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Astroyogi expands into retail with launch of ‘Yogii’

EntrackrEntrackr · 10m ago
Astroyogi expands into retail with launch of ‘Yogii’
Medial

Astroyogi expands into retail with the launch of ‘Yogii’ Astrology and wellness platform Astroyogi has announced its strategic expansion into the retail sector with the launch of 'Yogii by Astroyogi'. This latest addition to its brand portfolio aims to address the critical need for authenticated spiritual products in a traditionally unorganized and unregulated market. According to Astroyogi, this initiative marks a significant step toward introducing structure, reliability, and quality assurance to the industry. The launch seeks to eliminate the widespread issue of counterfeit and low-quality products flooding the market. Yogii by Astroyogi directly tackles these concerns by implementing rigorous verification processes and quality standards previously absent in this fragmented sector. Market research estimates the astro-spiritual products market to be valued at over ₹60 billion. Astroyogi states that its collection includes ethically sourced Rudraksha beads and malas, directly obtained from Nepal and Indonesia. Each piece comes with a guarantee certificate verifying its origin, type, and energy properties, ensuring both authenticity and effectiveness. The brand also offers a diverse selection of healing crystals, available in various forms such as bracelets, pyramids, and raw stones, designed for precise energy balancing and healing. Additionally, Yogii presents an eco-friendly range of puja products, including premium natural agarbatti, sambrani, dhoop, and traditional puja oils. The company claims that each Yogii product undergoes a multi-tiered quality verification protocol developed by spiritual experts and traditional practitioners. Beyond retail excellence, Yogii introduces the Karma and Destiny Initiative, wherein a significant portion of every sale supports the education of underprivileged children in rural India. This program embodies the brand’s commitment to merging spiritual well-being with social responsibility, creating a cycle of positive energy that benefits both practitioners and communities in need. Astroyogi’s revenue from operations grew to Rs 84.3 crore in FY24 from Rs 66.7 crore in FY23, reflecting a 26.3% year-on-year increase while maintaining strong unit economics. Astroyogi states that it serves over 3 million global users with a network of more than 5,000 verified professionals offering services in over 11 languages.

Exclusive: AstroTalk seeks unicorn valuation in new round

EntrackrEntrackr · 6m ago
Exclusive: AstroTalk seeks unicorn valuation in new round
Medial

Exclusive: AstroTalk seeks unicorn valuation in new round Noida-based AstroTalk closed a $14 million funding round in June last year. As of now, it has raised $34 million from Left Lane and Elev8 Capital. Astrology-focused platform AstroTalk is in mid stage talks to raise a new funding round in the range of $50-100 million, according to three sources aware of the development. The fresh funding talks have been initiated after a gap of 12 months for the Noida-based company. “The discussions are ongoing with multiple investors, including a few existing backers,” said one of the sources on condition of anonymity. “The new round is likely to be the final one before the company files its DRHP for a public listing by the first half of the next year.” As per sources, the firm will begin the IPO process in a few months. AstroTalk closed a $14 million funding round in June last year. As of now, it has raised $34 million from Left Lane and Elev8 Capital. “Astrotalk is seeking a valuation of $1.3 to $1.5 billion in the new round, which is expected to close in the next couple of months,” said another source, who requested anonymity as the discussions are private. This will be a substantial increase from its earlier $300 million valuation. If the firm achieves this valuation, Astrotalk will join the ranks of Jumbotail, Drools, Porter, Netradyne, and Juspay, all of which became unicorns in the ongoing calendar year (2025). For the uninitiated, AstroTalk is an online platform that enables users to consult with astrologers through the internet, phone calls, and chat. It claims to host a network of 45,634 professionals, including astrologers, tarot readers, numerologists, and Vastu experts. The platform offers services for personalized predictions and guidance on areas such as marriage, relationships, career, health, and more. The Puneet Gupta-led company has recorded strong growth over the past two fiscal years. As per an internal document reviewed by Entrackr, Astrotalk ended FY25 with Rs 1,182 crore in revenue and a profit of over Rs 250 crore. This follows a sharp rise in FY24, when it reported Rs 651 crore in revenue and Rs 100 crore in profit. AstroTalk declined to comment on the story. AstroTalk recently diversified its offerings with the launch of a D2C vertical focused on spiritual and wellness products. This includes services like puja bookings, gemstones, and astrological remedies. According to co-founder Anmol Jain, the D2C business is expected to contribute 25-30% of overall revenue while maintaining profitability. AstroTalk’s planned IPO comes at a time when profitable, consumer-tech startups are seeing renewed interest from investors. If successful, it would be the first venture-funded player in the online astrology segment to go public. The company faces competition from platforms like Astrosage, Astroyogi, GaneshaSpeaks, and InstraAstro.

AstroTalk’s e-commerce vertical posts Rs 140 Cr revenue in 2025, hits Rs 200 Cr ARR

EntrackrEntrackr · 1d ago
AstroTalk’s e-commerce vertical posts Rs 140 Cr revenue in 2025, hits Rs 200 Cr ARR
Medial

AstroTalk’s e-commerce vertical posts Rs 140 Cr revenue in 2025, hits Rs 200 Cr ARR AstroTalk, an online astrology platform, has rapidly scaled its e-commerce vertical, AstroTalk Store, which generated over Rs 140 crore in revenue in 2025, according to a company statement. The Store, launched in November 2024, claims it is currently operating at an annualised run rate (ARR) of more than Rs 200 crore. According to the statement, AstroTalk Store was initially incubated with an internal investment of Rs 30 lakh to test the viability of a trust-led spiritual products business. Following early demand visibility and repeat purchases, AstroTalk infused an additional Rs 40 crore to scale inventory, strengthen supply chains, and expand product categories. During FY25, the Store processed over 1.6 million orders. At present, AstroTalk Store offers more than 300 SKUs across categories such as rudrakshas, gemstones, bracelets, idols, and ritual essentials. “The spiritual and astrology-led products market in India has always been large but extremely fragmented. Consumers were either buying from local vendors with no standardisation or from small online sellers where authenticity was questionable,” Puneet Gupta, founder and CEO of AstroTalk, said in the statement. The company plans to expand its catalogue with 500 additional products by FY27. The platform currently reports a 24% repeat rate, while nearly 50% of its future sales are expected to come from Tier II and Tier III markets. Looking ahead, AstroTalk is targeting Rs 400–500 crore in annual recurring revenue by FY27 for its e-commerce vertical. In FY25, AstroTalk’s overall revenue rose to Rs 1,176 crore from Rs 651 crore in FY24. The company is also in mid-stage talks to raise $50–100 million at a unicorn valuation, a development earlier exclusively reported by Entrackr. AstroTalk will also begin preparations to initiate its IPO process in the coming months.

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