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UPI digital gold volumes rise in November but values fall 47%

EntrackrEntrackr · 9d ago
UPI digital gold volumes rise in November but values fall 47%
Medial

UPI digital gold volumes rise in November but values fall 47% Digital gold transactions via UPI saw higher participation in November 2025, even as the overall value of transactions declined sharply. The trend reflects a clear shift in buyer behaviour after the festive uptick seen in October. As per the latest NPCI data, digital gold purchases reached 123.42 million transactions worth Rs 1,215.36 crore in November. This represented a 6.4% rise in volume from 115.95 million transactions in October, while the value declined by nearly 47% from Rs 2,290.36 crore in the previous month. October coincided with the festive season, when gold buying typically accelerates across the country, and this seasonal demand appears to have pushed up both transaction volume and value. In comparison, September recorded 103.19 million digital gold transactions worth Rs 1,410.18 crore. While November volumes were nearly 20% higher than September, the overall value was lower, pointing to a sharp fall in average ticket size. The data shows that user participation continued to rise, but spending per transaction reduced considerably. The drop in transaction value also comes against the backdrop of a recent caution issued by SEBI. Last month, the market regulator warned investors that digital gold products are unregulated and do not fall under SEBI oversight. The advisory highlighted the absence of investor protection mechanisms for such offerings. Soon after the advisory, SEBI chairman Tuhin Kanta Pandey clarified that the regulator does not plan to introduce any regulatory framework for digital gold at present, as the product does not fall under its purview.

TVS Motor reclaims top spot in Nov E2W sales; Ola Electric plunges 50%

EntrackrEntrackr · 14d ago
TVS Motor reclaims top spot in Nov E2W sales; Ola Electric plunges 50%
Medial

TVS Motor reclaims top spot in Nov E2W sales; Ola Electric plunges 50% TVS Motor regained the top spot in November 2025 with a 25.92% share of the electric two-wheeler (E2W) market. At the same time, Ola Electric’s sales plunged nearly 50%, pushing the company down to the fifth position. According to Vahan data, overall E2W sales fell over 20% to 1.15 lakh units in November from 1.44 lakh in October, with the previous month benefiting from festive demand. Despite the broader decline, TVS Motor held steady with 29,756 registrations in November. Bajaj Auto slipped to the second spot as its E2W sales fell 20% to 25,085 units in November, down from 31,392 units in October. Bajaj’s market share dropped to 21.85%. Ather Energy retained its third position in November but saw a 30% month-on-month decline, with registrations falling to 20,018 units from 28,405 in October. The company holds a 17.43% market share. Hero MotoCorp moved up to the fourth spot despite a 26.34% month-on-month decline in sales. The company registered 11,795 units in November and held a 10.27% market share. After recording 20% growth in October, Ola Electric saw a sharp near-50% month-on-month decline in November, with registrations dropping to 8,254 units from 16,013. The company slipped to fifth position in E2W sales, with its market share falling to 7.19% from 11.16% in October. Greaves Electric Mobility, which was sixth in October, saw a 25.4% month-on-month decline and registered 5,692 units in November, holding a 4.96% market share. BGAUSS followed in seventh place with 2,557 units and a 2.23% market share. Despite the overall decline in E2W sales, River Mobility and Kinetic Green posted positive growth of 8.8% and 12.34% respectively in November, securing the eighth and ninth positions. In contrast, Pure EV slipped to tenth place after a steep 37.84% drop in sales.

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