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At zero dark 100, Flipkart to fire up quick commerce in festive season
Economic Times
·
1y ago
Medial
Flipkart plans to open around 100 dark stores ahead of its Big Billion Days sale to compete with quick commerce platforms. The move is aimed at cornering a chunk of sales in the fast delivery segment during the festive season. The e-commerce giant has started testing its Flipkart Minutes service with select users in certain areas, with plans to launch it in a couple of weeks. The service will initially offer vegetables, fruits, groceries, and electronics. The rapid delivery space is expected to witness intense competition and price wars as players like Zepto, Blinkit, and Instamart battle for market share.
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Related News
Will Quick Commerce Eat Amazon, Flipkart’s Festive Season Lunch?
Inc42
·
11m ago
Medial
- Quick commerce platforms are gaining a significant share in online grocery sales, expected to reach 51% outside the festive season. - Quick commerce platforms are challenging local kirana shops rather than traditional ecommerce marketplaces. - Ecommerce giants like Flipkart and Amazon dominate mobile phone sales and quick commerce platforms have limited impact in this category. - Customers prefer the credit features, returns, and exchanges offered by ecommerce marketplaces during the festive season. - Quick commerce platforms have limited inventory risks in the fashion category, with vertical marketplaces holding the key share. - Quick commerce platforms are rapidly adopting skin care and beauty products, which may impact niche players like Nykaa and Purplle. - The emergence of quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart has disrupted traditional ecommerce giants in the market.
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Quick commerce firms roll up sleeves for a big slice of festival season pie
Economic Times
·
10m ago
Medial
Quick commerce platforms like Swiggy Instamart, Blinkit, Flipkart Minutes, and Zepto are using aggressive customer acquisition and retention tactics to gain a larger market share during the festive season. Swiggy Instamart has reduced the minimum order value for free delivery, while Blinkit has started offering free deliveries for orders above a certain amount. Flipkart Minutes has gained traction during its Big Billion Days sales, while Zepto is emerging as a strong competitor to Blinkit, especially in major markets. Quick commerce companies are also expanding their dark store footprint, investing in expansion and incentives to attract customers. Zomato's recent fundraising efforts aim to enhance cash balance and compete with other players in the market.
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Flipkart's quick commerce service 'Minutes' goes live in Bengaluru
Economic Times
·
1y ago
Medial
Flipkart, owned by Walmart, has launched a quick commerce service called Minutes. Available in select areas of Bengaluru, the service delivers groceries, electronics, smartphones, and other products within 8-16 minutes. This move marks Flipkart's entry into the quick commerce space, competing with players like Swiggy's Instamart, Zomato's Blinkit, Zepto, and BigBasket's BB Now. Flipkart plans to stabilize the service in specific areas before scaling it up further. The launch comes as the ultra-fast delivery sector is expected to see intense competition during this year's festive season.
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Festive sales hit $6.5 billion in a week on ecommerce street: report
Economic Times
·
10m ago
Medial
- Online marketplaces recorded a 26% increase in sales, reaching $6.5 billion in one week of festive sales. - Mobile phones, electronics, consumer durables, home, and general merchandise accounted for three-fourths of the total sales. - Sales in the first week made up for about 55% of the total expected ecommerce sales during the festive season this year. - Ecommerce giants Flipkart and Amazon India started their annual festive season sales on September 27, with a strong demand observed from tier-II and beyond cities. - Supply chain issues pose a significant challenge for brands during the festive rush, with demand exceeding expectations in some cases. - Quick-commerce platforms are also witnessing growth during the festive season, particularly in categories like wearables and audio products.
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Amazon tests quick commerce Tez with staff, Flipkart doubles down with Minutes
Economic Times
·
7m ago
Medial
Amazon is testing its quick commerce service, Tez, with employees in Bengaluru, preparing to onboard dark stores. Meanwhile, Flipkart is aggressively expanding its quick commerce offering, Minutes, targeting around 150 dark stores, and including high-value items and medicine delivery. The quick commerce market, valued at $45 billion, is expected to grow to $77 billion by 2025. New entrants like Amazon and Flipkart are challenging established players, focusing on profitability and market disruption.
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Quick commerce platforms go all-in on festive discounts - The Economic Times
Economic Times
·
13d ago
Medial
Quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart are engaging in a price war, offering discounts up to 70% on items to attract customers during the festive season. New competitors such as Flipkart Minutes and JioMart are intensifying competition, leading to heightened discounts on essentials and festival products. Despite rising losses, these platforms aim for customer acquisition and increased sales, with items being offered at prices lower than local stores across diverse categories.
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Quick commerce to contribute $1B in GMV to festival sales: BofA Research
YourStory
·
11m ago
Medial
- Quick commerce is expected to generate $1 billion in gross merchandise value (GMV) during the festival season, with online commerce platforms generating $12 billion in GMV, representing a 23% increase from the previous year. - Quick commerce platforms are projected to contribute nearly $1 billion to the total GMV during the festive season. - Festive consumption is driven by shoppers eagerly taking advantage of offers and deals, with around 65% of online buyers planning to increase their spending during this period. - Non-grocery online sales typically occur during the first wave of the festive season, while quick commerce platforms become more prominent for ordering groceries and festival essentials during the second and third waves. - Changing consumer spending patterns show a shift towards discretionary items like entertainment and travel, impacting retail purchases. - Grocery and beauty/personal care categories are expected to witness faster growth, driven by quick commerce players, challenging vertical e-commerce platforms in the same-day delivery space. - The online grocery market is projected to grow from $317 million in 2023 to $800 million during the 2024 festive season, with groceries contributing 13% of festive e-commerce sales, and quick commerce platforms leading the growth.
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Festive season: Quick commerce to ramp up temp workforce by 40–60% - The Economic Times
Economic Times
·
7h ago
Medial
Quick-commerce platforms are ramping up their temporary workforce by 40-60% for the festive season, anticipating a surge in demand. This increase aims to handle a potential doubling of deliveries, which could represent 10% of the total e-commerce market. Companies like Flipkart, Amazon, and Swiggy are hiring extensively, especially in Tier 1 and 2 cities, and expanding to various categories beyond groceries. The sector is witnessing a significant uptick in hiring, particularly for gig workers.
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Swiggy takes Instamart to 42 cities ahead of festive season
Economic Times
·
11m ago
Medial
Swiggy's quick commerce business, Instamart, has expanded to 42 cities from 27 in order to meet the increased demand during the festive season. The platform has launched operations in 10 new cities and plans to expand further, particularly in tier 2 and 3 markets. Instamart aims to enhance its offerings by partnering with local brands and vendors. Competitors such as Blinkit and Zepto are also expanding their operations in the quick commerce space. Larger ecommerce players like Flipkart and Amazon are entering the market with their own quick commerce services.
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Flipkart’s supply chain head Hemant Badri to lead quick commerce business
Economic Times
·
1y ago
Medial
Flipkart is set to launch its quick commerce offering in July, with Hemant Badri leading the initiative as the Senior Vice President and Head of Supply Chain. The company plans to establish a network of dark stores to support its quick commerce operations. Badri brings over three years of experience at Flipkart and previously worked at Unilever and Colgate Palmolive. This move by Flipkart comes as quick commerce companies like Blinkit and Zepto expand their product offerings beyond groceries. Talks of a potential deal between Flipkart and Zepto fell through, leading Zepto to seek a $500 million funding round. Swiggy, another Bengaluru-based company, recently integrated its Mall offering with its quick commerce division, Instamart. Swiggy is also preparing for an IPO later this year.
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