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Clampdown on ecommerce dark patterns may raise compliance burden for companies

Economic Times · 2m ago

Medial

The Indian government's initiative to curb 'dark patterns'—deceptive design practices in consumer apps—could increase compliance burdens on companies but may not immediately resolve the issue, according to industry experts. These patterns manipulate users into unintended actions, and companies must conduct audits to eliminate such tactics. A joint working group is proposed to oversee compliance, while experts stress the need for sustained enforcement. Self-regulation alone might not suffice in fostering consumer trust.