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Astroyogi expands into retail with launch of ‘Yogii’

EntrackrEntrackr · 4m ago
Astroyogi expands into retail with launch of ‘Yogii’
Medial

Astroyogi expands into retail with the launch of ‘Yogii’ Astrology and wellness platform Astroyogi has announced its strategic expansion into the retail sector with the launch of 'Yogii by Astroyogi'. This latest addition to its brand portfolio aims to address the critical need for authenticated spiritual products in a traditionally unorganized and unregulated market. According to Astroyogi, this initiative marks a significant step toward introducing structure, reliability, and quality assurance to the industry. The launch seeks to eliminate the widespread issue of counterfeit and low-quality products flooding the market. Yogii by Astroyogi directly tackles these concerns by implementing rigorous verification processes and quality standards previously absent in this fragmented sector. Market research estimates the astro-spiritual products market to be valued at over ₹60 billion. Astroyogi states that its collection includes ethically sourced Rudraksha beads and malas, directly obtained from Nepal and Indonesia. Each piece comes with a guarantee certificate verifying its origin, type, and energy properties, ensuring both authenticity and effectiveness. The brand also offers a diverse selection of healing crystals, available in various forms such as bracelets, pyramids, and raw stones, designed for precise energy balancing and healing. Additionally, Yogii presents an eco-friendly range of puja products, including premium natural agarbatti, sambrani, dhoop, and traditional puja oils. The company claims that each Yogii product undergoes a multi-tiered quality verification protocol developed by spiritual experts and traditional practitioners. Beyond retail excellence, Yogii introduces the Karma and Destiny Initiative, wherein a significant portion of every sale supports the education of underprivileged children in rural India. This program embodies the brand’s commitment to merging spiritual well-being with social responsibility, creating a cycle of positive energy that benefits both practitioners and communities in need. Astroyogi’s revenue from operations grew to Rs 84.3 crore in FY24 from Rs 66.7 crore in FY23, reflecting a 26.3% year-on-year increase while maintaining strong unit economics. Astroyogi states that it serves over 3 million global users with a network of more than 5,000 verified professionals offering services in over 11 languages.

Exclusive: AstroTalk seeks unicorn valuation in new round

EntrackrEntrackr · 7d ago
Exclusive: AstroTalk seeks unicorn valuation in new round
Medial

Exclusive: AstroTalk seeks unicorn valuation in new round Noida-based AstroTalk closed a $14 million funding round in June last year. As of now, it has raised $34 million from Left Lane and Elev8 Capital. Astrology-focused platform AstroTalk is in mid stage talks to raise a new funding round in the range of $50-100 million, according to three sources aware of the development. The fresh funding talks have been initiated after a gap of 12 months for the Noida-based company. “The discussions are ongoing with multiple investors, including a few existing backers,” said one of the sources on condition of anonymity. “The new round is likely to be the final one before the company files its DRHP for a public listing by the first half of the next year.” As per sources, the firm will begin the IPO process in a few months. AstroTalk closed a $14 million funding round in June last year. As of now, it has raised $34 million from Left Lane and Elev8 Capital. “Astrotalk is seeking a valuation of $1.3 to $1.5 billion in the new round, which is expected to close in the next couple of months,” said another source, who requested anonymity as the discussions are private. This will be a substantial increase from its earlier $300 million valuation. If the firm achieves this valuation, Astrotalk will join the ranks of Jumbotail, Drools, Porter, Netradyne, and Juspay, all of which became unicorns in the ongoing calendar year (2025). For the uninitiated, AstroTalk is an online platform that enables users to consult with astrologers through the internet, phone calls, and chat. It claims to host a network of 45,634 professionals, including astrologers, tarot readers, numerologists, and Vastu experts. The platform offers services for personalized predictions and guidance on areas such as marriage, relationships, career, health, and more. The Puneet Gupta-led company has recorded strong growth over the past two fiscal years. As per an internal document reviewed by Entrackr, Astrotalk ended FY25 with Rs 1,182 crore in revenue and a profit of over Rs 250 crore. This follows a sharp rise in FY24, when it reported Rs 651 crore in revenue and Rs 100 crore in profit. AstroTalk declined to comment on the story. AstroTalk recently diversified its offerings with the launch of a D2C vertical focused on spiritual and wellness products. This includes services like puja bookings, gemstones, and astrological remedies. According to co-founder Anmol Jain, the D2C business is expected to contribute 25-30% of overall revenue while maintaining profitability. AstroTalk’s planned IPO comes at a time when profitable, consumer-tech startups are seeing renewed interest from investors. If successful, it would be the first venture-funded player in the online astrology segment to go public. The company faces competition from platforms like Astrosage, Astroyogi, GaneshaSpeaks, and InstraAstro.

AstroTalk raises $20 Mn from Left Lane Capital

EntrackrEntrackr · 1y ago
AstroTalk raises $20 Mn from Left Lane Capital
Medial

Spiritual tech startup AstroTalk on Monday announced that it has raised $20 million in a Series A round from Left Lane Capital, a New York-based venture capital firm that invests in high-growth consumer and internet technology companies. This is one of the largest funding rounds in the spiritual-tech industry in India, so far. AstroTalk will use the funds for strategic acquisitions to expand in international markets, solidify new business verticals, and hire senior leadership roles, the company said in a press release. Last week, Entrackr exclusively reported about the upcoming funding round in AstroTalk. Founded in 2017 by Puneet Gupta and Anmol Jain, AstroTalk connects consumers to astrologers for horoscope readings, birth chart analysis, live prayers and more. The platform boasts over 15,000 active astrologers and has served more than 4 crore users to date. “Astrotalk is a ‘Made in India, Built for the World’ company, eyeing expansion across the US, Canada, UK & Middle East. One-on-one consultations stand to be approximately 95% of our revenue with about 20% of the revenues coming from outside of India,” said Puneet Gupta, founder and CEO of Astrotalk in the release. Currently, the company is building a strong leadership team to head new business verticals and is actively hiring. Additionally, it is planning an ESOP buyback to create wealth for its employees. AstroTalk claims to clock an ARR of approximately Rs 800 crore in FY24 and a 100% year-on-year revenue growth in the last three years. As per the company’s annual financial statement, it posted 146% growth in its revenue to Rs 283 crore in FY23 whereas its profits spiked 41.7% to Rs 8.5 crore. The firm also projected to end FY24 with Rs 650 crore in revenue and Rs 100 crore in profit. It competes with GaneshaSpeaks, InstraAstro, Click Astro, and Bodhi.

AstroTalk enters the D2C vertical, targets Rs 1,250 Cr revenue in FY25

EntrackrEntrackr · 5m ago
AstroTalk enters the D2C vertical, targets Rs 1,250 Cr revenue in FY25
Medial

Online astrology consultancy platform AstroTalk has ventured into the direct-to-consumer (D2C) vertical with the launch of 'Astrotalk Store'. The vertical serves as a destination for gemstones and healing stones charged with 'positive mantras and chants' by astrologers. The collection also includes accessories designed to enhance both style and energy alignment, with categories such as Love, Money, and Evil Eye, as per the company. "We observed a significant demand from our customers for authentic remedies," explains Anmol Jain, Co-founder of AstroTalk. "This led to the launch of Astrotalk Store, offering certified gemstones and addressing the lack of trust in the market." Since its launch four months ago, the AstroTalk Store has been generating daily revenues of Rs 10-15 lakh, translating into an annualized run rate (ARR) of Rs 36-45 crore, and projected to end up with an ARR of Rs 100 crore by the end of FY25, he added. In the long run, the D2C vertical is expected to contribute 25-30% of the revenue of the company while also achieving profitability. AstroTalk has also stated that its products are live on Myntra and Amazon and plans to make its products available on the quick-commerce platform Zepto soon. AstroTalk delivered impressive financial performance in FY24, with revenue from operations surging 2.3x to Rs 651.12 crore. The company’s profit also grew 11.8x year-on-year to Rs 99.99 crore. The Noida-based firm is projected to double its revenue year-on-year to approximately Rs 1,250 crore, with an operating profit of Rs 230-250 crore in the ongoing fiscal year (FY25). It claims to have over 41,000 astrologers on its platform, consulting with more than 4,50,000 daily users and over 2.5 million monthly users. According to data from TheKredible, Puneet Gupta-led AstroTalk has scooped up $34 million to date across two financing rounds. Astrotalk has no doubt been one of the outstanding startup success stories, if we go by the metrics of the firm. Even the funding they have received is more by way of growth capital than sustenance or 'survival' capital, as seen in many cases. However, one hopes that the brush with hard-nosed VCs will not force too many changes in the model, which seemed to be doing well enough on its own steam.

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