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Quick commerce firms roll up sleeves for a big slice of festival season pie

Economic TimesEconomic Times · 10m ago
Quick commerce firms roll up sleeves for a big slice of festival season pie
Medial

Quick commerce platforms like Swiggy Instamart, Blinkit, Flipkart Minutes, and Zepto are using aggressive customer acquisition and retention tactics to gain a larger market share during the festive season. Swiggy Instamart has reduced the minimum order value for free delivery, while Blinkit has started offering free deliveries for orders above a certain amount. Flipkart Minutes has gained traction during its Big Billion Days sales, while Zepto is emerging as a strong competitor to Blinkit, especially in major markets. Quick commerce companies are also expanding their dark store footprint, investing in expansion and incentives to attract customers. Zomato's recent fundraising efforts aim to enhance cash balance and compete with other players in the market.

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Quick commerce to contribute $1B in GMV to festival sales: BofA Research

YourStoryYourStory · 11m ago
Quick commerce to contribute $1B in GMV to festival sales: BofA Research
Medial

- Quick commerce is expected to generate $1 billion in gross merchandise value (GMV) during the festival season, with online commerce platforms generating $12 billion in GMV, representing a 23% increase from the previous year. - Quick commerce platforms are projected to contribute nearly $1 billion to the total GMV during the festive season. - Festive consumption is driven by shoppers eagerly taking advantage of offers and deals, with around 65% of online buyers planning to increase their spending during this period. - Non-grocery online sales typically occur during the first wave of the festive season, while quick commerce platforms become more prominent for ordering groceries and festival essentials during the second and third waves. - Changing consumer spending patterns show a shift towards discretionary items like entertainment and travel, impacting retail purchases. - Grocery and beauty/personal care categories are expected to witness faster growth, driven by quick commerce players, challenging vertical e-commerce platforms in the same-day delivery space. - The online grocery market is projected to grow from $317 million in 2023 to $800 million during the 2024 festive season, with groceries contributing 13% of festive e-commerce sales, and quick commerce platforms leading the growth.

Will Quick Commerce Eat Amazon, Flipkart’s Festive Season Lunch?

Inc42Inc42 · 10m ago
Will Quick Commerce Eat Amazon, Flipkart’s Festive Season Lunch?
Medial

- Quick commerce platforms are gaining a significant share in online grocery sales, expected to reach 51% outside the festive season. - Quick commerce platforms are challenging local kirana shops rather than traditional ecommerce marketplaces. - Ecommerce giants like Flipkart and Amazon dominate mobile phone sales and quick commerce platforms have limited impact in this category. - Customers prefer the credit features, returns, and exchanges offered by ecommerce marketplaces during the festive season. - Quick commerce platforms have limited inventory risks in the fashion category, with vertical marketplaces holding the key share. - Quick commerce platforms are rapidly adopting skin care and beauty products, which may impact niche players like Nykaa and Purplle. - The emergence of quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart has disrupted traditional ecommerce giants in the market.

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