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Can 6,000 Cr PocketFM Be India’s First Global Consumer Platform?

InternetInternet · 1y ago
Can 6,000 Cr PocketFM Be India’s First Global Consumer Platform?
Medial

PocketFM, founded by IIT Kharagpur graduate Rohan Nayak in 2018, has evolved from an Indian audio entertainment platform into a global content powerhouse valued at $750M. Starting from Nayak's observation of uncatered demand for audio entertainment during his commutes, the platform now offers over 2,000 audio series across 400,000 episodes. PocketFM's innovative micro-transaction model allows users to unlock episodes for small fees, proving especially successful in the US market where it generates 70% of revenue from just 15% of users. The platform leverages AI for content creation and has expanded into written content with Pocket Novel in 2024. With 130 million listeners across ten countries and plans for European and Latin American expansion, PocketFM aims to generate ₹1,000 crore in 2024.

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JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital

EntrackrEntrackr · 6m ago
JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital
Medial

Investors from the early-stage angel network JIIF have invested in a Rs 350 crore fund by Atomic Capital, a newly launched consumer-focused venture capital firm. JIIF-affiliated angel investors alone contributed Rs 26.5 crore to the fund. According to JIIF, this is the largest collective bet by JIIF’s investors in the consumer VC space, underscoring rising conviction in India’s next wave of consumption, driven by digital-first brands, regional demand, and wellness-oriented products. Commenting on the investment, Jeenendra Bhandari, Chairman of JIIF, said, “It is a proud moment to see JIIF members backing Atomic Capital’s first fund. Their investment aligns with our broader thesis of supporting category-defining, purpose-led startups. India’s consumer opportunity is massive, and Atomic’s operating model is well positioned to unlock enduring brand value.” Atomic Capital operates with an “Operating VC” approach, offering not just capital but also hands-on support in brand building, growth marketing, supply chain optimization, and leadership hiring. In FY25, JIIF’s investor base deployed over Rs 60 crore across more than 20 startups spanning fintech, healthtech, AI, logistics, and consumer. The network now supports a portfolio of over 150 companies. Mumbai-based Atomic Capital, an early-stage VC firm founded in 2024 by Apoorv Gautam, combines strategic depth with on-ground execution.

Krafton, Naver and Mirae Asset plan Rs 6,000 Cr India focused fund

EntrackrEntrackr · 9d ago
Krafton, Naver and Mirae Asset plan Rs 6,000 Cr India focused fund
Medial

Krafton, Naver and Mirae Asset plan Rs 6,000 Cr India focused fund South Korean gaming company Krafton, known for Battlegrounds Mobile India (BGMI), has announced a new India focused technology investment fund in partnership with Naver and Mirae Asset, with a target corpus of up to Rs 6,000 crore. The vehicle, named the Unicorn Growth Fund, will place India at the core of its Asia investment strategy and signals Krafton’s intent to deepen its presence beyond gaming into wider technology and innovation sectors. The fund is expected to begin operations in January 2026. The announcement builds on Krafton’s established footprint in India, where it has invested over $200 million across gaming and digital startups since 2021. Its portfolio in the country spans companies such as hyperlocal community platform Shuru, fintech firm Cashfree Payments and game studio Nautilus Mobile, where Krafton acquired a controlling stake. Battlegrounds Mobile India has further strengthened the company’s position in the market, recording hundreds of millions of downloads and playing a central role in the growth of India’s mobile gaming ecosystem. Krafton’s broader investment narrative in India dates back to August 2023, when it committed to deploy $150 million into Indian gaming and entertainment startups over a two to three year period. The focus at the time was on early stage studios, esports platforms, multimedia content ventures and allied segments. Prior to that, between March 2021 and mid 2023, Krafton had invested around $140 million across 11 Indian startups such as Nodwin Gaming, Loco, Kuku FM and Pratilipi. With the new fund, Krafton is widening its investment lens to technology companies with scalable innovation potential. The partnership brings together NAVER’s platform and content expertise and Mirae Asset’s capital management capabilities to form a structured investment platform aimed at backing India’s tech ecosystem and supporting Krafton’s long term objectives in the market.

Atomgrid raises Rs 10 Cr in seed round led by Merak Ventures

EntrackrEntrackr · 1y ago
Atomgrid raises Rs 10 Cr in seed round led by Merak Ventures
Medial

Atomgrid, an R&D-first platform for contract development, manufacturing and sourcing of specialty chemicals, has raised Rs 10 crore (around $1.2 million) in its seed round led by Merak Ventures. The round also saw participation from Dexter Ventures, Upsparks, Point One Capital and UniCards’s founders Nitin Gupta and Prateek Jindal. The proceeds will be used to expand its in-house R&D infrastructure, increase global outreach, build a supply chain tech platform and hirings, the firm said in a press release. Founded by Lakshit Bansal, Siddharth Gupta and Pratik Chowdhury, Atomgrid is an R&D first platform for contract development, manufacturing and sourcing of specialty chemicals. The platform aims to empower Indian chemical manufacturers to establish a global footprint by solving critical challenges faced by them on R&D, global outreach, raw material sourcing and tech enablement. Atomgrid competes with 3one4 Capital-backd Scimplifi and Nexus-backed Covvalent. The investment in Atomgrid marks Merak’s third significant investment of the year. Previously, it invested in Farmtheory and Rupyz.

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