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At zero dark 100, Flipkart to fire up quick commerce in festive season

Economic Times

Economic Times · 1y ago

At zero dark 100, Flipkart to fire up quick commerce in festive season

Flipkart plans to open around 100 dark stores ahead of its Big Billion Days sale to compete with quick commerce platforms. The move is aimed at cornering a chunk of sales in the fast delivery segment during the festive season. The e-commerce giant has started testing its Flipkart Minutes service with select users in certain areas, with plans to launch it in a couple of weeks. The service will initially offer vegetables, fruits, groceries, and electronics. The rapid delivery space is expected to witness intense competition and price wars as players like Zepto, Blinkit, and Instamart battle for market share.

Related News

Quick commerce firms bulk up store networks to speed up festive ops - The Economic Times

Economic Times

Economic Times · 10d ago

Quick commerce firms bulk up store networks to speed up festive ops - The Economic Times

India's quick commerce firms are expanding their store networks ahead of the festive season to ensure faster deliveries. Blinkit has increased its dark stores significantly, surpassing 1,700 locations. Competitors like Swiggy Instamart, Zepto, and Flipkart Minutes have also grown their networks, with Flipkart planning to double its stores post-festive season. Analysts predict quick commerce could account for $1.6 billion in festive sales. Companies are focusing on speed, reliability, and expanded reach during this period.

Quick commerce to hike festive workforce by up to 60%

Economic Times

Economic Times · 21d ago

Quick commerce to hike festive workforce by up to 60%

Quick-commerce platforms plan to increase their hiring by 40-60% this festive season, aiming to handle an anticipated rise in demand. Staffing firms anticipate the recruitment of 80,000 to 100,000 workers for quick-commerce roles alone. These include positions in dark stores, delivery, software development, business analysis, and customer service. The festive season will see the gross merchandise value reaching up to ₹12,000 crore. Platforms like Flipkart, Amazon, Blinkit, and Zepto are preparing for this demand hike.

Ecomm, qcomm ramp up capacity & supply chains - The Economic Times

Economic Times

Economic Times · 7d ago

Ecomm, qcomm ramp up capacity & supply chains - The Economic Times

Ecommerce and quick commerce platforms, like Amazon and Flipkart, are gearing up for a busy festive season, spurred by recent GST reforms. Major sales events starting September 23 are expected to generate Rs 1.2 lakh crore, up from Rs 94,000 crore last year. Both companies have expanded fulfilment centres, particularly in tier-II and III cities, to handle increased demand. Quick commerce platforms aim to capture increased sales, aided by GST changes and festive consumer interest.

Will Quick Commerce Eat Amazon, Flipkart’s Festive Season Lunch?

Inc42 · 12m ago

Will Quick Commerce Eat Amazon, Flipkart’s Festive Season Lunch?

- Quick commerce platforms are gaining a significant share in online grocery sales, expected to reach 51% outside the festive season. - Quick commerce platforms are challenging local kirana shops rather than traditional ecommerce marketplaces. - Ecommerce giants like Flipkart and Amazon dominate mobile phone sales and quick commerce platforms have limited impact in this category. - Customers prefer the credit features, returns, and exchanges offered by ecommerce marketplaces during the festive season. - Quick commerce platforms have limited inventory risks in the fashion category, with vertical marketplaces holding the key share. - Quick commerce platforms are rapidly adopting skin care and beauty products, which may impact niche players like Nykaa and Purplle. - The emergence of quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart has disrupted traditional ecommerce giants in the market.

Quick commerce firms roll up sleeves for a big slice of festival season pie

Economic Times

Economic Times · 11m ago

Quick commerce firms roll up sleeves for a big slice of festival season pie

Quick commerce platforms like Swiggy Instamart, Blinkit, Flipkart Minutes, and Zepto are using aggressive customer acquisition and retention tactics to gain a larger market share during the festive season. Swiggy Instamart has reduced the minimum order value for free delivery, while Blinkit has started offering free deliveries for orders above a certain amount. Flipkart Minutes has gained traction during its Big Billion Days sales, while Zepto is emerging as a strong competitor to Blinkit, especially in major markets. Quick commerce companies are also expanding their dark store footprint, investing in expansion and incentives to attract customers. Zomato's recent fundraising efforts aim to enhance cash balance and compete with other players in the market.

Flipkart's quick commerce service 'Minutes' goes live in Bengaluru

Economic Times

Economic Times · 1y ago

Flipkart's quick commerce service 'Minutes' goes live in Bengaluru

Flipkart, owned by Walmart, has launched a quick commerce service called Minutes. Available in select areas of Bengaluru, the service delivers groceries, electronics, smartphones, and other products within 8-16 minutes. This move marks Flipkart's entry into the quick commerce space, competing with players like Swiggy's Instamart, Zomato's Blinkit, Zepto, and BigBasket's BB Now. Flipkart plans to stabilize the service in specific areas before scaling it up further. The launch comes as the ultra-fast delivery sector is expected to see intense competition during this year's festive season.

Festive sales hit $6.5 billion in a week on ecommerce street: report

Economic Times

Economic Times · 11m ago

Festive sales hit $6.5 billion in a week on ecommerce street: report

- Online marketplaces recorded a 26% increase in sales, reaching $6.5 billion in one week of festive sales. - Mobile phones, electronics, consumer durables, home, and general merchandise accounted for three-fourths of the total sales. - Sales in the first week made up for about 55% of the total expected ecommerce sales during the festive season this year. - Ecommerce giants Flipkart and Amazon India started their annual festive season sales on September 27, with a strong demand observed from tier-II and beyond cities. - Supply chain issues pose a significant challenge for brands during the festive rush, with demand exceeding expectations in some cases. - Quick-commerce platforms are also witnessing growth during the festive season, particularly in categories like wearables and audio products.

Amazon tests quick commerce Tez with staff, Flipkart doubles down with Minutes

Economic Times

Economic Times · 8m ago

Amazon tests quick commerce Tez with staff, Flipkart doubles down with Minutes

Amazon is testing its quick commerce service, Tez, with employees in Bengaluru, preparing to onboard dark stores. Meanwhile, Flipkart is aggressively expanding its quick commerce offering, Minutes, targeting around 150 dark stores, and including high-value items and medicine delivery. The quick commerce market, valued at $45 billion, is expected to grow to $77 billion by 2025. New entrants like Amazon and Flipkart are challenging established players, focusing on profitability and market disruption.

Quick commerce showering gig workers with festive incentives to make them stay - The Economic Times

Economic Times

Economic Times · 3d ago

Quick commerce showering gig workers with festive incentives to make them stay - The Economic Times

Quick commerce platforms are rolling out fresh incentives for delivery workers to gear up for the festive season, anticipating a surge in orders for groceries and daily essentials.

Quick commerce platforms go all-in on festive discounts - The Economic Times

Economic Times

Economic Times · 1m ago

Quick commerce platforms go all-in on festive discounts - The Economic Times

Quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart are engaging in a price war, offering discounts up to 70% on items to attract customers during the festive season. New competitors such as Flipkart Minutes and JioMart are intensifying competition, leading to heightened discounts on essentials and festival products. Despite rising losses, these platforms aim for customer acquisition and increased sales, with items being offered at prices lower than local stores across diverse categories.

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