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Quick commerce firms roll up sleeves for a big slice of festival season pie

Economic Times

Economic Times · 9m ago

Quick commerce firms roll up sleeves for a big slice of festival season pie

Quick commerce platforms like Swiggy Instamart, Blinkit, Flipkart Minutes, and Zepto are using aggressive customer acquisition and retention tactics to gain a larger market share during the festive season. Swiggy Instamart has reduced the minimum order value for free delivery, while Blinkit has started offering free deliveries for orders above a certain amount. Flipkart Minutes has gained traction during its Big Billion Days sales, while Zepto is emerging as a strong competitor to Blinkit, especially in major markets. Quick commerce companies are also expanding their dark store footprint, investing in expansion and incentives to attract customers. Zomato's recent fundraising efforts aim to enhance cash balance and compete with other players in the market.

Related News

Quick commerce to contribute $1B in GMV to festival sales: BofA Research

YourStory

YourStory · 10m ago

Quick commerce to contribute $1B in GMV to festival sales: BofA Research

- Quick commerce is expected to generate $1 billion in gross merchandise value (GMV) during the festival season, with online commerce platforms generating $12 billion in GMV, representing a 23% increase from the previous year. - Quick commerce platforms are projected to contribute nearly $1 billion to the total GMV during the festive season. - Festive consumption is driven by shoppers eagerly taking advantage of offers and deals, with around 65% of online buyers planning to increase their spending during this period. - Non-grocery online sales typically occur during the first wave of the festive season, while quick commerce platforms become more prominent for ordering groceries and festival essentials during the second and third waves. - Changing consumer spending patterns show a shift towards discretionary items like entertainment and travel, impacting retail purchases. - Grocery and beauty/personal care categories are expected to witness faster growth, driven by quick commerce players, challenging vertical e-commerce platforms in the same-day delivery space. - The online grocery market is projected to grow from $317 million in 2023 to $800 million during the 2024 festive season, with groceries contributing 13% of festive e-commerce sales, and quick commerce platforms leading the growth.

Quick commerce platforms see surge in Diwali gift orders

Economic Times

Economic Times · 9m ago

Quick commerce platforms see surge in Diwali gift orders

Quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto are experiencing a surge in Diwali gift orders as they aim to gain more market share during the festive season. These platforms are offering features like EMI, postpaid options, and quick returns to attract customers. They have also expanded their inventory with festival-related products. The demand for quick commerce is expected to increase in the last week of festive sales as consumers make last-minute purchases for gifts and essentials. Direct-to-consumer brands are also expecting significant growth in sales on these platforms during Diwali.

Will Quick Commerce Eat Amazon, Flipkart’s Festive Season Lunch?

Inc42 · 10m ago

Will Quick Commerce Eat Amazon, Flipkart’s Festive Season Lunch?

- Quick commerce platforms are gaining a significant share in online grocery sales, expected to reach 51% outside the festive season. - Quick commerce platforms are challenging local kirana shops rather than traditional ecommerce marketplaces. - Ecommerce giants like Flipkart and Amazon dominate mobile phone sales and quick commerce platforms have limited impact in this category. - Customers prefer the credit features, returns, and exchanges offered by ecommerce marketplaces during the festive season. - Quick commerce platforms have limited inventory risks in the fashion category, with vertical marketplaces holding the key share. - Quick commerce platforms are rapidly adopting skin care and beauty products, which may impact niche players like Nykaa and Purplle. - The emergence of quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart has disrupted traditional ecommerce giants in the market.

Quick commerce gears up for a busy summer of ice creams and ACs

Economic Times

Economic Times · 5m ago

Quick commerce gears up for a busy summer of ice creams and ACs

Quick commerce firms in India are ramping up operations to meet the summer demand for quick delivery of seasonal products like ice creams, cold drinks, and even air-conditioners. The arrival of summer has led to a spike in searches and sales for these items. Companies are adjusting procurement and expanding cooling solutions at dark stores. Brands are creating custom packs and boosting production for quick commerce, which significantly drives sales, especially for ice-cream and beverages.

Flipkart's Big Billion Days, Amazon's annual festive sale to kick off from September 27

Economic Times

Economic Times · 10m ago

Flipkart's Big Billion Days, Amazon's annual festive sale to kick off from September 27

Amazon India and Flipkart are gearing up to launch their annual festival season sales on September 27. Flipkart's sale, called The Big Billion Days, is a major event contributing to the company's annual sales. Flipkart Plus and VIP members will get early access to the sale, while Amazon Prime customers will also benefit from early access. Flipkart has expanded its supply chain by launching 11 new fulfillment centers across India. Both platforms are preparing for increased demand in various categories, including smartphones, electronics, appliances, and fashion. They have also created job opportunities to meet the festive season demand.

BigB, Dravid, KJo and other top celebrities grab a share of Swiggy’s pre-IPO pie

Economic Times

Economic Times · 10m ago

BigB, Dravid, KJo and other top celebrities grab a share of Swiggy’s pre-IPO pie

Food and grocery delivery disruptor Swiggy is gaining endorsements from celebrities such as Rahul Dravid, Karan Johar, and Ashish Chowdhry through the unlisted market ahead of its IPO. Swiggy has transformed the food delivery landscape in India and expanded into new verticals like quick commerce and hyperlocal logistics. The interest from high-profile individuals in Swiggy's pre-IPO shares reflects the growing trend of diversifying portfolios with tech startups. Swiggy has previously raised funds from global venture capital firms and plans to capitalize on the booming food tech sector.

Roll-up brands firm Goat Brand Labs raises $21 million in a mix of debt and equity

Economic Times

Economic Times · 1y ago

Goat Brand Labs, a roll-up brand firm, has raised $21 million in a funding round from investors such as BlackRock, Mayfield, and NB Ventures. The funding consists of a mix of debt and equity, with the majority being through debt financing. Goat Brand Labs plans to use the funds for expanding into different channels, including quick commerce, offline stores, and exports. The company aims to turn profitable in the second half of the current financial year. The roll-up space has been facing challenges, with smaller startups looking to pivot or be acquired. Larger players are also reworking their strategies for sustainable growth.

Small sellers to up e-commerce ad spend by 75% to cash in on festival season

Money Control

Money Control · 1y ago

Small sellers to up e-commerce ad spend by 75% to cash in on festival season

According to a report by consulting firm Redseer, small sellers on e-commerce platforms in India, such as Flipkart and Amazon, are expected to increase their online advertising spending by 75% during the upcoming festival season. The report anticipates a 15% increase in overall ad spending compared to last year's festival season. This increase in spending reflects the optimism of sellers, especially smaller ones, in driving sales and capitalizing on the festive period when consumer spending is high.

Startups, ecommerce on stronger footing to handout better hikes

Economic Times

Economic Times · 5m ago

Startups, ecommerce on stronger footing to handout better hikes

This appraisal season, Indian startups and ecommerce firms are set for higher employee pay hikes than last year, projected at 9.8% industry-wide in 2025, with quick commerce leading at 10.8-11%. Despite headcount optimizations, funding is reviving, and IPOs are forthcoming. Companies like Meesho, Wingify, and CashKaro promise competitive raises, especially for top performers. With sector maturity and bonus plans, hikes can range significantly, acknowledging top talent disproportionately.

Quick Commerce Platforms Expand Into Smaller Cities Ahead Of The Festive Season

Inc42 · 11m ago

Quick Commerce Platforms Expand Into Smaller Cities Ahead Of The Festive Season

Swiggy Instamart and Zomato's Blinkit are expanding their quick commerce services to smaller cities, expecting a surge in sales during the upcoming festive season. Swiggy has introduced its service in Udaipur, Warangal, Salem, Amritsar, and Kanpur, while Zomato's quick commerce arm has also started expanding into smaller cities. Both companies aim to benefit from the growing demand for quick delivery services in the online shopping market.

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