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Black Friday to Valentine’s Day: Flash sales become vital for online retailers

LivemintLivemint · 14d
Black Friday to Valentine’s Day: Flash sales become vital for online retailers

Retailers, particularly D2C companies, are increasingly relying on flash sales throughout the year to drive revenue and increase purchase frequencies. This trend has extended beyond traditional events like Black Friday, with week-long sales for Valentine's Day and monsoon season becoming commonplace. Flash sales are not only beneficial for sellers in terms of sales growth, but they also provide an opportunity to acquire new customers. However, there are potential downsides, such as diluting brand value and sacrificing profit margins. Going forward, finding a balance between average order value and customer acquisition costs is crucial, and bundled deals may be a viable alternative to flat discounts.

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