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UPI digital gold volumes rise in November but values fall 47%

EntrackrEntrackr · 1m ago
UPI digital gold volumes rise in November but values fall 47%
Medial

UPI digital gold volumes rise in November but values fall 47% Digital gold transactions via UPI saw higher participation in November 2025, even as the overall value of transactions declined sharply. The trend reflects a clear shift in buyer behaviour after the festive uptick seen in October. As per the latest NPCI data, digital gold purchases reached 123.42 million transactions worth Rs 1,215.36 crore in November. This represented a 6.4% rise in volume from 115.95 million transactions in October, while the value declined by nearly 47% from Rs 2,290.36 crore in the previous month. October coincided with the festive season, when gold buying typically accelerates across the country, and this seasonal demand appears to have pushed up both transaction volume and value. In comparison, September recorded 103.19 million digital gold transactions worth Rs 1,410.18 crore. While November volumes were nearly 20% higher than September, the overall value was lower, pointing to a sharp fall in average ticket size. The data shows that user participation continued to rise, but spending per transaction reduced considerably. The drop in transaction value also comes against the backdrop of a recent caution issued by SEBI. Last month, the market regulator warned investors that digital gold products are unregulated and do not fall under SEBI oversight. The advisory highlighted the absence of investor protection mechanisms for such offerings. Soon after the advisory, SEBI chairman Tuhin Kanta Pandey clarified that the regulator does not plan to introduce any regulatory framework for digital gold at present, as the product does not fall under its purview.

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UPI records highest ever monthly transactions at 21.63 Bn in December

EntrackrEntrackr · 10d ago
UPI records highest ever monthly transactions at 21.63 Bn in December
Medial

UPI records highest ever monthly transactions at 21.63 Bn in December. Unified Payments Interface processed 21.63 billion transactions in December 2025, the highest monthly transaction count ever recorded on the platform, with a 29% year on year rise in volumes, according to data released by the National Payments Corporation of India. In value terms, UPI transactions stood at Rs 27.97 lakh crore. The platform handled an average of 698 million transactions per day, while the average daily transaction value was Rs 90,217 crore. On a month on month basis, transaction volumes increased from 20.47 billion in November, while transaction value rose from Rs 26.32 lakh crore. In November, UPI had reported 32% YoY growth in volumes and 22% growth in value, with December surpassing all previous months in terms of transaction count. UPI’s continued scale up has been driven by strong adoption across everyday consumer spends and merchant payments. November data showed higher activity across categories such as groceries, food services, telecom and fuel, indicating deeper penetration of digital payments in routine transactions. App wise data for December is yet to be released. However, November figures showed PhonePe strengthening its leadership position, while Google Pay saw a marginal dip in market share. Paytm remained the third largest player, with smaller apps such as Navi, super.money, Cred and BHIM accounting for an increasing share of overall transaction volumes.

PhonePe gains market share in November; Google Pay sees marginal dip

EntrackrEntrackr · 20d ago
PhonePe gains market share in November; Google Pay sees marginal dip
Medial

PhonePe gains market share in November; Google Pay sees marginal dip Unified Payments Interface recorded 20.47 billion transactions worth Rs 26.32 lakh crore in November, as per data released by the National Payments Corporation of India. PhonePe remained the largest UPI app during the month. The Walmart-backed fintech firm processed 9.33 billion transactions, which formed 45.6% of total UPI volume and 48.5% of total transaction value. PhonePe gained market share in November despite a slight decline in transaction volume compared with October. Google Pay ranked second with 7.03 billion transactions in November. The Alphabet owned app held a 34.4% share by volume and an identical 34.4% share by value, which kept it well ahead of other competitors. Google Pay saw a minor month on month dip in November, with both transaction volumes and market share edging slightly lower compared to October. Paytm stood third with 1.55 billion transactions, accounting for 7.6% of overall UPI volumes. The company processed payments worth Rs 1.64 lakh crore, which translated into a 6.2% share by value. Among the smaller players, Navi processed 609 million transactions in November with a transaction value of Rs 32,290 crore, giving it a 3% share by volume. super.money recorded 265 million transactions worth Rs 10,581 crore, while Cred handled 154 million transactions with a transaction value of Rs 59,261 crore, supported by higher ticket size payments. BHIM processed 141 million transactions during the month with a value of Rs 18,377 crore. Axis Bank apps together recorded 236 million transactions worth Rs 16,221 crore, including customer initiated, B2C and B2B payments. Amazon Pay handled 89 million transactions valued at Rs 10,147 crore, while FamApp by Trio recorded 150 million transactions worth Rs 1,868 crore. After the festive peak in October, the November data points to steady momentum for UPI across consumer and merchant payments in India. When it comes to spending trends via UPI, November usage remained centred on daily consumption categories. Groceries and supermarkets led the charts with 3.22 billion transactions worth Rs 71,129.56 crore, followed by fast food and restaurant categories which together recorded over 2.6 billion transactions. Telecommunication services logged 818 million transactions valued at Rs 21,399.70 crore, while service stations featured among the top categories with 658 million transactions worth Rs 40,320.95 crore. Digital gold purchases touched 123.42 million transactions in November, an increase of 6.4% from October by volume, though value dropped sharply to Rs 1,215.36 crore from the previous month.

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