1.1M in a seed round

IndianStartupNews

IndianStartupNews · 2y ago

Mumbai-based fitness brand Cube Club has secured $1.1 million in a seed funding round led by Harsh Jain, co-founder of Dream11. The startup has launched Dopamine, an AI-driven fitness app that aims to revolutionize the fitness journey by offering tailored guidance and motivation to users. The app will also serve as a platform for fitness experts to connect with users and display their offerings. Dopamine plans to leverage AI to provide personalized recommendations and track user progress.

Related News

Swirl Raises $1.1M in Seed Funding

Finsmes · 2y ago

Swirl Raises $1.1M in Seed Funding

Swirl, a live shopping mobile SaaS platform based in Vadodara, India, has secured $1.1 million in Seed funding. The round was led by Shastra VC, with participation from angel investors across India, the Middle East, and the USA. The company plans to use the funds to expand into the US and UAE markets, as well as enhance its product suite with AI integration. Swirl offers real-time virtual shopping experiences using video and helps brands engage customers effectively.

Fiona Diamonds, The Quorum Club secure early-stage funding

VCCircle

VCCircle · 2y ago

Fiona Diamonds, The Quorum Club secure early-stage funding

Fiona Diamonds and The Quorum Club have secured early-stage funding. Fiona Diamonds, a lab-grown diamond brand, raised $724,799 in a seed funding round led by Venture Catalysts. The Quorum Club, a lifestyle hospitality brand, received an undisclosed amount in a pre-Series A funding round from Gruhas. Both companies plan to use the funding to expand their presence and develop their products/services.

KL Rahul-backed Boldfit raises $13 Mn led by Bessemer

Entrackr

Entrackr · 1y ago

KL Rahul-backed Boldfit raises $13 Mn led by Bessemer

Indian direct-to-consumer fitness startup Boldfit has secured INR 110 crore (around $13 million) in a recent funding round led by Bessemer Venture Partners. The Bengaluru-based company plans to utilize the new funds to enhance product innovation, expand its brand, and introduce new offerings. Boldfit, which offers a variety of sports and fitness products through its e-commerce platform, aims to make fitness more accessible and has served over 10 million customers. The company intends to open offline stores, expand into the Middle East, and introduce further innovations in its product categories. The Indian fitness market is projected to grow at an annual rate of 27%, reaching $32 billion by 2028.

WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round

Entrackr

Entrackr · 8m ago

WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round

WiseLife, a brand for all yoga & home fitness essentials, has raised Rs 8 crore in a pre-Series A funding round led by Rukam Capital. It was also featured on Shark Tank India Season 3, where it bagged funding from all four sharks including Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar. Prior to this, the startup had raised $145K in a seed funding round back in Sep. 2024. The fresh funds will be utilized for the startup to become India’s go-to brand for premium, eco-friendly yoga mats and other wellness products that blend unique design with affordability, WiseLife said in a press release. Founded in 2022 by Prateek Kedia, WiseLife aims to elevate everyday wellness through thoughtfully designed yoga gear. The brand offers a curated range of biodegradable yoga mats, fitness gear, and lifestyle accessories, combining durability, design, and sustainability at accessible price points. According to market research, India's yoga mat market is projected to grow from $1.4 billion in 2024 to $2.2 billion by 2033, while the global market is expected to reach $26.5 billion by 2030. WiseLife aspires to do a lot more experimenting and develop even better products and content for yoga and fitness enthusiasts. The brand states that it is growing a strong customer base and plans to launch new product lines, enhance content and community engagement, and expand distribution in the coming year.

Fitness startup WTF raises Rs 1.05Cr in an angel funding round

IndianStartupNews

IndianStartupNews · 2y ago

Fitness startup WTF raises Rs 1.05Cr in an angel funding round

Fitness technology platform, Witness The Fitness (WTF), has secured a seed funding of INR 1.05 crore in an angel investment round led by prominent investors including Mohit Sadaani of The Moms Co., Deep Bajaj from Sirona, and Naiyya Saggi. WTF aims to enhance fitness accessibility and quality in India, particularly in Tier II and III cities. By leveraging artificial intelligence (AI), the startup plans to convert existing gyms into advanced "WTF Gyms" with a minimal investment of INR 2-3 lakh, benefiting both gym owners and members.

Daily Indian Startup Funding Roundup & Key News - 20 March 2026: Aamra Seniors Club Raises ₹150K, Zomato Hikes Platform Fee, L’Oréal Eyes Innovist

StartupTalky

StartupTalky · 4d ago

Daily Indian Startup Funding Roundup & Key News - 20 March 2026: Aamra Seniors Club Raises ₹150K, Zomato Hikes Platform Fee, L’Oréal Eyes Innovist

On March 20, 2026, the Indian startup ecosystem saw limited funding, with notable developments in the consumer and foodtech sectors. Aamra Seniors Club raised ₹150K in a pre-seed round, focusing on senior citizens' lifestyles. L’Oréal is in talks to acquire Innovist, eyeing the D2C beauty market. Zomato hiked platform fees by 19%, while Delta Corp faced a ₹1,752 crore GST demand. The day highlighted cautious funding environments, pricing changes, and regulatory pressures.

Vegapay, a digital lending and card management platform, raises $1.1M in funding

IndianStartupNews

IndianStartupNews · 2y ago

Vegapay, a digital lending and card management platform, raises $1.1M in funding

Indian fintech startup Vegapay has raised $1.1 million in pre-seed funding to develop its digital lending and card management platform. Led by Eximius Ventures, the funding round includes participation from DSP HMK, Capri Global, and other investors. Vegapay aims to modernize card management technology by creating a micro service-driven card and lending issuance stack, enabling issuers to offer flexible lending products. With digital lending rapidly growing in India, Vegapay aims to assist partners in quickly launching customized digital lending solutions to tap into this expanding market.

Jewelbox raises $3.2 Mn in pre-Series A round

Entrackr

Entrackr · 11m ago

Jewelbox raises $3.2 Mn in pre-Series A round

Lab-grown diamond brand Jewelbox has raised $3.2 million in a pre-Series A funding round led by V3 Ventures, with participation from Atrium Angels, Dexter Ventures, Infinyte Club, Samarthya Capital, and existing investor JITO Incubation & Innovation Foundation (JIIF). In March 2024, the Kolkata-based startup had raised Rs 3.7 crore in seed funding from JIIF. The proceeds will be used to grow its store network, build brand awareness, and hire across key departments. Founded in May 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox sells lab-grown diamond jewellery through both online and offline channels. The firm reported an annual revenue run rate (ARR) of Rs 38 crore for FY25, up from Rs 16 crore the previous year. Jewelbox currently runs eight stores in six cities—Delhi, Gurgaon, Bengaluru, Chennai, Kolkata, and Guwahati—and aims to expand to 30 stores by the end of 2025. In the lab-grown diamond space, Jewelbox will compete with a clutch of firms, including COLUXE, Fiona Diamonds, Limelight Lab Grown Diamonds, and Firefly Diamonds. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line. Last month, Firefly Diamonds raised $3 million in its seed round led by WestBridge Capital. Jewelbox and other new brands have asked the Central Consumer Protection Authority (CCPA) to stop the use of the term "synthetic" for lab-grown diamonds, saying it confuses with imitation stones like cubic zirconia.

D2C brand PrabhuBhakti raises seed round in bid to expand

VCCircle

VCCircle · 2y ago

Direct-to-consumer brand PrabhuBhakti, specializing in spirituality and devotion products, has raised an undisclosed amount in a seed funding round led by Prajay Advisors. The funding will be used to expand the brand's product range and reach new markets. PrabhuBhakti aims to achieve 10x growth by expanding its user base and offerings. The startup bridges the gap between faith and fashion and has experienced 100% quarter-on-quarter growth. This marks Prajay Advisors' second investment in the consumer sector within three months. The spiritual market has garnered increased interest from both operators and investors.

Healthy bread brand The Health Factory raises $3.5 million from Peak XV's Surge

Economic Times

Economic Times · 1y ago

Health-focused bread brand The Health Factory has raised $3.5 million in a seed funding round led by Surge. Angel investors also participated in the round. The funds will be used for product development, research and development, and expanding retail presence. The Health Factory offers protein bread and vegan protein bread, claiming to be free from chemicals and preservatives. The brand's products are available in several cities through quick commerce platforms. The funding comes at a time when there is increasing demand for direct-to-consumer brands and quick commerce. The brand aims to penetrate more cities and meet the demand for healthier bread options.

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